Course Title: Sustainable Marketing
Part A: Course Overview
Course Title: Sustainable Marketing
Credit Points: 12.00
Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG1127 |
City Campus |
Postgraduate |
625H Economics, Finance and Marketing |
Face-to-Face |
Sem 1 2010, Sem 2 2010, Sem 1 2011, Sem 2 2011, Sem 1 2012, Sem 2 2012, Sem 1 2013, Sem 1 2014, Sem 1 2015, Sem 1 2016, Sem 1 2017, Sem 1 2019, Sem 1 2020, Sem 1 2021, Sem 1 2022, Sem 1 2023, Sem 1 2024, Sem 1 2025 |
Flexible Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG1394 |
RMIT Online |
Postgraduate |
625H Economics, Finance and Marketing |
Internet |
JanJun2018 (KP3) |
MKTG1394 |
RMIT Online |
Postgraduate |
625H Economics, Finance and Marketing |
Internet |
JulDec2019 (KP5) |
MKTG1394 |
RMIT Online |
Postgraduate |
625H Economics, Finance and Marketing |
Internet |
JanJun2020 (KP3) |
MKTG1394 |
RMIT Online |
Postgraduate |
625H Economics, Finance and Marketing |
Internet |
JanJun2021 (KP1) |
MKTG1394 |
RMIT Online |
Postgraduate |
625H Economics, Finance and Marketing |
Internet |
JanJun2022 (All) |
MKTG1394 |
RMIT Online |
Postgraduate |
625H Economics, Finance and Marketing |
Internet |
JanJun2023 (KP1) |
MKTG1394 |
RMIT Online |
Postgraduate |
625H Economics, Finance and Marketing |
Internet |
JanJun2024 (KP1) |
MKTG1394 |
RMIT Online |
Postgraduate |
625H Economics, Finance and Marketing |
Internet |
JanJun2025 (KP1) |
Course Coordinator: Liz Eades
Course Coordinator Phone: via email
Course Coordinator Email: liz.eades@rmit.edu.au
Course Coordinator Location: Melbourne Campus Building 80
Course Coordinator Availability: By appointment via email
Pre-requisite Courses and Assumed Knowledge and Capabilities
Recommended Prior Study:
- 008994 - Marketing Management or 008905 - Marketing for Managers
Assumed Knowledge:
- 008995 - Consumer Behaviour
Course Description
This course centers on the increasingly crucial role of sustainable marketing within modern organisations, addressing environmental challenges and promoting sustainable business practices. It is crafted to provide you with the skills and knowledge necessary to implement and innovate sustainable marketing strategies effectively. Focusing on the broader impact of marketing beyond its traditional commercial confines, the course explores how marketing principles can be adapted to support environmental sustainability and ethical business operations. The curriculum encompasses a thorough analysis of contemporary sustainable marketing practices, the development of strategic sustainability-focused campaigns, and an examination of the latest trends in the field. This comprehensive approach ensures you are well-prepared to contribute to and shape the evolving landscape of sustainable marketing in diverse organisational settings.
Successful completion of this course contributes to attaining the following Australian Marketing Institute (AMI) Marketers’ professional competencies:
19. Sustainability
You will also work towards developing the following AMI professional competencies:
23. Ethics and integrity
Objectives/Learning Outcomes/Capability Development
-
On successful completion of this course you will be able to:
- Apply a range of sustainable marketing principles that promote positive environmental and ethical practices across business and government sectors.
- Apply sustainable marketing tools and frameworks that have the capacity to measure and monitor the value of strategic sustainable marketing initiatives.
- Utilise the tools presented in the course to assess the responsibilities, challenges and opportunities that sustainability issues present the organisation and its leaders.
- Design sustainable marketing initiatives that promote value for core stakeholders who are representative of business, government, and community members.
- Strategically link theoretical frameworks with practical solutions to the sustainability issues confronting business, government, and the community.
- Develop, present and articulate practical solutions to pressing sustainability issues.
Overview of Learning Activities
Classes have been structured to introduce you to the principles and practices of sustainable marketing. Classes will introduce core topics and concepts, emphasising environmental and ethical considerations in marketing. Interactive discussions and targeted activities will enable you to apply and explore these concepts, with opportunities for feedback and reflection. The course also incorporates case studies relevant to current sustainable marketing challenges, enhancing your practical understanding and preparing you for effective application in diverse organisational contexts.
Overview of Learning Resources
The course is supported online using Canvas through myRMIT. This gives access to important announcements, staff contact details, the teaching schedule and content, assessment timelines and a variety of important learning materials including journals, periodicals and newsletters and relevant books, guides and electronic resources.
Overview of Assessment
The assessment alignment listed below shows the assessment tasks against the learning outcomes they develop.
Assessment 1: 20%
Linked CLOs: 2, 3, 5
Assessment 2: 30%
Linked CLOs: 1, 4, 6
Assessment 3: 50%
Linked CLOs: 1, 3, 4, 5, 6
Feedback will be provided throughout the semester in class and/or in online forums through individual and group feedback on practical exercises and by individual consultation.