Course Title: Strategy

Part A: Course Overview

Course Title: Strategy

Credit Points: 12.00

Important Information:

Please note: This course is a Capstone course. To be eligible to complete this course, you must have completed 192 credit points of courses in your program.

This course explores the origins and development of business strategy, selected strategic paradigms, competing or alternative theoretical frameworks and their implications.

The course focuses on different perspectives to the role of strategy in organisational success. and examines concepts, theoretical frameworks and techniques that are useful in gaining knowledge of the strategic management process, with particular emphasis on strategic inputs, strategic actions (strategy formulation, and strategy implementation) and strategic outcomes.


Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

BUSM3125

City Campus

Undergraduate

630H Management

Face-to-Face

 Sem 1 2006,
Sem 2 2006,
Sem 1 2007,
Sem 2 2007,
Sem 1 2008,
Sem 2 2008,
Sem 1 2009,
Sem 2 2009,
Sem 1 2010,
Sem 2 2010,
Sem 1 2011,
Sem 2 2011,
Sem 1 2012,
Sem 2 2012,
Sem 1 2013,
Sem 2 2013,
Sem 1 2014,
Sem 2 2014,
Sem 1 2015,
Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 1 2017,
Sem 2 2017,
Sem 2 2018,
Sem 1 2019,
Sem 2 2019,
Sem 1 2020,
Sem 2 2020,
Sem 1 2022,
Sem 1 2023,
Sem 1 2024,
Sem 1 2025

BUSM3192

Hong Kong Management Associatn

Undergraduate

630H Management

Face-to-Face

 Offsh 1 08,
Offsh 3 08,
Offsh 1 09,
Offsh 3 09,
Offsh 1 10,
Offsh 3 11

BUSM3200

Singapore Inst of Management

Undergraduate

630H Management

Face-to-Face

 Offsh 1 08,
Offsh 3 08,
Offsh 1 09,
Offsh 3 09,
Offsh 1 10,
Offsh 3 10,
Offsh 1 11,
Offsh 3 11,
Offsh1 12,
Offsh3 12,
Offsh1 13,
Offsh3 13,
Offsh1 14,
Offsh3 14,
Offsh1 15,
Offsh3 15,
Offsh1 16,
Offsh3 16,
Offsh1 17,
Offsh3 17,
Offsh3 18,
Offsh1 19,
Offsh3 19,
Offsh1 20,
Offsh3 20,
Offsh1 21,
Offsh3 21,
Offsh1 22,
Offsh3 22,
Offsh1 23,
Offsh3 23,
Offsh1 24,
Offsh3 24,
Offsh1 25,
Offsh3 25,
Offsh1 26

BUSM3278

Shanghai Uni of Int Bus & Econ

Undergraduate

630H Management

Face-to-Face

 Offsh 3 11,
Offsh3 12,
Offsh3 13,
Offsh3 14,
Offsh3 15,
Offsh3 16

BUSM3309

RMIT University Vietnam

Undergraduate

630H Management

Face-to-Face

 Viet3 2011,
Viet1 2012,
Viet2 2012,
Viet3 2012,
Viet1 2013,
Viet2 2013,
Viet3 2013,
Viet1 2014,
Viet2 2014,
Viet3 2014,
Viet1 2015,
Viet2 2015,
Viet3 2015,
Viet1 2016,
Viet2 2016,
Viet1 2017,
Viet2 2017,
Viet3 2017,
Viet2 2018,
Viet3 2018,
Viet1 2019,
Viet2 2019,
Viet3 2019,
Viet1 2020,
Viet2 2020,
Viet2 2021,
Viet2 2022,
Viet1 2023,
Viet3 2023,
Viet1 2024,
Viet3 2024,
Viet1 2025,
Viet3 2025

BUSM4182

RMIT Vietnam Hanoi Campus

Undergraduate

630H Management

Face-to-Face

 Viet3 2019,
Viet2 2020,
Viet1 2021,
Viet2 2022,
Viet1 2023,
Viet3 2023,
Viet2 2024,
Viet2 2025

