Course Title: Buyer Behaviour

Part A: Course Overview

Course Title: Buyer Behaviour

Credit Points: 12.00

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG1050

City Campus

Undergraduate

625H Economics, Finance and Marketing

Face-to-Face

 Sem 1 2006,
Sem 2 2006,
Sem 1 2007,
Sem 2 2007,
Sem 1 2008,
Sem 2 2008,
Sem 1 2009,
Sem 2 2009,
Sem 1 2010,
Sem 2 2010,
Sem 1 2011,
Sem 2 2011,
Sem 1 2012,
Sem 2 2012,
Sem 1 2013,
Sem 2 2013,
Sem 1 2014,
Sem 2 2014,
Sem 1 2015,
Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 1 2017,
Sem 2 2017,
Sem 1 2018,
Sem 2 2018,
Sem 1 2019,
Sem 2 2019,
Sem 1 2020,
Sem 2 2020,
Sem 1 2021,
Sem 2 2021,
Sem 1 2022,
Sem 2 2022,
Sem 1 2023,
Sem 2 2023,
Sem 1 2024,
Sem 2 2024

MKTG1052

Singapore Inst of Management

Undergraduate

625H Economics, Finance and Marketing

Face-to-Face

 Offsh 1 09,
Offsh 3 09,
Offsh 1 10,
Offsh 3 10,
Offsh 1 11,
Offsh 3 11,
Offsh1 12,
Offsh3 12,
Offsh1 13,
Offsh3 13,
Offsh1 14,
Offsh3 14,
Offsh1 15,
Offsh3 15,
Offsh1 16,
Offsh3 16,
Offsh1 17,
Offsh3 17,
Offsh3 18,
Offsh1 19,
Offsh3 19,
Offsh1 20,
Offsh1 21,
Offsh3 21,
Offsh1 22,
Offsh3 22,
Offsh1 23,
Offsh3 23,
Offsh1 24,
Offsh3 24,
Offsh1 25

MKTG1253

RMIT University Vietnam

Undergraduate

625H Economics, Finance and Marketing

Face-to-Face

 Viet2 2007,
Viet3 2007,
Viet1 2008,
Viet2 2008,
Viet3 2008,
Viet1 2009,
Viet2 2009,
Viet3 2009,
Viet1 2010,
Viet2 2010,
Viet3 2010,
Viet1 2011,
Viet2 2011,
Viet3 2011,
Viet1 2012,
Viet2 2012,
Viet1 2013,
Viet2 2013,
Viet3 2013,
Viet1 2014,
Viet2 2014,
Viet3 2014,
Viet1 2015,
Viet2 2015,
Viet3 2015,
Viet1 2016,
Viet2 2016,
Viet3 2016,
Viet1 2017,
Viet2 2017,
Viet3 2017

Flexible Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG1050

City Campus

Undergraduate

625H Economics, Finance and Marketing

Internet

 JanJun2023 (All)

MKTG1050

City Campus

Undergraduate

625H Economics, Finance and Marketing

Internet

 JulDec2023 (All)

MKTG1050

City Campus

Undergraduate

625H Economics, Finance and Marketing

Internet

 JulDec2024 (All)

Course Coordinator: Dr Kaleel Rahman

Course Coordinator Phone: +61 3 9925 5708

Course Coordinator Email: Kaleel.rahman@rmit.edu.au

Course Coordinator Location: Melbourne campus

Course Coordinator Availability: by appointment via email


Pre-requisite Courses and Assumed Knowledge and Capabilities

Recommended Prior Study:

  • 008953 - Marketing Principles


Course Description

This course introduces the theory of buyer behaviour and relates it to the practice of strategic marketing decisions. The models of buyer behaviour and related theories drawn from psychology, anthropology, social and behavioural sciences are taught with particular emphasis on the consumer decision making process. The course covers why individuals make certain purchasing decisions; what products and services they buy; how they buy them; the frequency with which they buy them; and the decision process in these situations.

Successful completion of this course contributes to attaining the following Australian Marketing Institute (AMI) Marketers’ professional competencies: 

2. Customer experience 


Objectives/Learning Outcomes/Capability Development

.

 


On successful completion of this course you will be able to:

CLO 1 Construct, assess and devise marketing strategies drawing on theories of buyer behaviour in consumer markets.

CLO 2 Analyse the role of the consumer as a communicator, a purchaser, a user, and a disposer to understand consumer decision making processes.

CLO 3 Solve consumer research problems within a diverse range of consumption practices to inform marketing decisions.

CLO 4 Develop reports that critically analyse consumer research data and provide recommendations.

CLO 5 Collaborate and communicate effectively with marketing professionals and other colleagues to manage and support projects.

 


Overview of Learning Activities

In this course you will be encouraged to be an active learner. Your learning will be supported through various in-class and online activities comprising individual and group work. These may include quizzes; assignments; prescribed readings; sourcing, researching and analysing specific information; solving problems; conducting presentations; producing written work and collaborating with peers on set tasks or projects.

 


Overview of Learning Resources

Various learning resources are available online through MyRMIT Studies\Canvas. In addition to topic notes; assessment details and a study schedule you may also be provided with links to relevant online information; readings; audio and video clips and communication tools to facilitate collaboration with your peers and to share information.

Resources are also available online through RMIT Library databases and other facilities. Visit the RMIT library website for further details. Assistance is available online via our chat and email services, face to face at our campus libraries or via the telephone on (03) 9925 2020.


Additional resources and/or sources to assist your learning will be identified by your course coordinator will be made available to you as required during the teaching period.

 


Overview of Assessment

The assessment tasks, their weighting and the course learning outcomes to which they are aligned are as follows:


Assessment Task 1: 50%

Linked CLOs: 1, 2, 3,4, 5

Assessment Task 2: 20%

Linked CLOs: 1, 2

Assessment Task 3: 30%

Linked CLOs: 1, 2

Feedback will be provided throughout the semester in class and/or in online forums through individual and group feedback on practical exercises and by individual consultation.