Course Title: Applied Marketing Management

Part A: Course Overview

Course Title: Applied Marketing Management

Credit Points: 12.00

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG1069

City Campus

Undergraduate

625H Economics, Finance and Marketing

Face-to-Face

 Sem 1 2006,
Sem 2 2006,
Sem 1 2007,
Sem 2 2007,
Sem 1 2008,
Sem 2 2008,
Sem 1 2009,
Sem 2 2009,
Sem 1 2010,
Sem 2 2010,
Sem 1 2011,
Sem 2 2011,
Sem 1 2012,
Sem 2 2012,
Sem 1 2013,
Sem 2 2013,
Sem 1 2014,
Sem 2 2014,
Sem 1 2015,
Sem 2 2015,
Sem 2 2016,
Sem 1 2017,
Sem 2 2017,
Sem 1 2018,
Sem 2 2018,
Sem 1 2019,
Sem 2 2019,
Sem 1 2020,
Sem 2 2020,
Sem 1 2021,
Sem 2 2021,
Sem 1 2022,
Sem 2 2022,
Sem 1 2023,
Sem 2 2023,
Sem 2 2024

MKTG1265

Singapore Inst of Management

Undergraduate

625H Economics, Finance and Marketing

Face-to-Face

 Offsh 1 09,
Offsh 3 09,
Offsh 1 10,
Offsh 3 10,
Offsh 1 11,
Offsh 3 11,
Offsh1 12,
Offsh3 12,
Offsh1 13,
Offsh3 13,
Offsh1 14,
Offsh3 14,
Offsh1 15,
Offsh3 15,
Offsh3 16,
Offsh1 17,
Offsh3 17,
Offsh3 18,
Offsh1 19,
Offsh3 19,
Offsh1 20,
Offsh3 20,
Offsh1 21,
Offsh3 21,
Offsh1 22,
Offsh3 22,
Offsh1 23,
Offsh3 23,
Offsh1 24

Course Coordinator: Professor Kate Westberg

Course Coordinator Phone: +61 9925 5512

Course Coordinator Email: kate.westberg@rmit.edu.au

Course Coordinator Location: City Campus Building 80

Course Coordinator Availability: Via email by appointment


Pre-requisite Courses and Assumed Knowledge and Capabilities

Recommended Prior Study:

  • 008953 - Marketing Principles or 056171 - Value-driven Marketing


Course Description

This course builds on concepts introduced in Marketing Principles, as well as introducing additional concepts related to contemporary issues in marketing. Furthermore, it incorporates skills acquired in the first year business courses into the marketing management decision-making process. This course seeks to provide you with an understanding of, and experience in, the application of selected marketing concepts. In doing so, you will gain skills related to the use of analytical tools in marketing management and their application and limitations in commercial settings. Further, you will gain skills in developing marketing initiatives based on an analysis of the company and business environment. Finally, you will develop an understanding of contemporary issues in marketing.

 

Successful completion of this course contributes to attaining the following Australian Marketing Institute (AMI) Marketers’ professional competencies: 

1. Insights                               

7. Product and services management                

You will also work towards developing the following AMI professional competencies: 

16. Commercial awareness and financial acumen 

18. Planning, project management and performance measurement


Objectives/Learning Outcomes/Capability Development

.


On successful completion of this course you will be able to:

  1. Conduct research and critically evaluate the environment in which a company operates including the macro environment, industry factors and competition to identify marketing implications.
  2. Forecast and evaluate the financial impact of marketing decisions.
  3. Appraise various tools and technologies including spreadsheets, statistical packages, databases and digital platforms, and adopt the most appropriate tool in support of marketing management decisions and strategies.
  4. Apply marketing theories and frameworks to design effective initiatives and strategies that address marketing challenges.
  5. Communicate marketing management concepts and decisions concisely and effectively in a variety of business contexts.
  6. Collaborate effectively with marketing professionals and other business colleagues to scope, plan and manage projects.


Overview of Learning Activities

In this course you will be encouraged to be an active learner. Your learning will be supported through various in-class and online activities comprising individual and group work. These may include quizzes; assignments; prescribed readings; sourcing, researching and analysing specific information; solving problems; conducting presentations; producing written work and collaborating with peers on set tasks or projects.


Overview of Learning Resources

Various learning resources are available online through MyRMIT Studies\Canvas. The lecture notes and workshop notes are posted on Canvas.

Resources are also available online through RMIT Library databases and other facilities. Visit the RMIT library website for further details. Assistance is available online via our chat and email services, face to face at our campus libraries or via the telephone on (03) 9925 2020.

Additional resources and/or sources to assist your learning will be identified by your course coordinator and will be made available to you as required during the teaching period. 


Overview of Assessment

The assessment tasks, their weighting and the course learning outcomes to which they are aligned are as follows:

Assessment Task 1: 5%
Linked CLOs: 4, 5, 6

Assessment Task 2: 45%
Linked CLOs: 1, 2, 3, 4, 5, 6

Assessment Task 3: 50%
Linked CLOs: 1, 3, 4, 5

Feedback will be provided throughout the semester in class and/or in online forums through individual and group feedback on practical exercises and by individual consultation.