Course Title: Magazine Publishing: Context, Theory and Practice

Part A: Course Overview

Course Title: Magazine Publishing: Context, Theory and Practice

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


335H Applied Communication


Sem 1 2006,
Sem 1 2007,
Sem 1 2009


City Campus


345H Media and Communication


Sem 1 2010,
Sem 1 2011,
Sem 1 2012,
Sem 1 2013,
Sem 1 2014

Course Coordinator: Michael Webster

Course Coordinator Phone: +61 3 9925 3155

Course Coordinator Email:

Course Coordinator Location: 9.5.43

Course Coordinator Availability: by appointment (via email)

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

This course explores the role of magazines in the media and marketing landscape with specific reference to Australia. You will examine different types of magazines, from niche to mass market, newsstand to B2B, and their audiences and reach. You will explore how marketing and communications professionals can utilize magazines, through PR, promotions, advertising and custom publishing. You will learn about the different roles in publishing and the nuances of editorial, design and advertising. You will examine the changing media landscape including the impact of digital communications, the growth of multi-platform executions including digital versions, and the resilience of niche publishing.

Objectives/Learning Outcomes/Capability Development

In this course you will develop the following program capabilities:
• reflect on the qualities of magazines and whether and how they will be sustained and executed in the future;
• analyse contemporary magazines and magazine sectors to develop an understanding of the diversity of magazine publishing; and
• consider how marketing and communications professions can utilize magazines to achieve their objectives.

Upon successful completion of this course, you will be able to:
• identify and describe where magazines fit in the media and marketing landscapes;
• examine and analyse existing and proposed magazine titles and audiences;
• identify and assess the quality of the key components of magazine publishing (editorial, design, advertising);
• develop marketing and communications strategies utilizing magazines (PR, promotions, advertising, custom publishing).

Overview of Learning Activities

The course will take a blended approach in its delivery with learning activities that involves a range of activities including lectures, tutorials, group and online class discussion, group activities, peer review and individual research.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will be expected to seek further resources relevant to the focus of your own learning.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program capabilities.

Assessment will cover both theoretical and practical aspects of your learning. You will be able to develop your work in relation to your own specific areas of interest in your professional practice.

Assessment will occur during the course and at the end of the course. Methods may include any combination of assessment tasks such as reports, reflective papers, group work and presentations.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.

Your course assessment conforms to RMIT assessment principles, regulations, policies and procedures which are described and referenced in a single document.