Course Title: Business and Network Marketing

Part A: Course Overview

Course Title: Business and Network Marketing

Credit Points: 12.00

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG1209

City Campus

Postgraduate

625H Economics, Finance and Marketing

Face-to-Face

Sem 1 2006,
Sem 2 2010,
Sem 2 2011,
Sem 2 2012,
Sem 2 2013,
Sem 2 2014,
Sem 2 2015,
Sem 2 2016,
Sem 2 2017,
Sem 2 2019,
Sem 1 2020

Flexible Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG1393

RMIT Online

Postgraduate

625H Economics, Finance and Marketing

Internet

JulDec2017 (KP6)

MKTG1393

RMIT Online

Postgraduate

625H Economics, Finance and Marketing

Internet

JulDec2018 (KP4)

MKTG1393

RMIT Online

Postgraduate

625H Economics, Finance and Marketing

Internet

JanJun2019 (All)

MKTG1393

RMIT Online

Postgraduate

625H Economics, Finance and Marketing

Internet

JulDec2019 (All)

MKTG1393

RMIT Online

Postgraduate

625H Economics, Finance and Marketing

Internet

JulDec2020 (TP4)

Course Coordinator: Mr Peter Walters

Course Coordinator Phone: Contact via email

Course Coordinator Email: peter.walters@rmit.edu.au

Course Coordinator Location: 80.10.46

Course Coordinator Availability: By Appointment


Pre-requisite Courses and Assumed Knowledge and Capabilities

Required Prior Study
• 008994 Marketing Management
• 008956 Marketing Communications


Course Description

The focus of this course is business and network marketing, looking at how value is created internally and through the network in order to compete effectively in business markets. This involves understanding the nature of value exchanges and the business relationships. In today’s competitive environment, effective relationships and value creation depends firms acting in networks of relationships between suppliers, distributors, customers and other stakeholders, in order to access or mutually develop key resources and competences.

The course is both descriptive and practically-based and provides you with the opportunity to investigate and analyse key strategies and activities in business markets.


Objectives/Learning Outcomes/Capability Development

-


On successful completion of this program you will be able to:

  1. Apply business marketing theories and models to analyse the behaviors and needs of organizational customers.
  2. Critically analyse and evaluate business relationships, networks, and business marketing strategy to develop business marketing solutions.
  3. Use a network approach to identify, develop and present marketing opportunities and solutions.
  4. Critically evaluate and discuss the links between core competences, value creation and value delivery to create integrated business marketing outcomes.
  5. Write about, discuss and present on business marketing phenomena and network marketing within the conventions of academic standards at a masters’ degree level.


Overview of Learning Activities

This course uses interactive weekly workshops combining class and group discussions, case analyses and presentations, and experiential marketing exercises with industry guests. Materials have been chosen for their relevance to building a body of applied knowledge. 


Overview of Learning Resources

Various learning resources are available online through MyRMIT Studies\Canvas. The lecture notes and workshop notes are posted on Canvas.

Resources are also available online through RMIT Library databases and other facilities. Visit the RMIT library website for further details. Assistance is available online via our chat and email services, face to face at our campus libraries or via the telephone on (03) 9925 2020.

Additional resources and/or sources to assist your learning will be identified by your course coordinator and will be made available to you as required during the teaching period. 


Overview of Assessment

The assessment alignment list below shows the assessment tasks against the learning outcomes they develop.

Assessment Task 1: 20%
Linked CLOs: 1, 5

Assessment Task 2: 30%
Linked CLOs: 2, 4

Assessment Task 3: 50%
Linked CLOs: 1, 2, 3, 4, 5

Feedback will be provided throughout the semester in class and/or in online forums through individual and group feedback on practical exercises and by individual consultation.