Course Title: Fashion 201

Part A: Course Overview

Course Title: Fashion 201

Credit Points: 12.00

Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 1 2006,
Sem 1 2007,
Sem 1 2008,
Sem 1 2009,
Sem 1 2010

Course Coordinator: Pauline Anastasiou

Course Coordinator Phone: +61 3 9925 1969

Course Coordinator Email:

Course Coordinator Location: Building 36 level 2, room 3

Course Coordinator Availability: email, phone

Pre-requisite Courses and Assumed Knowledge and Capabilities

First year core courses or equivalent

Course Description

This Course will acquaint you with the genre of fashion photography. This course is distinct in its balance of gaining knowledge of the fashion genre and attention to both the technical and conceptual aspects of a fashion image. The main  challenge is in controlling the technical aspects of the image, and the other is creating a sense of style. Fashion photography within a commercial context is about style, texture, movement, flare and concept - a truly individual form of expression.

Objectives/Learning Outcomes/Capability Development

On completion of this course you will have gained a basic understanding of Fashion Photography.

Creativity and technical excellence evolving from self organisation and active problem solving are the capabilities that this course will emphasise. 

On completion of this course you will be able to:
 Depict garments and models in conjunction with a look or style of your choice at a basic level.

Utilise a high degree of visual literacy, technical competence and the development of aesthetic sensibilities in order to produce commercially orientated Fashion images.

Understand of global / cultural, social and professional fashion industry contexts.

Be conversant with digital image capture and/or film transfer to digital file to enable you to develop a chosen strong conceptual initiative equating the "look" of the image with a chosen style and be prepared for a possible second semester unit within Fashion  Photography, and/or allow you to pursue
fashion as a specialisation at  third year, where the emphasis is on developing your own lighting style, concept, visual impacts in the studio & on location, and developing your own "creative style" to gain recognition in industry.

    Overview of Learning Activities

    Class lectures will introduce you to key concepts as they apply to commercial fashion photography.

    Studio demonstrations will illustrate in detail, working approaches relevant to the photographic fashion industry

      A visit to a professional fashion studio will enable you to see how the work you are undertaking in this course relates to industry
        Individual shooting sessions will work towards  the production of your  fashion folio
          Class feedback sessions will provide the opportunity for  discussion of your concepts and practices and will enable the critique of your work by your peers and lecturer

            Overview of Learning Resources

            Photographic journals, magazines, books, etc. can be found the RMIT University library  along with an extensive collection of audio visual material for you to access.

            The Internet is also an important resource where you can access websites of current and contemporary photographic practice

            Other learning resources will be supplied in class and you may bring any you discover to share with your class.

            Studio and lighting equipment  are available to you.

            You are expected to provide your own camera & accessories, backdrops, models and props, garments and materials.

            Course notes and specific course requirements will be posted on the Blackboard.

            Overview of Assessment

            Your first three assignments will be assessed by Week 6 and are worth 40% of your final mark

            Your folio along with your pre production notes are worth 60% of your final mark. This work will be assessed at the end of semester.