Course Title: Leading Change in Media and Communication
Part A: Course Overview
Course Title: Leading Change in Media and Communication
Credit Points: 12.00
Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG1183 |
City Campus |
Postgraduate |
335H Applied Communication |
Face-to-Face |
Sem 1 2006, Sem 2 2006, Sem 1 2007, Sem 2 2007, Sem 1 2008, Sem 2 2008, Sem 1 2009, Sem 2 2009 |
MKTG1183 |
City Campus |
Postgraduate |
345H Media and Communication |
Face-to-Face |
Sem 1 2010, Sem 2 2010, Sem 1 2011, Sem 2 2011, Sem 1 2012, Sem 2 2012, Sem 1 2017, Sem 1 2018, Sem 1 2019, Sem 1 2020, Sem 1 2021, Sem 1 2022, Sem 1 2023, Sem 1 2024 |
MKTG1183 |
City Campus |
Postgraduate |
345H Media and Communication |
Face-to-Face or Internet |
Sem 1 2013, Sem 2 2013, Sem 1 2014, Sem 2 2014, Sem 1 2015, Sem 2 2015, Sem 1 2016, Sem 2 2016, Sem 2 2017 |
Course Coordinator: Dooyeon Park
Course Coordinator Phone: +61 3 9925 2422
Course Coordinator Email: dooyeon.park@rmit.edu.au
Course Coordinator Location: Building 9, Level 5
Course Coordinator Availability: Email for an appointment
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
Course Description
This course consists of a series of seminars presented by leading advertising, marketing, media and communication industry professionals. You will discover the latest challenges and opportunities within these industries, gaining exposure to thought leadership, innovative best practice and cutting edge developments, even as they occur. Throughout this course, you will develop a deeper awareness of how changes in media, technology, analytics and consumer behaviour may impact on local and global industry practice.
Objectives/Learning Outcomes/Capability Development
Program Learning Outcomes
In this course you will develop the following program learning outcomes:
- Critically apply strategic communication theories and principles to complex problem solving in your professional practice.
- Provide leadership within your discipline as well as collaborate with others.
Upon successful completion of this course, you will be able to:
- Investigate and evaluate the impact of cultural, social, technological, economic and political change on local and international advertising, marketing, media and/or communications industry practice.
- Identify innovative professional practice in local and international industry environments and critically evaluate to the implications of such practice for the broader profession.
- Synthesize and integrate knowledge, connect theory and practice to provide depth analysis of current issues and trends in advertising and communications industry practice.
Overview of Learning Activities
You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities. Industry representatives will engage with you in explorations of change and emerging practice.
Overview of Learning Resources
RMIT will provide you with resources and tools for learning in this course through our online systems.
A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.
The University Library has extensive resources for Advertising students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/media-and-communication.
The Library provides guides on academic referencing: http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian.
Overview of Assessment
You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.
Feedback will be given on all assessment tasks.
Assessment Tasks
Assessment task 1 (30%) Current issues project – individual
This assessment tasks addresses the following program and course learning outcomes:
- Investigate and evaluate the impact of cultural, social, technological, economic and political change on local and international advertising, marketing, media and/or communications industry practice.
Assessment task 2 (50%) Depth analysis – individual
This assessment tasks addresses the following program and course learning outcomes:
- Synthesize and integrate knowledge, connect theory and practice to provide depth analysis of current issues and trends in advertising and communications industry practice.
Assessment task 3 (20%) Current issues presentation - group
This assessment tasks addresses the following program and course learning outcomes:
- Identify innovative professional practice in local and international industry environments and critically evaluate to the implications of such practice for the broader profession.