Course Title: Market Research

Part A: Course Overview

Course Title: Market Research

Credit Points: 12.00

Terms

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG1045	City Campus	Undergraduate	625H Economics, Finance and Marketing	Face-to-Face	Sem 1 2006, Sem 2 2006, Sem 1 2007, Sem 2 2007, Sem 1 2008, Sem 2 2008, Sem 1 2009, Sem 2 2009, Sem 1 2010, Sem 2 2010, Sem 1 2011, Sem 2 2011, Sem 1 2012, Sem 2 2012, Sem 1 2013, Sem 2 2013, Sem 1 2014, Sem 2 2014, Sem 1 2015, Sem 2 2015, Sem 1 2016, Sem 2 2016, Sem 1 2019, Sem 2 2019, Sem 1 2020, Sem 2 2020, Sem 1 2021, Sem 2 2021, Sem 1 2022, Sem 2 2022, Sem 1 2023, Sem 2 2023, Sem 1 2024, Sem 2 2024
MKTG1047	Singapore Inst of Management	Undergraduate	625H Economics, Finance and Marketing	Face-to-Face	Offsh 1 09, Offsh 3 09, Offsh 1 10, Offsh 3 10, Offsh 1 11, Offsh 3 11, Offsh1 12, Offsh3 12, Offsh1 13, Offsh3 13, Offsh1 14, Offsh3 14, Offsh1 15, Offsh3 15, Offsh1 16, Offsh3 16, Offsh1 18, Offsh3 18, Offsh1 19, Offsh3 19, Offsh1 20, Offsh3 20, Offsh1 21, Offsh3 21, Offsh1 22, Offsh3 22, Offsh1 23, Offsh3 23, Offsh1 24, Offsh3 24, Offsh1 25
MKTG1254	RMIT University Vietnam	Undergraduate	625H Economics, Finance and Marketing	Face-to-Face	Viet2 2007, Viet3 2007, Viet1 2008, Viet2 2008, Viet3 2008, Viet1 2009, Viet2 2009, Viet3 2009, Viet1 2010, Viet2 2010, Viet3 2010, Viet1 2011, Viet2 2011, Viet3 2011, Viet1 2012, Viet2 2012, Viet3 2012, Viet1 2013, Viet2 2013, Viet3 2013, Viet1 2014, Viet2 2014, Viet3 2014, Viet1 2015, Viet2 2015, Viet3 2015, Viet1 2016, Viet2 2016

Flexible Terms

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG1045	City Campus	Undergraduate	625H Economics, Finance and Marketing	Internet	JulDec2023 (All)
MKTG1045	City Campus	Undergraduate	625H Economics, Finance and Marketing	Internet	JanJun2024 (All)
MKTG1045	City Campus	Undergraduate	625H Economics, Finance and Marketing	Internet	JanJun2025 (All)

Course Coordinator: Jessica Pallant

Course Coordinator Phone: +61 (3) 99258266

Course Coordinator Email: jessica.pallant@rmit.edu.au

Course Coordinator Location: Melbourne Campus Building 80

Course Coordinator Availability: By appointment via email 

Pre-requisite Courses and Assumed Knowledge and Capabilities

Recommended Prior Study:

• 008953 - Marketing Principles or 056171 - Value-driven Marketing

Course Description

The Market Research course is designed to give you a very practical understanding of how market research is conducted and managed for optimal results. You will learn about the stages of market research – from problem definition to the reporting on results – with a particular focus on learning how to use the most common market research tools. You will develop the capability to effectively plan and manage market research projects as well as conduct basic data analysis. The course also aims to provide a foundation for higher-level subjects requiring quantitative and qualitative analysis.

 

Successful completion of this course contributes to attaining the following Australian Marketing Institute (AMI) Marketers’ professional competencies: 

1. Insights                               

6. Data analytics                        

You will also work towards developing the following AMI professional competencies: 

18. Planning, project management and performance measurement 

Objectives/Learning Outcomes/Capability Development

.

On successful completion of this program you will be able to:

1. Explain market research theories and concepts to colleagues and use this knowledge to design research studies in response to managerial problems.
2. Compare and contrast a range of common market research tools in order to evaluate the most appropriate tool for a unique research question.
3. Design and implement a research tool in response to a client brief within a team or individually.
4. Summarise a market research project and reflect on constructive feedback to improve the summary.
5. Develop a report that critically analyses market research data and provides a recommendation.

Overview of Learning Activities

Learning activities may include lectures, guest seminars, group problem solving exercises, and group debates. Key concepts and their application will be explained and illustrated (with many examples) in lectures and in online notes. Supervised problem-based class exercises will build your capacity to solve problems and to think critically and analytically, and give you feedback on your understanding and academic progress. Online tests and quizzes will be available to consolidate your basic skills and self-assess your academic progress. Problems set from the textbook and self-help tutorial questions will provide a focus for your individual study. Active and constructive participation in group discussions is expected in addition to weekly reading and careful planning of assessment tasks.

Overview of Learning Resources

Various learning resources are available online through myRMIT/Canvas. These may include topic notes and slides, a study schedule, assessment details, links to relevant internet information, readings and communication tools to facilitate collaboration with your peers and sharing of information.

Resources are also available online through RMIT Library databases and other facilities. If you require assistance with the RMIT library facilities contact the Business Liaison Librarian for your school. Contact details for Business Liaison Librarians are located online on the RMIT Library website.
Additional resources and/or sources to assist your learning will be identified by your course coordinator and will be made available to you as required during the teaching period.

Overview of Assessment

The assessment tasks, their weighting and the course learning outcomes to which they are aligned are as follows:

Assessment Task 1: 10%
Linked CLOs: 1, 2

Assessment Task 2: 40%
Linked CLOs: 1, 2, 3, 4, 5

Assessment Task 3: 50%
Linked CLOs: 1, 2

Feedback will be provided throughout the semester in class and/or in online forums through individual and group feedback on practical exercises and by individual consultation.