Course Title: Marketing - Work Experience in Industry 1

Part A: Course Overview

Course Title: Marketing - Work Experience in Industry 1

Credit Points: 36.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


625H Economics, Finance and Marketing


Sem 1 2006,
Sem 2 2006,
Sem 1 2007,
Sem 2 2007,
Sem 1 2008,
Sem 2 2008,
Sem 1 2009,
Sem 2 2009,
Sem 1 2010,
Sem 1 2011,
Sem 2 2011,
Sem 2 2017,
Sem 1 2018,
Sem 2 2018,
Sem 1 2019,
Sem 1 2020,
Sem 2 2020,
Sem 1 2021,
Sem 2 2021,
Sem 1 2022,
Sem 2 2022,
Sem 1 2023

Course Coordinator: Dr Simon Thornton

Course Coordinator Phone: +613 9925 9313

Course Coordinator Email:

Course Coordinator Location: Melbourne Campus, Building 80

Course Coordinator Availability: By appointment, via email

Pre-requisite Courses and Assumed Knowledge and Capabilities

The first two years (or equivalent) of your program should normally be successfully completed before you are eligible to undertake MKTG1244 Marketing – Work Experience in Industry 1.

Course Description

This course guide outlines how you will apply your academic learning in a contemporary workplace situation, integrating work and learning on two levels:

  • integration of previous and current learning in courses completed in your program of study to date; and,
  • integration of previous and current learning in the workplace as part of the Co-operative Education year.

Objectives/Learning Outcomes/Capability Development

Learning Outcomes

Every placement is different, however during your work experience in industry placement, it is expected that you will have opportunities to:

  • engage in activities leading to an understanding of
    • the business environment and culture,
    • the organisational and functional structure of the organisation, and
    • the core business of the organisation;
  • communicate with staff at a range of levels within the organisation, including, where appropriate, clients and professional colleagues;
  • develop knowledge and skills in applying workplace protocols ; and,
  • demonstrate an understanding of what leadership means in an organisation.

Overview of Learning Activities

To achieve the learning objectives, you are required to participate in various learning activities in the workplace. These may include the following:

  • completing workplace related tasks specified in your learning contract or in consultation with your employer;
  • using online materials to assist learning in the workplace and integration between learning and work;
  • accessing library and industry-based resources to obtain information; and,
  • consulting with your academic mentor, and your employer.

Overview of Learning Resources

As an enrolled student of RMIT University you will be provided with access via the internet to the RMIT Library databases and online facilities. If you require assistance with the RMIT library facilities the first person to contact is the Business Liaison Librarian for this school. Contact details for Business Liaison Librarians are located online on the RMIT library website .

Additional industry-based resources might be available to you depending on the nature of your placement.

Overview of Assessment

To achieve a pass in this course you will be required to complete your work placement for the term of the contract (with exceptions for problems raised with your workplace supervisor or academic mentor) and submit the requested documentation.

Note: No assignment or assessment results may be carried forward from any previous attempt at this course.