Course Title: Fashion Venture Creation

Part A: Course Overview

Course Title: Fashion Venture Creation

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


350H Fashion & Textiles


Sem 1 2013,
Sem 2 2013,
Sem 1 2014,
Sem 2 2014,
Sem 1 2016,
Sem 2 2016,
Sem 1 2017,
Sem 2 2017,
Sem 2 2018,
Sem 1 2019,
Sem 2 2019

Course Coordinator: Dr. Carol Tan

Course Coordinator Phone: +61 3 9925 1302

Course Coordinator Email:

Course Coordinator Location: 511.1.4b

Course Coordinator Availability: By Appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities

You should have satisfactorily completed the prerequisite course GRAP2613 Research Strategies or equivalent before you commence this course. 

Note it is a condition of enrolment at RMIT that you accept responsibility for ensuring that you have completed the prerequisite/s and agree to concurrently enrol in co-requisite courses before enrolling in a course.

Assumed Knowledge:  Knowledge of materials, processes and fashion and textiles products. An understanding of key processes involved in the design and manufacture of fashion and textile products.

Course Description

In this course you will engage with local and international case studies to investigate ‘real life’ brands and organisations related fashion product development/brand/wholesale, retail and manufacturing.

You will use the case studies to explore real issues faced in the fashion and/or textiles organisations as well as research an organisation in your area of specialisation to develop and critically analyse entrepreneurial scenarios for growth opportunities, market penetration and business development. You will explore entrepreneurship strategies for business, marketing, management, product development and operations as provided in these study scenarios.

This course is a capstone course and aims to extend and interrogate your mastery at a high level. It is designed for you to synthesise and integrate knowledge, connect theory and practice as well as demonstrate holistic achievement of program learning outcomes.

This course also integrates a work integrated learning (WIL) experience in which your knowledge and skills will be applied and assessed in a real or simulated workplace context and where feedback from industry and/or community is integral to your experience.

Objectives/Learning Outcomes/Capability Development

Upon successful completion of the course you will be able to:

• Design and analyse fashion entrepreneurial case studies and compose reports
• Identify and critically analyse functions and trends of product development/brand/wholesale, retail, fashion and textile manufacturing in local and international scenarios
• Justify and implement a range of evidence collection methodologies including interviews, questionnaires, direct observation and analysis of relevant documents.
• Propose and critique entrepreneurship processes in design, manufacturing, product display and distribution and marketing practices
• Differentiate and critically analyse the commercial complexities and constraints of the fashion and textiles industry


In this course you will develop the following program learning outcomes:

• Research and creatively solve problems, demonstrating expert judgment and ethical responsibility relating to your professional practice in fashion entrepreneurship.
• Critically analyse, synthesize and reflect on complex theories and recent developments, both local and international, at a micro and macro level, to extend and challenge knowledge and practice in fashion entrepreneurship.
• Professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences while working with cultural differences in an appropriate manner.
• Implement research methodologies and methods to design and execute substantial applied and research projects, evaluate the outcomes and contribute to the fashion and textiles industry and fashion entrepreneurship.

Overview of Learning Activities

This course consists of lectures, small group tutorials and individual supervision of your independent case study research.

Lectures will introduce key concepts and theories and tutorials will provide the opportunity to be engaged in interactive class activities, group discussions and class presentations.

Field trips and online materials will be included to facilitate learning.

You will have the opportunity for ‘hands on’ engagement with the fashion and textiles industry and your learning will also be derived from your own industry research, which will include contact with external organizations. Current reading and research will enable completion of set tasks.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web based resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Fashion and Textiles students. The Library has produced a number of subject guides that includes quality online and print resources for your studies Fashion and Textiles Library Guides

The Library provides guides on academic referencing and subject specialist help via your Liaison Librarians.

Overview of Assessment

You will be assessed on how well you meet the course learning outcomes and on your development against the program learning outcomes as demonstrated in a range of assessment tasks. Assessment will cover both theoretical and practical aspects of your learning. Your work integrated learning activities will be assessed in a simulated workplace context where you will engage with, and receive feedback from industry partners.

Assessment tasks are directly aligned with each Course Learning Outcome. They are as follows:

Assessment 1a: Business Proposal (15%)
CLOs: 1, 2, 3

Assessment 1b: 3 Minute Pitch Presentation (15%)
CLO: 6

Assessment 2: Customer Validation Report (25%) 
CLOs: 1, 2, 3, 4, 5
Assessment 3a:  Final Presentation (15%)
CLO: 6
Assessment 3b:  New Venture Action Plan (30%)
CLOs: 1, 2, 3, 4, 5, 6

If you have a long-term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.