Course Title: International Advertising
Part A: Course Overview
Course Title: International Advertising
Credit Points: 12.00
Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG1184 |
City Campus |
Postgraduate |
335H Applied Communication |
Face-to-Face |
Sem 1 2006, Sem 2 2006, Sem 1 2007, Sem 1 2008, Sem 2 2008, Sem 1 2009, Sem 2 2009 |
MKTG1184 |
City Campus |
Postgraduate |
345H Media and Communication |
Face-to-Face |
Sem 1 2010, Sem 2 2010, Sem 1 2011, Sem 2 2011, Sem 1 2018, Sem 2 2018, Sem 1 2019, Sem 2 2019, Sem 1 2020, Sem 2 2020, Sem 1 2021, Sem 2 2021, Sem 2 2022, Sem 2 2023, Sem 2 2024 |
MKTG1184 |
City Campus |
Postgraduate |
345H Media and Communication |
Face-to-Face or Internet |
Sem 1 2017, Sem 2 2017 |
Course Coordinator: Bruno Schivinski
Course Coordinator Phone: 9925 5135
Course Coordinator Email: bruno.schivinski@rmit.edu.au
Course Coordinator Location: Building 9, Level 5
Course Coordinator Availability: Please email for an appointment
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
Course Description
In this course, you will explore international advertising practices. You will also examine intercultural diversity, emerging technologies and international advertising business environments that influence global brand management and communication strategies.
A focus of the course will be analysing cultural and intercultural diversity in a dynamic international advertising environment, to develop effective advertising strategies for a globally competitive market.
Objectives/Learning Outcomes/Capability Development
COURSE LEARNING OUTCOMES
Upon successful completion of this course, you will be able to:
- Investigate and evaluate advertising approaches across international cultures and emerging technologies.
- Critically examine international advertising business environments, and the impact of cultural diversity in international advertising practice.
- Design and evaluate advertising propositions to suit a variety of international settings.
- Critically analyse issues involved in managing brands internationally.
Overview of Learning Activities
You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities.
Overview of Learning Resources
RMIT will provide you with resources and tools for learning in this course through our online systems.
A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.
The University Library has extensive resources for Advertising students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/media-and-communication.
The Library provides guides on academic referencing: http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian.
Overview of Assessment
You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.
Feedback will be given on all assessment tasks.
Assessment Tasks
Assessment task 1 (30%) Journal article analysis – individual
This assessment tasks addresses the following program and course learning outcomes:
- Investigate and evaluate advertising approaches across international cultures and emerging technologies.
Assessment task 2 (30%) Global campaign critique – individual
This assessment tasks addresses the following program and course learning outcomes:
- Critically examine international advertising business environments, and the impact of cultural diversity in international advertising practice.
Assessment task 3 (40%) Major assignment and report – group
This assessment tasks addresses the following program and course learning outcomes:
- Design and evaluate advertising propositions to suit a variety of international settings.
- Critically analyse issues involved in managing brands internationally.