Course Title: Persuasive Communication

Part A: Course Overview

Course Title: Persuasive Communication

Credit Points: 12.00

Important Information:

In 2021 this course is titled: Theories of Communication and Persuasion

From Semester 1 2022 this course will be titled: Persuasive Communication


Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

COMM2112

City Campus

Undergraduate

335H Applied Communication

Face-to-Face

Sem 1 2006,
Sem 1 2007,
Sem 1 2008

COMM2378

RMIT University Vietnam

Undergraduate

335H Applied Communication

Face-to-Face

Viet2 2009,
Viet3 2009

COMM2378

RMIT University Vietnam

Undergraduate

345H Media and Communication

Face-to-Face

Viet1 2010,
Viet2 2010,
Viet3 2010,
Viet1 2011,
Viet2 2011,
Viet3 2011,
Viet1 2012,
Viet2 2012,
Viet3 2012

Course Coordinator: Dr Peter Horsfield

Course Coordinator Phone: 9925 3534

Course Coordinator Email: peter.horsfield@rmit.edu.au

Course Coordinator Availability: see below 'offering coordinator'


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

In this course you will explore the theory and practice of persuasive communication. This course introduces you to a range of theoretical approaches and practical applications that will be used as a foundation for developing your critical understanding of communication as well as your own persuasive communication skills. You will use different theoretical approaches to conceptualise and analyse persuasive communication to explore how these approaches influence the practice of communication in various social contexts. This will be applied to your own practice through the creation, development, and delivery of persuasive communication designed for engagement and impact.


Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes In course you will develop the following program learning outcomes:
This is an elective, which will complement the capabilities you are developing in your program.


Course Learning Outcomes
Upon successful completion of this course, you will be able to:
1. Describe the relationship between major historical and theoretical approaches and the nature and practice of communication and media. 2. Identify and apply alternative models for analysing communication and media situations and practices. 3. Examine and and analyse the production of persuasive meaning using appropriate language. 4. Create persuasive communication that is appropriate for its context, purpose and audience.


Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as lectures, tutorials, seminars, project work, class discussion, individual and group activities. Delivery of this course may be face to face, online or a mix of both.


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.
A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.
The University Library has extensive resources for Media and Communication students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/media-and-communication
There are services available to support your learning through the University Library. The Library provides guides on academic referencing and subject specialist help as well as a range of study support services. For further information, please visit the Library page on the RMIT University website and the myRMIT student portal.


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment will cover both theoretical and practical aspects of your learning.
Assessment Tasks Task 1: Persuasive Statements Weighting: 30% (individual) Addressing course learning outcomes: 1, 3, 4,
Task 2: Communication Analysis Weighting: 40% (individual) Addressing course learning outcomes: 1, 2, 3
Task 3: Group Project Weighting: 30% (group) Addressing course learning outcomes: 2, 3, 4
Feedback will be given on all assessment tasks.
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.