Course Title: Understanding Sports Media

Part A: Course Overview

Course Title: Understanding Sports Media

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


335H Applied Communication


Sem 2 2006,
Sem 2 2007,
Sem 2 2008,
Sem 2 2009


City Campus


345H Media and Communication


Sem 2 2010,
Sem 2 2011,
Sem 1 2019,
Sem 2 2020,
Sem 2 2021,
Sem 2 2022,
Sem 2 2023

Course Coordinator: Peter Lorentzen

Course Coordinator Phone: contact via email

Course Coordinator Email:

Course Coordinator Location: Building 9 Level 4

Course Coordinator Availability: By appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

In this course you will explore the relationship between sport and media in local and international contexts. You will examine social, political and cultural dimensions in the practice of sports media as well as reflect on your own relationship with media and sport. You will have the opportunity to use this knowledge to produce a simple media project on a local sport.

Objectives/Learning Outcomes/Capability Development

Students will develop an understanding of the importance of the media’s role and responsibility in modern sport and of the professional practices associated with sports journalism, marketing and PR.

On completion of this course you will be able to:

  1. Describe and analyse how sports are experienced by people through media in Australia and internationally.
  2. Discuss professional practices of sports media and the relationship between media and sport.
  3. Identify the influence of new technologies in transforming sports media.
  4. Analyse and discuss the relations between sports media and society

Overview of Learning Activities

You will be actively engaged in a range of learning activities which may include project work, lectures, tutorials, class discussion, individual and group activities.

Overview of Learning Resources

There is no set text for this course, however you will be expected to read, watch and listen to sports reports and programs in newspapers and on radio and television. RMIT will provide you with resources and tools for learning in this course through our online systems.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes. 

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment 



Task 1: Audience Report [Individual 30% Linked course learning outcomes: 1,3]

Task 2: Stakeholder Analysis [Individual 30% Linked course learning outcomes: 2, 3]

Task 3: Media Project [Group 40% Linked course learning outcomes: 2, 3, 4]