Course Title: Introduction to Consumer Research
Part A: Course Overview
Course Title: Introduction to Consumer Research
Credit Points: 12.00
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
BESC1384 |
City Campus |
Undergraduate |
135H Applied Sciences |
Face-to-Face |
Sem 1 2006, Sem 1 2007, Sem 1 2008, Sem 1 2009, Sem 1 2010, Sem 2 2011 |
Course Coordinator: Mr John Glass
Course Coordinator Phone: +61 399353881
Course Coordinator Email: Mr John Glass
Course Coordinator Location: Building 14, Level 5, Room 16
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
Course Description
This course will provide you with an overview of the research process and basic methodological considerations involved in conducting consumer research. The course will also build your skills in the use of statistics for the quantification and reporting of consumer opinions and perspectives. Topic areas include methods of sampling, methods of collecting and summarising data, the uses of descriptive and inferential statistics, the establishment of confidence intervals when reporting on research findings, and hypothesis testing processes
Objectives/Learning Outcomes/Capability Development
On successful completion of the course you will have the foundational knowledge and skills to plan, draw conclusions from, and evaluate consumer research projects
You should be able to
Analyse consumer-related problems and select appropriate research methods to address a given problem;
Plan research and statistical procedures to address identified research questions;
Use quantitative and qualitative techniques to research consumer views and behaviour;
Present information graphically in a concise manner, using Excel;
Create and interpret a range of statistics appropriately and effectively;
Recognise and appreciate relevant legal regulations, and professional and ethical codes;
Be self-motivated and personally responsible, and work effectively in a team environment.
Overview of Learning Activities
The primary delivery mode is via lectures with frequent opportunities for skills-practice and question-based discussion.
Overview of Learning Resources
Resources available to you include lecture slides downloadable from the DLS/Learning Hub, a prescribed textbook, two handouts provided in class, and a computer laboratory (Excel program).
Overview of Assessment
The assessment of this course comprises one short assignment (consists of Parts A,B and C), an open-book computational skills test, and an end-of-semester multiple-choice exam