BUSM4398

Universitas Pelita Harapan

Undergraduate

630H Management

Face-to-Face

 Offsh1 16,
Offsh1 17

Flexible Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

BUSM3125

City Campus

Undergraduate

630H Management

Internet

 JulDec2023 (All)

BUSM3125

City Campus

Undergraduate

630H Management

Internet

 JulDec2024 (All)

BUSM3125

City Campus

Undergraduate

630H Management

Internet

 JanJun2025 (All)

BUSM3125

City Campus

Undergraduate

630H Management

Internet

 JanJun2026 (All)

BUSM4398

Universitas Pelita Harapan

Undergraduate

630H Management

Face-to-Face

 OFFSe12018 (All)

BUSM4398

Universitas Pelita Harapan

Undergraduate

630H Management

Face-to-Face

 OFFSe12019 (All)

Course Coordinator: Dr Margaret Heffernan OAM

Course Coordinator Phone: +61 3 9925 5506

Course Coordinator Email: margaret.heffernan@rmit.edu.au

Course Coordinator Location: 80.9.

Course Coordinator Availability: By Appointment


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

You will explore the process and practice of contemporary business strategy in diverse contexts, focusing on strategic position, strategic choices, and strategy in action. Throughout the course, you will engage in a blend of interactive lectures, problem-based learning, and collaborative workshops. You will work on real-world case studies, participate in team-based projects, and use digital tools to analyse and solve strategic challenges faced by organisations today. These active, applied, and authentic learning experiences will help you develop influential strategy recommendations and build the adaptive capabilities needed for professional success.


Objectives/Learning Outcomes/Capability Development

-


For classes beginning prior to 2 March 2026

Upon successful completion of this course, you will be able to: 1. Evaluate and apply the key theoretical and conceptual components of contemporary strategic conditions to diverse organisation contexts including non-profit, sustainability and digital transformation. 2. Analyse, evaluate and apply strategy frameworks as tools of informed strategic thinking for real-time authentic case-study analysis 3. Effectively in teams create, evaluate, and implement strategic options through practical application of concepts and techniques 4. Explore concepts and approaches beyond the mainstream of strategic thinking through a culturally diverse lens. 5. Develop enhanced critical thinking, analytical decision-making, and communication capabilities through effective collaboration with peers. For classes beginning on or after 2 March 2026

Upon successful completion of this course, you will be able to:
1. Analyse strategy theories and concepts in diverse organisational settings (Knowledge)
2. Develop and apply adaptive strategic capabilities using strategy frameworks, real-time case studies, and scenarios (Skills).
3. Collaborate in teams to critique innovative strategic options using practical concepts and techniques.
4. Evaluate real-world business strategies using ethical decision-making in diverse organisational contexts.
5. Compose stakeholder communications articulating strategy challenges using digital adeptness


Overview of Learning Activities

Your learning will be highly interactive, with a blend of lectures, case studies, group projects, and digital tools, ensuring students engage with real-world problems and develop practical
solutions. Potential career options include strategy analyst, management consultant, business development manager, and roles in innovation and digital transformation. The course stands out for its integration of digital strategy, ethical decision-making, and global perspectives, making it highly relevant and future focused.


Overview of Learning Resources

Various learning resources are available online through MyRMIT Studies\Canvas. The lecture notes and workshop notes are posted on Canvas.

Resources are also available online through RMIT Library databases and other facilities. Visit the RMIT library website for further details. Assistance is available online via our chat and email services, face to face at our campus libraries or via the telephone on (03) 9925 2020.

Additional resources and/or sources to assist your learning will be identified by your course coordinator and will be made available to you as required during the teaching period.


Overview of Assessment

The assessment tasks, their weighting and the course learning outcomes to which they are aligned are as follows:

Assessment Task 1: 30% - Linked CLOs 1,2,4,5
Assessment Task 2: 40% - Linked CLOs 1,2,3,4,5
Assessment Task 3: 30% - Linked CLOs 1,2,4,5

Feedback will be provided throughout the semester in class and/or in online forums through individual and group feedback on practical exercises and by individual consultation.