Course Title: Professional Writing

Part A: Course Overview

Course Title: Professional Writing

Credit Points: 12.00

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

COMM2147

City Campus

Undergraduate

335H Applied Communication

Face-to-Face

 Sem 1 2006,
Sem 2 2006,
Sem 1 2007,
Sem 2 2007,
Sem 1 2008,
Sem 1 2009

COMM2147

City Campus

Undergraduate

345H Media and Communication

Face-to-Face

 Sem 1 2010,
Sem 2 2011,
Sem 1 2012,
Sem 2 2012,
Sem 1 2022,
Sem 1 2023,
Sem 1 2024

COMM2495

RMIT University Vietnam

Undergraduate

345H Media and Communication

Face-to-Face

 Viet3 2012,
Viet1 2013,
Viet2 2013,
Viet3 2013,
Viet1 2014,
Viet2 2014,
Viet3 2014,
Viet1 2015,
Viet2 2015,
Viet3 2015,
Viet1 2020,
Viet2 2020,
Viet3 2020,
Viet3 2021,
Viet1 2023,
Viet2 2023,
Viet3 2023,
Viet1 2024

COMM2782

RMIT Vietnam Hanoi Campus

Undergraduate

345H Media and Communication

Face-to-Face

 Viet3 2020,
Viet3 2021,
Viet1 2023,
Viet2 2023,
Viet3 2023,
Viet1 2024

Course Coordinator: Lucinda Strahan

Course Coordinator Phone: +61 3 9925 1054

Course Coordinator Email: lucinda.strahan@rmit.edu.au

Course Coordinator Location: Building 9, Level 5

Course Coordinator Availability: By appointment- arrange via email


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

This course is an introduction to writing for media and communications industries. You will explore the ways in which writing for media and communication is evolving in line with technological and social change.

You will develop skills and strategies for writing in the style and tone used across media and communication roles, including principles of grammar, punctuation and editing. You will produce documents appropriate for use across print and digital media, applying the professional writing principles of accuracy, style/presentation, content/relevance and timeliness.


Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes

In this course you will develop the following program learning outcomes:

  1. Critically analyse and apply a diverse and industry relevant body of knowledge and skills to the field of media and communications in a global context
  2. Communicate using diverse formats and strategies to audiences within and external to your discipline
  3. Work with others in a range of roles and contexts, demonstrating cultural, environmental and social awareness and ethical and reflective practice 


Upon successful completion of this course, you will be able to:

  1. identify which types of events and issues attract media interest and explain how this influences the style, tone and content of basic documents used in the media and communication industries
  2. Identify and analyse different rhetorical styles and content forms used for different purposes in basic documents used in the media and communication industries
  3. apply the professional writing principles of accuracy, style/presentation, content/relevance and timeliness
  4. adapt your writing to a range of audiences and needs
  5. produce basic documents used in media and communication industries


Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as lectures, tutorials, seminars, project work, class discussion, individual and group activities.

You will put the theory of media writing into practice in classes and there will be an emphasis on developing editing and writing with other students.


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Professional Communication students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/communication

The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian.


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment will cover both theoretical and practical aspects of your learning.

 

Feedback will be given on all assessment tasks.

Assessment tasks

 

1. Differentiate 350 word story (appropriate for specified media and communication contexts)

Weighting 30% Individual Assessment

Addressing course learning outcomes: 3,4,5

 

2. Differentiate 700 word story (appropriate for specified media and communication contexts)

Weighting 40%  Individual Assessment

Addressing course learning outcomes: 3,4,5

 

3. Folio of cross platform content 

Weighing 30 % Group assessment.

Addressing course learning outcomes:1,2

 

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.