Course Title: Client Management

Part A: Course Overview

Course Title: Client Management

Credit Points: 12.00

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

COMM2333

City Campus

Undergraduate

335H Applied Communication

Face-to-Face

 Sem 2 2006,
Sem 2 2007,
Sem 2 2008,
Sem 2 2009

COMM2333

City Campus

Undergraduate

345H Media and Communication

Face-to-Face

 Sem 2 2010,
Sem 2 2011,
Sem 2 2012,
Sem 2 2013,
Sem 2 2014,
Sem 1 2015,
Sem 2 2015,
Sem 1 2016,
Sem 1 2017,
Sem 1 2018,
Sem 1 2019,
Sem 1 2020,
Sem 1 2021,
Sem 1 2022,
Sem 1 2023,
Sem 1 2024

COMM2366

Hong Kong Management Associatn

Undergraduate

335H Applied Communication

Face-to-Face

 Offsh 1 09

COMM2384

RMIT University Vietnam

Undergraduate

345H Media and Communication

Face-to-Face

 Viet1 2010,
Viet2 2010,
Viet3 2010,
Viet1 2011,
Viet2 2011,
Viet3 2011,
Viet1 2012,
Viet2 2012,
Viet3 2012,
Viet1 2013,
Viet2 2013,
Viet3 2013,
Viet1 2014,
Viet2 2014,
Viet3 2014,
Viet1 2015,
Viet2 2015,
Viet3 2015,
Viet2 2016,
Viet1 2017,
Viet2 2017,
Viet3 2017,
Viet1 2018,
Viet2 2018,
Viet3 2018,
Viet1 2019,
Viet2 2019,
Viet3 2019,
Viet1 2020,
Viet2 2020,
Viet3 2020,
Viet2 2021,
Viet3 2021,
Viet1 2022,
Viet2 2022,
Viet3 2022,
Viet1 2023,
Viet2 2023,
Viet3 2023,
Viet1 2024,
Viet2 2024,
Viet3 2024

COMM2490

Singapore Inst of Management

Undergraduate

345H Media and Communication

Face-to-Face

 Offsh1 18,
Offsh1 19,
Offsh1 20,
Offsh1 21,
Offsh1 22,
Offsh1 23,
Offsh1 24

COMM2554

Melbourne transfer to Vietnam

Undergraduate

345H Media and Communication

Face-to-Face

 Sem 1 2015

COMM2767

RMIT Vietnam Hanoi Campus

Undergraduate

345H Media and Communication

Face-to-Face

 Viet3 2019,
Viet2 2020,
Viet3 2020,
Viet2 2021,
Viet1 2022,
Viet2 2022,
Viet3 2022,
Viet1 2023,
Viet2 2023,
Viet3 2023,
Viet1 2024,
Viet2 2024,
Viet3 2024

Course Coordinator: John Dingeldei

Course Coordinator Phone: +613 9925 7870

Course Coordinator Email: john.dingeldei@rmit.edu.au

Course Coordinator Location: City Campus, Building 9, Level 4

Course Coordinator Availability: by appointment


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

In this course you will develop the knowledge and skills to manage professional relationships between agencies and their clients and within agencies. You will investigate the communication industry, and account management roles within the context of commercial practice. You will examine the basic principles of account management and how to develop an environment of trust, respect and partnership with clients.  

  

In the communication industry, leadership, teamwork and effective negotiation skills are essential to be able to manage the needs and expectations of multiple stakeholders. These areas will be explored within this course. 

 

As part of the course, you will undertake learning activities and/or assessment to engage and connect you with industry relevant to your current studies.


Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes 

For students enrolled in the Bachelor of Professional Communication (BP354) you will develop the following program learning outcome:   

  • PLO2: Collaborate respectfully with diverse stakeholders, both locally and globally, to problem solve within and across a range of professional contexts.    
  • PLO3: Employ intellectual agility, knowledge, and skills to develop creative solutions for an unpredictable world and to adapt to professional and personal change.    

 

For students enrolled in the Bachelor of Communication - Professional Communication (BP222, BP222SIM, BP222VN), you will develop the following program learning outcome:  

  • PLO1: Critically analyse and apply a diverse and industry relevant body of knowledge and skills to the field of media and communications in a global context. 


Upon successful completion of this course, you will be able to:

  1. Analyse and interpret the dynamics of professional advertising relationships within a business context.
  2. Critique and apply relevant theory to leading and managing clients.
  3. Examine global industry practice, and propose and evaluate alternative solutions to client management problems.
  4. Discuss and apply the skills and theory of negotiation in an commercial context.


Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities.


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Advertising students. The Library has produced a subject guide that includes quality online and print resources for your studies: http://rmit.libguides.com/advertising

The Library provides guides on academic referencing: http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian.


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include essays, reports, reflective papers, creative projects and presentations, individually and in groups. Assessment will cover both theoretical and practical aspects of your learning.

Assessment Tasks: Melbourne and Singapore

Assessment Task 1: Case Study, 30%, CLO1, CLO2, CLO3

Assessment Task 2: Team Assignment, 40%, CLO1, CLO2, CLO3

Assessment Task 3: Assignment, 30%, CLO1, CLO2, CLO3, CLO4

 

Assessment Tasks: Vietnam

Assessment Task 1: Case Study, 35%, CLO1, CLO2, CLO3

Assessment Task 2: Team Assignment, 40%, CLO1, CLO2, CLO3

Assessment Task 3: Team Roleplay, 25%, CLO1, CLO2, CLO3

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment