Course Title: Leading Change in Media and Communication

Part A: Course Overview

Course Title: Leading Change in Media and Communication

Credit Points: 12

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG1183

City Campus

Postgraduate

335H Applied Communication

Face-to-Face

Sem 1 2006,
Sem 2 2006,
Sem 1 2007,
Sem 2 2007,
Sem 1 2008,
Sem 2 2008,
Sem 1 2009,
Sem 2 2009

MKTG1183

City Campus

Postgraduate

345H Media and Communication

Face-to-Face

Sem 1 2010,
Sem 2 2010,
Sem 1 2011,
Sem 2 2011,
Sem 1 2012,
Sem 2 2012,
Sem 1 2017

MKTG1183

City Campus

Postgraduate

345H Media and Communication

Face-to-Face or Internet

Sem 1 2013,
Sem 2 2013,
Sem 1 2014,
Sem 2 2014,
Sem 1 2015,
Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 2 2017

Course Coordinator: Dr. Emsie Arnoldi

Course Coordinator Phone: +61 3 9925 3623

Course Coordinator Email: emsie.arnoldi@rmit.edu.au

Course Coordinator Availability: Email for an appointment


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

This course consists of a series of seminars presented by leading advertising, marketing, media and communication industry professionals. You will discover the latest challenges and opportunities within these industries, gaining exposure to thought leadership, innovative best practice and cutting edge developments, even as they occur. Throughout this course, you will develop a deeper awareness of how changes in media, technology, analytics and consumer behaviour may impact on local and global industry practice.


Objectives/Learning Outcomes/Capability Development

COURSE LEARNING OUTCOMES


Upon successful completion of this course, you will be able to:

  • Investigate and evaluate the impact of cultural, social, technological, economic and political change on local and international advertising, marketing, media and/or communications industry practice.
  • Identify innovative professional practice in local and international industry environments and critically evaluate to the implications of such practice for the broader profession.
  • Synthesize and integrate knowledge, connect theory and practice to provide depth analysis of current issues and trends in advertising and communications industry practice.


Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities. Industry representatives will engage with you in explorations of change and emerging practice.


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Advertising students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/media-and-communication.

The Library provides guides on academic referencing: http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian.


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.

Feedback will be given on all assessment tasks.

Assessment Tasks

Assessment task 1 (40%) Current issues project – individual

This assessment tasks addresses the following program and course learning outcomes:

  • Investigate and evaluate the impact of cultural, social, technological, economic and political change on local and international advertising, marketing, media and/or communications industry practice.

Assessment task 2 (30%) Depth analysis – individual

This assessment tasks addresses the following program and course learning outcomes:

  • Synthesize and integrate knowledge, connect theory and practice to provide depth analysis of current issues and trends in advertising and communications industry practice.

Assessment task 3 (30%) Current issues presentation - group

This assessment tasks addresses the following program and course learning outcomes:

  • Identify innovative professional practice in local and international industry environments and critically evaluate to the implications of such practice for the broader profession.