Course Title: Persuasive Communication

Part A: Course Overview

Course Title: Persuasive Communication

Credit Points: 12.00

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

COMM2112

City Campus

Undergraduate

335H Applied Communication

Face-to-Face

 Sem 1 2006,
Sem 1 2007,
Sem 1 2008

COMM2378

RMIT University Vietnam

Undergraduate

335H Applied Communication

Face-to-Face

 Viet2 2009,
Viet3 2009

COMM2378

RMIT University Vietnam

Undergraduate

345H Media and Communication

Face-to-Face

 Viet1 2010,
Viet2 2010,
Viet3 2010,
Viet1 2011,
Viet2 2011,
Viet3 2011,
Viet1 2012,
Viet2 2012,
Viet3 2012

Course Coordinator: Dr Ella Chorazy

Course Coordinator Phone: TBC

Course Coordinator Email: ella.chorazy@rmit.edu.au

Course Coordinator Location: 009.04.038

Course Coordinator Availability: Please email for an appointment


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

Third-party influencers play an integral role in professional communication that has continued to grow in our evolving digital media landscape. In this course you will explore the theory and practice of influential and persuasive communication – and the role that third-party influencers can play.
You will be introduced to the theoretical approaches of influence as it applies to communication and then explore the range of practical applications to engage third-party actors in your communication. You will use these theoretical and practical approaches to develop influencer-led communication campaigns and learn how to work with content creators to create communication that will engage your audience.


Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes  

For students enrolled in the Bachelor of Professional Communication (BP354) you will develop the following program learning outcome:    

  • PLO5: Establish and continue to grow communication knowledge and skills by applying disciplinary and interdisciplinary expertise in real world contexts. 
  • PLO6: Employ intellectual independence and judgement to engage critically with information, make sound evidence-based decisions, actively challenge assumptions, and undertake research that is ethical, creative and reflective.


Course Learning Outcomes

Upon successful completion of this course, you will be able to:

  1. Understand the theoretical approaches to influence and persuasion and how they apply to communication.
  2. Critically analyse the evolving role of third-party influencers in professional communication, and their different roles in advertising, digital communication and public relations.
  3. Devise creative responses that utilise third-party influencers in professional communication.
  4. Critically reflect on the relationship between communicators and third-party influencers, and the ethical use of influencers in communication. 


Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as lectures, tutorials, seminars, project work, class discussion, individual and group activities. Delivery of this course may be face to face, online or a mix of both.


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.   A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.   The University Library has extensive resources for Media and Communication students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/media-and-communication   There are services available to support your learning through the University Library. The Library provides guides on academic referencing and subject specialist help as well as a range of study support services. For further information, please visit the Library page on the RMIT University website and the myRMIT student portal.


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment will cover both theoretical and practical aspects of your learning.   Assessment Tasks
Task 1: Influencer communication analysis: 30% (individual) Addressing course learning outcomes: 1, 2, 4,
Task 2: Third-party influencer review: 40% (individual) Addressing course learning outcomes: 1, 2, 3
Task 3: Influencer-communication group project: 30% (group) Addressing course learning outcomes: 2, 3, 4   Feedback will be given on all assessment tasks.   If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.   Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.