Course Title: Marketing Principles

Part A: Course Overview

Course Title: Marketing Principles

Credit Points: 12.00

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG1025

City Campus

Undergraduate

625H Economics, Finance and Marketing

Face-to-Face

 Sem 1 2006,
Sem 2 2006,
Sem 1 2007,
Sem 2 2007,
Sem 1 2008,
Sem 2 2008,
Sem 1 2009,
Sem 2 2009,
Sem 1 2010,
Sem 2 2010,
Sem 1 2011,
Sem 2 2011,
Sem 1 2012,
Sem 2 2012,
Sem 1 2013,
Sem 2 2013,
Sem 1 2014,
Sem 2 2014,
Sem 1 2015,
Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 1 2017,
Sem 2 2017,
Sem 1 2018,
Sem 2 2018,
Sem 1 2019,
Sem 2 2019,
Sem 1 2020,
Sem 2 2020,
Sem 1 2021,
Sem 2 2021,
Sem 1 2022,
Sem 2 2022,
Sem 1 2023,
Sem 2 2023,
Sem 1 2024,
Sem 2 2024

MKTG1035

Kolej Metropolitan

Undergraduate

625H Economics, Finance and Marketing

Face-to-Face

 Offsh 1 09,
Offsh 3 09

MKTG1199

Singapore Inst of Management

Undergraduate

625H Economics, Finance and Marketing

Face-to-Face

 Offsh 1 09,
Offsh 3 09,
Offsh 1 10,
Offsh 3 10,
Offsh 1 11,
Offsh 3 11,
Offsh1 12,
Offsh3 12,
Offsh1 13,
Offsh2 13,
Offsh3 13,
Offsh1 14,
Offsh3 14,
Offsh1 15,
Offsh3 15,
Offsh1 16,
Offsh3 16,
Offsh1 17,
Offsh3 17,
Offsh3 18,
Offsh1 19,
Offsh3 19,
Offsh1 20,
Offsh3 20,
Offsh1 21,
Offsh3 21,
Offsh1 22,
Offsh3 22,
Offsh1 23,
Offsh3 23,
Offsh1 24,
Offsh3 24,
Offsh1 25

MKTG1205

RMIT University Vietnam

Undergraduate

625H Economics, Finance and Marketing

Face-to-Face

 Viet2 2007,
Viet3 2007,
Viet1 2008,
Viet2 2008,
Viet3 2008,
Viet1 2009,
Viet2 2009,
Viet3 2009,
Viet1 2010,
Viet2 2010,
Viet3 2010,
Viet1 2011,
Viet2 2011,
Viet3 2011,
Viet1 2012,
Viet2 2012,
Viet3 2012,
Viet1 2013,
Viet2 2013,
Viet3 2013,
Viet1 2014,
Viet2 2014,
Viet3 2014,
Viet1 2015,
Viet2 2015,
Viet3 2015,
Viet1 2016,
Viet2 2016,
Viet3 2016,
Viet1 2017,
Viet2 2017,
Viet3 2017,
Viet1 2018,
Viet2 2018,
Viet3 2018,
Viet1 2019,
Viet2 2019,
Viet3 2019,
Viet1 2020,
Viet2 2020,
Viet3 2020,
Viet1 2021,
Viet2 2021,
Viet3 2021,
Viet1 2022,
Viet2 2022,
Viet3 2022,
Viet1 2023,
Viet2 2023,
Viet3 2023,
Viet1 2024,
Viet2 2024,
Viet3 2024

MKTG1413

RMIT Vietnam Hanoi Campus

Undergraduate

625H Economics, Finance and Marketing

Face-to-Face

 Viet3 2019,
Viet1 2020,
Viet2 2020,
Viet3 2020,
Viet1 2021,
Viet2 2021,
Viet3 2021,
Viet1 2022,
Viet2 2022,
Viet3 2022,
Viet1 2023,
Viet2 2023,
Viet3 2023,
Viet1 2024,
Viet2 2024,
Viet3 2024

Flexible Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG1025

City Campus

Undergraduate

625H Economics, Finance and Marketing

Face-to-Face

 UGRDFlex23 (ZZZZ)

