Course Title: Client Management
Part A: Course Overview
Course Title: Client Management
Credit Points: 12.00
Terms
Flexible Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
COMM2333 |
City Campus |
Undergraduate |
345H Media and Communication |
Face-to-Face |
UGRDFlex25 (B354) |
Course Coordinator: Bruno Schivinski
Course Coordinator Phone: +613 9925 5135
Course Coordinator Email: bruno.schivinski@rmit.edu.au
Course Coordinator Location: City Campus, Building 9, Level 4
Course Coordinator Availability: Email for an appointment
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
Course Description
In this course you will develop the knowledge and skills to manage professional relationships between communication practitioners, their clients and within organisations. You will investigate the communication industry, and client management roles within the context of global industry practice. You will examine the basic principles of account management and how to develop an environment of trust, respect and partnership with clients.
In the communication industry, leadership, teamwork and effective negotiation skills are essential to be able to manage the needs and expectations of multiple stakeholders. These areas will be explored within this course.
As part of the course, you will undertake learning activities and/or assessment to engage and connect you with industry relevant to your current studies.
Objectives/Learning Outcomes/Capability Development
Program Learning Outcomes
For students enrolled in the Bachelor of Professional Communication (BP354) you will develop the following program learning outcome:
- PLO2: Collaborate respectfully with diverse stakeholders, both locally and globally, to problem solve within and across a range of professional contexts.
- PLO3: Employ intellectual agility, knowledge, and skills to develop creative solutions for an unpredictable world and to adapt to professional and personal change.
For students enrolled in the Bachelor of Communication - Professional Communication (BP222, BP222SIM, BP222VN), you will develop the following program learning outcome:
- PLO1: Critically analyse and apply a diverse and industry relevant body of knowledge and skills to the field of media and communications in a global context.
Upon successful completion of this course, you will be able to:
1. Examine and analyse professional communication relationships within global industry practice.
2. Identify and apply relevant skills and theories to lead and manage clients.
3. Propose and evaluate alternative solutions to client management problems.
4. Discuss and apply the skills and theory of negotiation in industry contexts.
Overview of Learning Activities
You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities.
Overview of Learning Resources
RMIT will provide you with resources and tools for learning in this course through our online systems.
A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.
The University Library has extensive resources for Advertising students. The Library has produced a subject guide that includes quality online and print resources for your studies: http://rmit.libguides.com/advertising
The Library provides guides on academic referencing: http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian.
Overview of Assessment
You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include essays, reports, reflective papers, creative projects and presentations, individually and in groups. Assessment will cover both theoretical and practical aspects of your learning.
Assessment Tasks: Melbourne and Singapore
Assessment Task 1: Case Study, 30%, CLO1, CLO2, CLO3
Assessment Task 2: Team Assignment, 40%, CLO1, CLO2, CLO3
Assessment Task 3: Assignment, 30%, CLO1, CLO2, CLO3, CLO4
Assessment Tasks: Vietnam
Assessment Task 1: Case Study, 35%, CLO1, CLO2, CLO3
Assessment Task 2: Team Assignment, 40%, CLO1, CLO2, CLO3
Assessment Task 3: Team Roleplay, 25%, CLO1, CLO2, CLO3
Feedback will be given on all assessment tasks.
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Equitable Learning Services if you would like to find out more.
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment