Course Title: International Marketing

Part A: Course Overview

Course Title: International Marketing

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


625H Economics, Finance and Marketing


Sem 1 2010,
Sem 1 2011,
Sem 1 2012,
Sem 1 2013,
Sem 1 2014,
Sem 1 2015,
Sem 1 2016,
Sem 1 2017,
Sem 1 2019,
Sem 1 2020,
Sem 1 2021,
Sem 1 2022,
Sem 1 2023,
Sem 1 2024

Course Coordinator: Kathleen Adams

Course Coordinator Phone: +61 3 9925 5415

Course Coordinator Email:

Course Coordinator Location: RMIT Building 80

Course Coordinator Availability: By appointment, via email

Pre-requisite Courses and Assumed Knowledge and Capabilities

MKTG 1100 Marketing Management


Course Description

This course extends what you have learned in introductory marketing to the broader international marketing environment. It introduces you to an advanced understanding of the international marketing environment, the international marketing mix, and international marketing strategy. You will gain a critical understanding of the role and importance of international marketing to the firm through analyses of all elements of the international marketing environment.  You will explore and assess an international marketing strategy and apply principles of international marketing management to the international marketing mix through real life business cases and contexts.

Objectives/Learning Outcomes/Capability Development

After completing this course, students should be able to perform detailed secondary (desk) research into various countries of their choice.
They should also be able to synthesise this information and make decisions on which information is relevant to their product/service.
Students will be able to prepare analysis of case studies/projects/real life simulation and be prepared to present their findings.

Harvard referencing, presentation skills and the writing of executive summaries are some of the educational tools refreshed.

 On successful completion of this course you will be able to:

CLO1: Identify and explore the salient factors applicable to internationalized and globalized  business organisations to operate successfully

CLO2:  Apply appropriate international marketing frameworks and models to evaluate the macro-environment and develop strategies and tactics for successful internationalisation.

CLO3 Compare and contrast different cases of market internationalisation to identify the particular challenges of each context.

CLO4: Source, select and critically analyse information about the international market environment to advise international marketing strategy.

CLO5: Apply theoretical frameworks and analytical skills to assess the strengths and weaknesses of the international marketing environment.

CLO6: Create an international marketing plan capable of addressing the major challenges of a firm undergoing internationalisation.

Overview of Learning Activities

You will explore, discuss and critique the international marketing environment. Class exercises will focus on applying theory to practical situations that will assist in developing problem solving skills. The intent of this course is to be both interactive and challenging. Students are prompted to prepare for each class so that formal presentations by the lecturer are used only to stimulate discussion, not to summarise the reading material. The format of the course has been designed to encourage interaction, discussion and student self-directed learning and as such is student centric. The success of the course itself, as well as the depth of understanding you take away from it, is dependent upon your preparation for and participation in each seminar session.

Overview of Learning Resources

 Learning resources include:

  1. Journal articles
  2. Harvard Business Cases
  3. Updated Newspaper and Magazines
  4. Various industry databases from RMIT library

Other resources as deemed necessary. 

Overview of Assessment

Assessment Task 1: (30%)  Linked CLOs 1, 4, 5

Assessment Task 2: (50%)  Linked CLOs 1, 2, 4, 5, 6

Assessment Task 3: (20%)  Linked CLOs 1, 2, 3, 5