Course Title: Change Communication

Part A: Course Overview

Course Title: Change Communication

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


335H Applied Communication


Sem 2 2006,
Sem 2 2007,
Sem 2 2008


City Campus


345H Media and Communication


Sem 2 2010,
Sem 2 2011,
Sem 2 2012,
Sem 1 2014,
Sem 1 2016,
Sem 1 2019,
Sem 1 2020,
Sem 2 2022

Course Coordinator: Dr Jenny Robinson

Course Coordinator Phone: +61399255049

Course Coordinator Email:

Course Coordinator Location: Building 9 Level 5

Course Coordinator Availability: By appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

In this course you will explore how changes in an organisation’s policies, structure and practices can be managed and communicated effectively.

The course focuses on the key principles of change; communication leadership within changing organisations; and strategies for supporting effective change. In this context, you will draw on global studies in communication management and organisational communication, including the influence and impact of connectivity with diverse audiences. You will also investigate current and emerging paradigms in change communication as it relates to communication management and stakeholders.

Objectives/Learning Outcomes/Capability Development

Upon successful completion of this course you will be able to:

  • Critically discuss the global, technological, ethical and social implications of change management and change communication.
  • Evaluate the requirements of a diverse range of stakeholders, in the context of rapid change.
  • Design and develop change management communication projects to meet the needs of stakeholders.
  • Predict trends and issues in change communication, including the impact of emerging technologies and connectivity on organisations.

In this course you will develop the following program learning outcomes:

  • Critically apply strategic communication theories and principles to complex problem solving in your professional practice.
  • Determine and apply the specialist knowledge and technical skills required to creatively solve problems, demonstrating expert judgment and ethical responsibility relating to your professional practice and discipline.
  • Critically analyse, synthesise and reflect on complex theories and recent developments, both local and international, to extend and challenge knowledge and practice in communication.

Overview of Learning Activities

You will be engaged in learning that involves a range of activities both face-to-face and online such as workshops, tutorials, group and class discussion, class activities and individual research.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Communication students. The Library has produced a subject guide that includes quality online and print resources for your studies

The Library provides guides on academic referencing: and subject specialist help via your Liaison Librarian.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include presentations, projects and may be done individually and in teams. 

Assessment Tasks 

Assessment Task 1: Written Paper, 40% CLO1, CLO3 

Assessment Task 2: Change Communication Strategy, Plan & Presentation, 35%, CLO1, CLO2, and CLO3 

Assessment Task 3: Seminar Presentation, 25% CLO2 and CLO3 


Feedback will be given on all assessment tasks. 

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more. 

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.