Course Title: Strategic Marketing

Part A: Course Overview

Course Title: Strategic Marketing

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


625H Economics, Finance and Marketing


Sem 1 2006,
Sem 2 2006,
Sem 1 2007,
Sem 2 2007,
Sem 1 2008,
Sem 2 2008,
Sem 1 2009,
Sem 2 2009,
Sem 1 2010,
Sem 2 2010,
Sem 1 2011,
Sem 2 2011,
Sem 1 2012,
Sem 2 2012,
Sem 1 2013,
Sem 2 2013,
Sem 1 2014,
Sem 2 2014,
Sem 1 2015,
Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 1 2017,
Sem 2 2017,
Sem 2 2018,
Sem 1 2019,
Sem 2 2019,
Sem 1 2020,
Sem 2 2020,
Sem 1 2021,
Sem 2 2021


RMIT University Vietnam


625H Economics, Finance and Marketing


Viet3 2012,
Viet1 2013,
Viet2 2013,
Viet3 2013,
Viet1 2014,
Viet2 2014,
Viet3 2014,
Viet2 2015,
Viet1 2016,
Viet3 2016,
Viet2 2017,
Viet3 2017


Singapore Inst of Management


625H Economics, Finance and Marketing


Offsh 3 09,
Offsh 1 10,
Offsh 3 10,
Offsh 1 11,
Offsh 3 11,
Offsh1 12,
Offsh3 12,
Offsh1 13,
Offsh3 13,
Offsh1 14,
Offsh3 14,
Offsh1 15,
Offsh3 15,
Offsh1 16,
Offsh3 16,
Offsh1 17,
Offsh3 17,
Offsh1 18,
Offsh3 18,
Offsh1 19,
Offsh3 19,
Offsh1 20,
Offsh3 20,
Offsh1 21,
Offsh3 21,
Offsh1 22

Course Coordinator: Dr. Christopher White

Course Coordinator Phone: +(61 3) 9925 5907

Course Coordinator Email:

Course Coordinator Location: Building 80, Level 11

Pre-requisite Courses and Assumed Knowledge and Capabilities

Enforced pre-requisites:

• 008963 - MKTG1050/MKTG1052/MKTG1253/MKTG1350/MKTG1372 - Buyer Behaviour

• 008961 - MKTG1045/MKTG1047/MKTG1254/MKTG1348/MKTG1335 - Market Research

• 008956 - MKTG1041/MKTG1266/MKTG1349/MKTG1257/MKTG1371 - Marketing Communication

Course Description

To develop an effective strategic plan, a company needs to address four broad questions: What is our present situation? What is the likely future situation? Where do we want to go from here? And how are we going to get there? In this course you will apply these questions to generate strategic recommendations for a real Australian company. Your work will be based on current and credible industry reports and peer reviewed journals, and you will learn how to adapt and apply widely recognized strategy models to organize and analyse the information. After completing this course, you will have the necessary skills and knowledge to critically evaluate or conduct your own strategic business plan and be comfortable communicating with industry and strategy professionals.

Objectives/Learning Outcomes/Capability Development


On successful completion of this course you will be able to:

CLO1. Identify problems and questions in relation to contemporary strategic marketing and be aware of strategies to investigate them.

CLO2. Critically evaluate advanced strategic tools, concepts and theories and understand the complexities associated with the application of these in marketing practice.

CLO3. Apply marketing theory in business settings and broader social contexts with intellectual curiosity.

CLO4. Adapt your knowledge in relation to marketing theory and /or practice to be a more effective strategic problem solver.

CLO5. Work on complex multidisciplinary projects with minimal supervisory oversight and articulate outcomes

Overview of Learning Activities

In this course you will be encouraged to be an active learner. Your learning will be supported through various in-class and online activities comprising individual and group work. These may include quizzes; assignments; prescribed readings; sourcing, researching and analysing specific information; solving problems; conducting presentations; debating selected topics; producing written work and collaborating with peers on set tasks or projects.

Overview of Learning Resources

Various learning resources are available online through MyRMIT Studies\Canvas. The lecture notes and workshop notes are posted on Canvas.

Resources are also available online through RMIT Library databases and other facilities. Visit the RMIT library website for further details. Assistance is available online via our chat and email services, face to face at our campus libraries or via the telephone on (03) 9925 2020.

Additional resources and/or sources to assist your learning will be identified by your course coordinator and will be made available to you as required during the teaching period. 

Overview of Assessment

The assessment tasks, their weighting and the course learning outcomes to which they are aligned are as follows:

Assessment Task 1: 30%
Linked CLOs: 1, 2, 3, 5

Assessment Task 2: 40%
Linked CLOs: 1, 2, 3, 5

Assessment Task 3: 30%
Linked CLOs: 1, 2, 3, 4, 5

Feedback will be provided throughout the semester in class and/or in online forums through individual and group feedback on practical exercises and by individual consultation.