Course Title: Media Industries 2

Part A: Course Overview

Course Title: Media Industries 2

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


335H Applied Communication


Sem 2 2006,
Sem 2 2007,
Sem 2 2008,
Sem 2 2009


City Campus


345H Media and Communication


Sem 2 2010,
Sem 2 2011,
Sem 2 2012,
Sem 2 2013,
Sem 2 2014

Course Coordinator: Dr Shelley Brunt

Course Coordinator Phone: +61 3 99253789

Course Coordinator Email:

Course Coordinator Location: 36.4.14

Course Coordinator Availability: Contact via email

Pre-requisite Courses and Assumed Knowledge and Capabilities

You should have a basic knowledge of industry structures, professional roles and production techniques used in networked media, plus either the television or radio industries (successful completion of COMM-2249 TV2 or COMM-2252 Radio 2).

You should have a solid knowledge of applied research skills.  They should also have completed COMM-2320 Media Industries 1, which aims to contextualise your individual interests and skills within a broader, more in-depth understanding of contemporary mediascapes, including a survey of possible future directions for various media industries.

Note: it is a condition of enrolment at RMIT that you accept responsibility for ensuring that you have completed the prerequisites before enrolling in a course.

Course Description

Media Industries 2  is a final semester course in the Bachelor of Communication (Media) degree and is focused on investigating pathways in relation to your individual career objectives beyond the degree. These objectives can include a career in the mainstream media and related industries, postgraduate research and involvement in involvement in emerging media landscapes.

Media Industries 2 will focus on helping you to develop other skills and knowledge relevant to a career in the contemporary media industries and provide the opportunity to facilitate networking opportunities; how to survive as a freelancer; how to prepare and update a skills analysis, resume and portfolio; knowledge of key players in industry, how to promote yourself and your work.

Objectives/Learning Outcomes/Capability Development


In this course you will develop the following program capabilities associated with the B Comm (Media) degree program:

  • Reflect upon, direct and evaluate your own learning
  • Apply a body of theoretical and practical knowledge and specific skills in media and communication, particularly in your discipline in which to base your professional practice or future study
  • Communicate using diverse formats and strategies to audiences within and external to your discipline
  • Work with others in a range of roles and contexts, demonstrating cultural, environmental and social awareness and ethical and reflective practice


At the end of the Media Industries 2 course you will be able to;

  • Demonstrate the skills and knowledge relevant to embarking on career and/or pursue further study in the contemporary media industries
  • Confidently identify your own strengths and direct your own continued learning
  • Collaborate in a team environment
  • Investigate, analyse and articulate a sophisticated understanding of a specific career in the Media Industries
  • Plan, publicise & document events of relevance and interest to your community of peers related to networking in the media professions
  • Prepare and present a portfolio of work that showcases your creative literacy and technical capabilities across a range of media forms

Overview of Learning Activities

The weekly 3 hour workshop will offer a range of learning activities that include;

  • seminars
  • guest speakers
  • workshops
  • problem solving sessions

As a Year 3 / Semester 2 course, learning activities and content in Media Industries 2 will be primarily student-driven.

Your work attachment in the media industries further develops your knowledge and experience of the professional environments you may encounter in the future.

Overview of Learning Resources

Extensive use of resources from the School of Media & Communication Technical Store, radio edit suites, video edit suites and the computer labs are required. Security swipe card access is required to access these spaces. You will also need to procure signed bookings forms from your tutor prior booking the gear and are expected to adhere to the terms of conditions of use. An account on a student file server has been provided.

Student research in this course should include:

  • approaching individuals and organizations in the media industries,
  • accessing a wide range of industry resources, including online information resources and audio-visual materials that are available through the library.

The broader resources of the library and the AFI Research Collection will also be valuable for you during this course.

Library media guide:

Overview of Assessment

Assessment will be comprised of the tasks outlined below 

  • Career Portfolio (20%)
Individual career portfolio that at a minimum must contain a CV an online showreel/demo tape that demonstrates to potential employees your creative literacy and technical capabilities across a range of media forms.
  • Peer/Self Assessment (40%)

Building on research undertaken in Media Industries 1, you will organise a seminar series inviting key industry speakers to discuss a range of issues affecting the media. You will further developing your networking, negotiation and project management skills as well as your industry knowledge. Within teams you will be expected to research and invite appropriate speakers, publicise and market the event to the wider RMIT community & the public, plan and facilitate sessions, ask questions and document the proceedings.

  •  Personal Networking Report (40%)

    The presentation format and style of this report is to be individually negotiated with your tutor and must be intimately related to your career ambitions as articulated in your Career’s Portfolio. The report must contain evidence of a minimum of three interviews with professionals working in your chosen field of the Media Industries and should reflect the equivalent of a minimum 3,000 words.
  •  Work Attachment Report (Hurdle requirement)

In order to successfully pass Media Industries 2,  you need to have submitted your Work Attachment Report. This task will not be graded, however submission of the report is mandatory.