MKTG1025

City Campus

Undergraduate

625H Economics, Finance and Marketing

Face-to-Face

 UGRDFlex24 (ZZZZ)

MKTG1025

City Campus

Undergraduate

625H Economics, Finance and Marketing

Internet

 JulDec2022 (All)

MKTG1025

City Campus

Undergraduate

625H Economics, Finance and Marketing

Internet

 JulDec2023 (All)

MKTG1025

City Campus

Undergraduate

625H Economics, Finance and Marketing

Internet

 JanJun2024 (All)

MKTG1025

City Campus

Undergraduate

625H Economics, Finance and Marketing

Internet

 JanJun2025 (All)

Course Coordinator: Dr Raju Mulye

Course Coordinator Phone: +61 3 9925 5561

Course Coordinator Email: raju.mulye@rmit.edu.au

Course Coordinator Location: Melbourne Campus Building 80

Course Coordinator Availability: By appointment via email


Pre-requisite Courses and Assumed Knowledge and Capabilities

Assumed Knowledge:

None.

Please note: If you are enrolled in BP357 Bachelor of Commerce you should enrol in 056171 - Value-driven Marketing instead of Marketing Principles. 


Course Description

Marketing Principles is an introductory course and provides an overview of the marketing process, its underpinning concepts, and the practical tools used by marketers to implement marketing strategies and campaigns. Through lectures, tutorials and assessment tasks you will explore the theory and practice of marketing through real world applications. You will also review the importance of marketing to future business viability and how each person in an organisation can make a contribution to the marketing process.
Marketing Principles offers insights into the field of marketing, putting into context the role of marketing in an organisation, and how you may interface with marketing in your role.

 

Successful completion of this course contributes to attaining the following Australian Marketing Institute (AMI) Marketers’ professional competencies: 

3. Strategy 

You will also work towards developing the following AMI professional competencies: 

7. Product and services management                

8. Integrated marketing communications 

10. Price management   


Objectives/Learning Outcomes/Capability Development

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On successful completion of this course you will be able to:

  1. Examine the underlying philosophy of the marketing concept, its role as a business function and its relationship with other business functions.
  2. Identify and analyse the impact of key trends in the external and internal environments on marketing-related activities of organisations.
  3. Analyse the marketing process and determine how various elements of the marketing mix work together to put the right product in the right place in a professional context.
  4. Develop effective marketing strategies to achieve organisational objectives.


Overview of Learning Activities

Marketing Principles is designed to offer you insights into both the theoretical and practical applications of marketing.

In this course you will be encouraged to be an active learner. Your learning will be supported through various in-class and online activities comprising individual and group work. These may include quizzes; assignments; prescribed readings; sourcing, researching and analysing specific information; solving problems; conducting presentations; producing written work and collaborating with peers on set tasks or projects.

Lectures will introduce you to the key concepts and issues within each topic area, by explaining the concept, providing a theoretical context and most importantly, through the use of examples, showing the application of the concept to real industry experience.

Tutorials may be offered to provide clarification and guidance on completing the various assessment tasks and addressing questions related to the topic of the week. You are encouraged to share their opinions and examples via class discussion.


Overview of Learning Resources

Various learning resources are available online through MyRMIT Studies\Canvas. The lecture notes and workshop notes are posted on Canvas.

Resources are also available online through RMIT Library databases and other facilities. Visit the RMIT library website for further details. Assistance is available online via our chat and email services, face to face at our campus libraries or via the telephone on (03) 9925 2020.

Additional resources and/or sources to assist your learning will be identified by your course coordinator and will be made available to you as required during the teaching period. 


Overview of Assessment

The assessment tasks, their weighting and the course learning outcomes to which they are aligned are as follows:

Assessment Task 1: 20% 
Linked CLOs: 1, 2

Assessment Task 2: 40% 
Linked CLOs: 2, 3, 4

Assessment Task 3: 40%
Linked CLOs: 1, 2, 3, 4

Feedback will be provided throughout the semester in class and/or in online forums through individual and group feedback on practical exercises and by individual consultation.