Course Title: Marketing Management

Part A: Course Overview

Course Title: Marketing Management

Credit Points: 12.00

Terms

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG1100	City Campus	Postgraduate	625H Economics, Finance and Marketing	Face-to-Face	Sem 1 2006, Sem 2 2006, Sem 1 2007, Sem 2 2007, Sem 1 2008, Sem 2 2008, Sem 1 2009, Sem 2 2009, Sem 1 2010, Sem 2 2010, Sem 1 2011, Sem 2 2011, Sem 1 2012, Sem 2 2012, Sem 1 2013, Sem 2 2013, Sem 1 2014, Sem 2 2014, Sem 1 2015, Sem 2 2015, Sem 1 2016, Sem 1 2019, Sem 2 2019, Sem 1 2020, Sem 2 2020, Sem 1 2021, Sem 2 2021, Sem 1 2022, Sem 2 2022, Sem 1 2023, Sem 2 2023, Sem 1 2024, Sem 2 2024

Flexible Terms

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG1390	RMIT Online	Postgraduate	625H Economics, Finance and Marketing	Internet	JanJun2018 (KP2)
MKTG1390	RMIT Online	Postgraduate	625H Economics, Finance and Marketing	Internet	JulDec2018 (KP6)
MKTG1390	RMIT Online	Postgraduate	625H Economics, Finance and Marketing	Internet	JanJun2019 (KP2)
MKTG1390	RMIT Online	Postgraduate	625H Economics, Finance and Marketing	Internet	JulDec2019 (KP4), JulDec2019 (KP6)
MKTG1390	RMIT Online	Postgraduate	625H Economics, Finance and Marketing	Internet	JanJun2020 (KP2)
MKTG1390	RMIT Online	Postgraduate	625H Economics, Finance and Marketing	Internet	JulDec2020 (KP4), JulDec2020 (KP6)
MKTG1390	RMIT Online	Postgraduate	625H Economics, Finance and Marketing	Internet	JanJun2021 (KP2)
MKTG1390	RMIT Online	Postgraduate	625H Economics, Finance and Marketing	Internet	JulDec2021 (KP4), JulDec2021 (KP6)
MKTG1390	RMIT Online	Postgraduate	625H Economics, Finance and Marketing	Internet	JanJun2022 (All)
MKTG1390	RMIT Online	Postgraduate	625H Economics, Finance and Marketing	Internet	JulDec2022 (KP4), JulDec2022 (KP6)
MKTG1390	RMIT Online	Postgraduate	625H Economics, Finance and Marketing	Internet	JanJun2023 (KP2)
MKTG1390	RMIT Online	Postgraduate	625H Economics, Finance and Marketing	Internet	JulDec2023 (KP4), JulDec2023 (KP6)
MKTG1390	RMIT Online	Postgraduate	625H Economics, Finance and Marketing	Internet	JanJun2024 (KP2)
MKTG1390	RMIT Online	Postgraduate	625H Economics, Finance and Marketing	Internet	JulDec2024 (KP4), JulDec2024 (KP6)

Course Coordinator: Dr Marian Makkar

Course Coordinator Phone: +61 3 9925 9263

Course Coordinator Email: marian.makkar@rmit.edu.au

Course Coordinator Location: Melbourne Campus, Building 80

Course Coordinator Availability: By appointment via email only

Pre-requisite Courses and Assumed Knowledge and Capabilities

Assumed Knowledge:

None.

Please note: 

1. Students who have completed 008905 - Marketing for Managers are not able to enrol in 008994 - Marketing Management
2. Students enrolled in GC053 Grad Cert in Marketing or MC197 Master of Marketing must enrol in 008994 – Marketing Management

 

Course Description

This is an introductory course which examines marketing as both an activity concerned with managing specific variables related to the marketing mix and as a philosophy guided by a consumer-orientation.

 

Successful completion of this course contributes to attaining the following Australian Marketing Institute (AMI) Marketers’ professional competencies: 

3. Strategy 

You will also work towards developing the following AMI professional competencies: 

7. Product and services management                

8. Integrated marketing communications 

10. Price management               

21. Communications 

 

Objectives/Learning Outcomes/Capability Development

-

 

On successful completion of this course you will be able to:

1. Evaluate and synthesise information of customer needs and expectations from various sources and experiences
2. Compare and contrast the market segmentation and positioning strategy from both theorist and practitioner perspectives to critically appreciate the benefits
3. Use marketing mix tools to analyse marketing situation and position products for maximum competitive advantage in the marketplace
4. Demonstrate an awareness of ethical, social and cultural issues within a marketing context and their importance in the exercise of professional skills and responsibilities.
5. Develop multiple management skills including critical thinking, working in a group environment, oral and written presentation skills to be successful in marketing management positions.

 

Overview of Learning Activities

In this course you will be encouraged to be an active learner. Your learning will be supported through various in-class and online activities comprising individual and group work. These may include quizzes; assignments; prescribed readings; sourcing, researching and analysing specific information; solving problems; conducting presentations; producing written work and collaborating with peers on set tasks or projects.

 

Overview of Learning Resources

Various learning resources are available online through MyRMIT Studies\Canvas. The lecture notes and workshop notes are posted on Canvas.

Resources are also available online through RMIT Library databases and other facilities. Visit the RMIT library website for further details. Assistance is available online via our chat and email services, face to face at our campus libraries or via the telephone on (03) 9925 2020.

Additional resources and/or sources to assist your learning will be identified by your course coordinator and will be made available to you as required during the teaching period. 

 

Overview of Assessment

The assessment tasks, their weighting and the course learning outcomes to which they are aligned are as follows:

Assessment Task 1: 20%
Linked CLOs: 1, 3, 4, 5

Assessment Task 2: 40%
Linked CLOs: 1, 2, 3, 5

Assessment Task 3: 40%
Linked CLOs: 3, 4, 5


Feedback will be provided throughout the semester in class and/or in online forums through individual and group feedback on practical exercises and by individual consultation.