Course Title: Fashion Venture Creation

Part A: Course Overview

Course Title: Fashion Venture Creation

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


350H Fashion & Textiles


Sem 1 2013,
Sem 2 2013,
Sem 1 2014,
Sem 2 2014,
Sem 1 2016,
Sem 2 2016,
Sem 1 2017,
Sem 2 2017,
Sem 2 2018,
Sem 1 2019,
Sem 2 2019,
Sem 2 2020,
Sem 1 2021,
Sem 2 2021,
Sem 1 2022,
Sem 2 2022

Course Coordinator: Dr. Carol Tan

Course Coordinator Phone: +61 3 9925 1302

Course Coordinator Email:

Course Coordinator Location: B511 L01 R006

Course Coordinator Availability: By Appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities

You should have satisfactorily completed the following prerequisite courses (or equivalent) before you commence this course:

  • MKTG1310 Fashion Entrepreneurship
  • GRAP2613 Research Strategies for Fashion Ventures
  • MKTG1374 Marketing for Fashion Entrepreneurs
  • GRAP2163 International Entrepreneurship In Fashion and Textiles

Note it is a condition of enrolment at RMIT that you accept responsibility for ensuring that you have completed the prerequisite/s and agree to concurrently enrol in co-requisite courses before enrolling in a course.


Course Description

In this capstone course, you will develop and launch your own fashion venture or consult with fashion brands to practice fashion entrepreneurship in the real world. This course aims to advance your mastery at a high level. It is designed for you to synthesise and integrate knowledge, connect theory and practice as well as demonstrate holistic achievement of program learning outcomes. You will develop and critically analyse growth opportunities, market penetration and business development. You will explore and implement strategies for business, marketing, management, product development, and operations. This facilitated learning experience will require you to test the feasibility, viability and desirability for a brand and new products/services in the global fashion business environment. 

This course includes a work integrated learning experience in which your knowledge and skills will be applied and assessed in a real or simulated workplace context and where feedback from industry and/ or community is integral to your experience. Your design presentations will be facilitated through feedback and engagement with industry partners.


Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes 

In this course you will develop the following program learning outcomes:

PLO 1: Research and creatively solve problems independently, demonstrating expert judgment and ethical responsibility relating to your professional practice within the business of fashion and textiles. 

PLO 2: Critically analyse, synthesise and reflect on complex theories and recent developments, both local and international, to extend and challenge existing knowledge and practice in fashion entrepreneurship.

PLO 3: Professionally communicate propositions, processes and outcomes to the fashion industry and a wider audience acknowledging cultural inclusion.

PLO 4: Provide strategic leadership to responsibly collaborate, plan and implement new directions within the fashion and textiles industry. 

PLO 5: Determine research methodologies and methods to implement applied and/or theoretical projects in the fashion and textiles discipline.

PLO 7: Investigate emergent global issues and adapt strategic responses that influence the fashion and textiles industry.



Course Learning Outcomes

On successful completion of the course you will be able to:

CLO 1: Develop an entrepreneurial mindset and capabilities when making business decisions.

CLO 2: Investigate entrepreneurial opportunities with limited resources. 

CLO 3: Develop, test and prototype a desirable, feasible and viable new product or service in the fashion industry.

CLO 4: Justify and implement a range of evidence collection methodologies including interviews, questionnaires, direct observation and analysis of potential stakeholders.

CLO 5: Establish networks and foster relationships with various stakeholders across the fashion supply chain.

CLO 6: Professionally communicate the value proposition of the enterprise to key stakeholders in the fashion industry.

Overview of Learning Activities

Your learning will be facilitated via a range of in-class and online activities that will require both individual and collaborative engagement. Class activities promote your ability to enquire, investigate, analyse and solve fashion entrepreneurship problems.  

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

RMIT Library provides extensive resources for fashion and textiles students. Search the library and consult the Fashion and Textiles subject guides for more information. 

The library also provides guides on academic referencing and assistance is available via phone, chat and email.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.

Continuous course assessment will consist of three summative assessments. The details of assessments will be given to you at the start of the course. Information about performance standards required for each assessment task are detailed in the assignment area of Canvas.


Assessment Tasks:

Assessment 1a: Business Proposal (Individual) (15%), CLO 1 and CLO 2

Assessment 1b: 3-minute pitch presentation (Individual) (15%), CLO 6

Assessment 2: Customer Validation Report (Group) (25%), CLO 2, CLO 4 and CLO 5

Assessment 3a: Final Presentation (Group) (15%), CLO 6

Assessment 3b: New Venture Launch Plan (Group) (30%), CLO 1, CLO 2, CLO 3, CLO 4, CLO 5 and CLO 6


Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.