Course Title: Strategy

Part A: Course Overview

Course Title: Strategy

Credit Points: 12.00

Important Information:  

 

Terms

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
BUSM3125	City Campus	Undergraduate	630H Management	Face-to-Face	Sem 1 2006, Sem 2 2006, Sem 1 2007, Sem 2 2007, Sem 1 2008, Sem 2 2008, Sem 1 2009, Sem 2 2009, Sem 1 2010, Sem 2 2010, Sem 1 2011, Sem 2 2011, Sem 1 2012, Sem 2 2012, Sem 1 2013, Sem 2 2013, Sem 1 2014, Sem 2 2014, Sem 1 2015, Sem 2 2015, Sem 1 2016, Sem 2 2016, Sem 1 2017, Sem 2 2017, Sem 2 2018, Sem 1 2019, Sem 2 2019, Sem 1 2020, Sem 2 2020, Sem 1 2022, Sem 1 2023, Sem 1 2024
BUSM3192	Hong Kong Management Associatn	Undergraduate	630H Management	Face-to-Face	Offsh 1 08, Offsh 3 08, Offsh 1 09, Offsh 3 09, Offsh 1 10, Offsh 3 11
BUSM3200	Singapore Inst of Management	Undergraduate	630H Management	Face-to-Face	Offsh 1 08, Offsh 3 08, Offsh 1 09, Offsh 3 09, Offsh 1 10, Offsh 3 10, Offsh 1 11, Offsh 3 11, Offsh1 12, Offsh3 12, Offsh1 13, Offsh3 13, Offsh1 14, Offsh3 14, Offsh1 15, Offsh3 15, Offsh1 16, Offsh3 16, Offsh1 17, Offsh3 17, Offsh3 18, Offsh1 19, Offsh3 19, Offsh1 20, Offsh3 20, Offsh1 21, Offsh3 21, Offsh1 22, Offsh3 22, Offsh1 23, Offsh3 23, Offsh1 24, Offsh3 24, Offsh1 25
BUSM3278	Shanghai Uni of Int Bus & Econ	Undergraduate	630H Management	Face-to-Face	Offsh 3 11, Offsh3 12, Offsh3 13, Offsh3 14, Offsh3 15, Offsh3 16
BUSM3309	RMIT University Vietnam	Undergraduate	630H Management	Face-to-Face	Viet3 2011, Viet1 2012, Viet2 2012, Viet3 2012, Viet1 2013, Viet2 2013, Viet3 2013, Viet1 2014, Viet2 2014, Viet3 2014, Viet1 2015, Viet2 2015, Viet3 2015, Viet1 2016, Viet2 2016, Viet1 2017, Viet2 2017, Viet3 2017, Viet2 2018, Viet3 2018, Viet1 2019, Viet2 2019, Viet3 2019, Viet1 2020, Viet2 2020, Viet2 2021, Viet2 2022, Viet1 2023, Viet3 2023, Viet1 2024, Viet3 2024
BUSM4182	RMIT Vietnam Hanoi Campus	Undergraduate	630H Management	Face-to-Face	Viet3 2019, Viet2 2020, Viet1 2021, Viet2 2022, Viet1 2023, Viet3 2023, Viet2 2024
BUSM4398	Universitas Pelita Harapan	Undergraduate	630H Management	Face-to-Face	Offsh1 16, Offsh1 17

Flexible Terms

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
BUSM3125	City Campus	Undergraduate	630H Management	Internet	JulDec2023 (All)
BUSM3125	City Campus	Undergraduate	630H Management	Internet	JulDec2024 (All)
BUSM4398	Universitas Pelita Harapan	Undergraduate	630H Management	Face-to-Face	OFFSe12018 (All)
BUSM4398	Universitas Pelita Harapan	Undergraduate	630H Management	Face-to-Face	OFFSe12019 (All)

Course Coordinator: Dr Margaret Heffernan

Course Coordinator Phone: +61 3 9925 5506

Course Coordinator Email: margaret.heffernan@rmit.edu.au

Course Coordinator Location: 80.9.

Course Coordinator Availability: By Appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities

None

Course Description

This course explores the origins and development of business strategy, selected strategic paradigms, competing or alternative theoretical frameworks and their implications.

The course focuses on different perspectives to the role of strategy in organisational success. and examines concepts, theoretical frameworks and techniques that are useful in gaining knowledge of the strategic management process, with particular emphasis on strategic inputs, strategic actions (strategy formulation, and strategy implementation) and strategic outcomes.

Objectives/Learning Outcomes/Capability Development

-

On successful completion of this course you will be able to:

1. Identify and describe the key components of the strategic management process and how it can be applied in organisations.
2. Assess and judge strategic inputs, including the external and internal environment, strategic mission and strategic intent.
3. Create a strategy including synthesising appropriate elements of business level strategy, competitive dynamics, corporate level strategy, cooperative strategies and international strategies.
4. Apply selected theory and strategy frameworks to analyse practical strategy related issues in organisational contexts.
5. Examine the relationship between strategic inputs, strategic actions (formulation, implementation and evaluation) and strategic outcomes to design a strategic plan.

Overview of Learning Activities

This course is offered at a number of different campuses, using a number of different delivery modes. This means that the nature of the learning activities may vary depending on where you are enrolled. You may participate in face to face lectures, workshops and seminars, and/or self-directed activities in which they will identify, discuss, describe and analyse a range of strategic issues, and apply strategy related theory to cases and practical problems. While the learning activities may vary, the capabilities to be developed and the learning outcomes remain consistent across course offerings.

Overview of Learning Resources

Various learning resources are available online through MyRMIT Studies\Canvas. The lecture notes and workshop notes are posted on Canvas.

Resources are also available online through RMIT Library databases and other facilities. Visit the RMIT library website for further details. Assistance is available online via our chat and email services, face to face at our campus libraries or via the telephone on (03) 9925 2020.

Additional resources and/or sources to assist your learning will be identified by your course coordinator and will be made available to you as required during the teaching period. 

Overview of Assessment

The assessment tasks, their weighting and the course learning outcomes to which they are aligned are as follows:

Assessment Task 1: 30%
Linked CLOs: 1, 2, 4, 5

Assessment Task 2: 40%
Linked CLOs: 1, 2, 3, 4, 5

Assessment Task 3: 30%
Linked CLOs: 1, 4

 

Feedback will be provided throughout the semester in class and/or in online forums through individual and group feedback on practical exercises and by individual consultation.