Course Title: Client Management
Part A: Course Overview
Course Title: Client Management
Credit Points: 12.00
Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
COMM2333 |
City Campus |
Undergraduate |
335H Applied Communication |
Face-to-Face |
Sem 2 2006, Sem 2 2007, Sem 2 2008, Sem 2 2009 |
COMM2333 |
City Campus |
Undergraduate |
345H Media and Communication |
Face-to-Face |
Sem 2 2010, Sem 2 2011, Sem 2 2012, Sem 2 2013, Sem 2 2014, Sem 1 2015, Sem 2 2015, Sem 1 2016, Sem 1 2017, Sem 1 2018, Sem 1 2019, Sem 1 2020, Sem 1 2021, Sem 1 2022, Sem 1 2023 |
COMM2366 |
Hong Kong Management Associatn |
Undergraduate |
335H Applied Communication |
Face-to-Face |
Offsh 1 09 |
COMM2384 |
RMIT University Vietnam |
Undergraduate |
345H Media and Communication |
Face-to-Face |
Viet1 2010, Viet2 2010, Viet3 2010, Viet1 2011, Viet2 2011, Viet3 2011, Viet1 2012, Viet2 2012, Viet3 2012, Viet1 2013, Viet2 2013, Viet3 2013, Viet1 2014, Viet2 2014, Viet3 2014, Viet1 2015, Viet2 2015, Viet3 2015, Viet2 2016, Viet1 2017, Viet2 2017, Viet3 2017, Viet1 2018, Viet2 2018, Viet3 2018, Viet1 2019, Viet2 2019, Viet3 2019, Viet1 2020, Viet2 2020, Viet3 2020, Viet2 2021, Viet3 2021, Viet1 2022, Viet2 2022, Viet3 2022, Viet1 2023 |
COMM2490 |
Singapore Inst of Management |
Undergraduate |
345H Media and Communication |
Face-to-Face |
Offsh1 18, Offsh1 19, Offsh1 20, Offsh1 21, Offsh1 22, Offsh1 23 |
COMM2554 |
Melbourne transfer to Vietnam |
Undergraduate |
345H Media and Communication |
Face-to-Face |
Sem 1 2015 |
COMM2767 |
RMIT Vietnam Hanoi Campus |
Undergraduate |
345H Media and Communication |
Face-to-Face |
Viet3 2019, Viet2 2020, Viet3 2020, Viet2 2021, Viet1 2022, Viet2 2022, Viet3 2022, Viet1 2023 |
Course Coordinator: Dr David Fouvy
Course Coordinator Phone: + 61 3 9925 2581
Course Coordinator Email: david.fouvy@rmit.edu.au
Course Coordinator Availability: by appointment
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
Course Description
In this course you will develop the knowledge and skills to manage professional relationships in advertising between agencies and their clients and within advertising agencies. You will investigate the advertising industry, advertising roles and alternative organisation structures within the context of commercial business practice. You will learn the basic principles of account management and how to develop an environment of trust, respect and partnership with clients.
In the advertising industry, leadership, teamwork and effective negotiation skills are essential to be able to manage the needs and expectations of multiple stakeholders. These areas will be explored within this course.
Objectives/Learning Outcomes/Capability Development
In this course you will develop the following program learning outcomes:
- Apply a body of theoretical and practical knowledge and specific skills in your discipline in which to base your professional practice or future study.
- Apply initiative and judgement in planning, problem solving and decision making in your professional practice or future study.
For students enrolled in the Bachelor of Communication - Professional Communication (BP222), you will develop the following program learning outcome:
- Critically analyse and apply a diverse and industry relevant body of knowledge and skills to the field of media and communications in a global context.
Upon successful completion of this course, you will be able to:
- Analyse and interpret the dynamics of professional advertising relationships within a business context.
- Critique and apply relevant advertising theory to leading and managing advertising agency clients.
- Examine global industry practice, and propose and evaluate alternative solutions to client management problems.
- Discuss and apply the skills and theory of negotiation in an advertising context.
Overview of Learning Activities
You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities.
Overview of Learning Resources
RMIT will provide you with resources and tools for learning in this course through our online systems.
A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.
The University Library has extensive resources for Advertising students. The Library has produced a subject guide that includes quality online and print resources for your studies: http://rmit.libguides.com/advertising
The Library provides guides on academic referencing: http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian.
Overview of Assessment
You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include essays, reports, reflective papers, creative projects and presentations, individually and in groups. Assessment will cover both theoretical and practical aspects of your learning.
Assessment Tasks: Melbourne and Singapore
Assessment Task 1: Case Study, 30%, CLO1, CLO2, CLO3
Assessment Task 2: Team Assignment, 40%, CLO1, CLO2, CLO3
Assessment Task 3: Assignment, 30%, CLO1, CLO2, CLO3, CLO4
Assessment Tasks: Vietnam
Assessment Task 1: Case Study, 35%, CLO1, CLO2, CLO3
Assessment Task 2: Team Assignment, 40%, CLO1, CLO2, CLO3
Assessment Task 3: Team Roleplay, 25%, CLO1, CLO2, CLO3
Feedback will be given on all assessment tasks.
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Equitable Learning Services if you would like to find out more.
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment