Course Title: Creating a Communication Business

Part A: Course Overview

Course Title: Creating a Communication Business

Credit Points: 12.00

Important Information:

In 2021 this course is titled: Managing a Communication Business

From Semester 1 2022 this course will be titled: Creating a Communication Business.

Please note that this course may have compulsory in-person attendance requirements for some teaching activities. 

To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption. 

Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: 

Please read the Student website for additional requirements of in-person attendance:

Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance.


Course Code




Learning Mode

Teaching Period(s)


Singapore Inst of Management


345H Media and Communication


Offsh1 18


City Campus


335H Applied Communication


Sem 1 2006,
Sem 1 2007,
Sem 1 2008,
Sem 1 2009


City Campus


345H Media and Communication


Sem 1 2010,
Sem 1 2015,
Sem 1 2016,
Sem 1 2017,
Sem 1 2018,
Sem 1 2019,
Sem 1 2020,
Sem 1 2021,
Sem 1 2022


RMIT University Vietnam


345H Media and Communication


Viet2 2010,
Viet3 2010,
Viet1 2011,
Viet2 2011,
Viet3 2011,
Viet1 2012,
Viet2 2012,
Viet3 2012,
Viet1 2013,
Viet2 2013,
Viet3 2013,
Viet1 2014,
Viet2 2014,
Viet3 2014,
Viet1 2015,
Viet2 2015,
Viet3 2015,
Viet2 2016,
Viet2 2017,
Viet1 2018,
Viet2 2018,
Viet3 2018

Course Coordinator: Jeff Naqvi

Course Coordinator Phone: +61 3 9925 2746

Course Coordinator Email:

Course Coordinator Availability: Please email the Course Coordinator

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

This course provides you with a theoretical and practical framework to create a communication business. This course prepares you to establish your own business by centering learning around you as an individual, and future business owner. In this course you will explore management from the point of the initial research and planning for a business, to legal, ethical and financial issues, and to marketing your business, winning work, and client relationship management.
Through this course, you will develop essential career management skills, which makes the connection from you as a creative professional, to a business owner with a brand.

Objectives/Learning Outcomes/Capability Development


Course Learning Outcomes
Upon successful completion of this course, you will be able to:
1. Identify and analyse your career drivers as a business owner, and how this informs your communication business, and its brand. 2. Identify and apply key financial, ethical and legal management principles for the running of your communication business. 3. Undertake and implement strategic planning in the development of your communication business. 4. Apply integrated marketing communication principles to establishing and maintaining your communication business.

Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as lectures, tutorials, seminars, project work, class discussion, individual and group activities. Delivery may be face to face, online or a mix of both.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.
A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.
There are services available to support your learning through the University Library. The Library provides guides on academic referencing and subject specialist help as well as a range of study support services. For further information, please visit the Library page on the RMIT University website and the myRMIT student portal.
The Library provides guides on academic referencing:

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes. Assessment are designed to encompass a range of skills and formats, creating an equitable opportunity for all students. 

Assessment Tasks
Assessment 1: Communication Business Proposal 25% (individual) Linked CLO's: 1, 2, 3, 4 Assessment 2: Communication Business Plan 35% (individual) Linked CLO's: 2,3 Assessment 3: Pitch Presentation 40% (group) Linked CLO's: 1,4

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions