Course Title: Creating Business Strategies

Part A: Course Overview

Course Title: Creating Business Strategies

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


660H Graduate School of Business and Law


Sem 1 2007,
Sem 2 2007,
Sem 1 2008,
Sem 2 2008,
Sem 1 2009,
Sem 2 2009,
Sem 1 2010,
Sem 2 2010,
Sem 1 2011,
Sem 2 2011,
Sem 1 2012,
Sem 2 2012,
Sem 1 2013,
Sem 2 2013,
Sem 1 2014,
Sem 2 2014,
Sem 2 2015,
Sem 2 2017,
Sem 2 2018,
Sem 2 2019


RMIT University Vietnam


660H Graduate School of Business and Law


Viet1 2007,
Viet2 2007,
Viet3 2007,
Viet1 2008,
Viet2 2008,
Viet3 2008,
Viet1 2010,
Viet3 2010,
Viet1 2011,
Viet1 2012,
Viet2 2012,
Viet3 2014,
Viet3 2016,
Viet3 2017,
Viet2 2018,
Viet1 2019,
Viet3 2019


Malaysia Institute of Managemt


660H Graduate School of Business and Law


Offsh 1 10,
Offsh1 11


RMIT Vietnam Hanoi Campus


660H Graduate School of Business and Law


Viet1 2008,
Viet2 2009,
Viet2 2019


Open Learning Australia

Non Award

660H Graduate School of Business and Law

Distance / Correspondence


Course Coordinator: Dr Tim O'Shannassy

Course Coordinator Phone: 61 3 9925 50111

Course Coordinator Email:

Course Coordinator Location: Graduate School of Business and Law, Cnr Victoria and Russell Sts, Melbourne, Victoria, 3000

Pre-requisite Courses and Assumed Knowledge and Capabilities

Required Prior Study
050937 -
Design Thinking for Business (Executive) (BUSM4519/BUSM4520 or equivalent course code)

Course Description

In this course you will gain an international strategic perspective on issues that concern the organisation. The course integrates concepts from other MBA Executive courses that cover specific areas of operating a business such as marketing, finance, accounting, human resource management and operations management, and uses these insights to provide you with a framework to design solutions to complex business problems and opportunities. The course covers the evolution of the field of strategy and the need to balance strategy process, content and context.
Drawing on your professional experience you will explore the importance of business ethics including a well-developed ethics of governance regime to help achieve strategic organisational goals in an international business setting.

Objectives/Learning Outcomes/Capability Development


On the successful completion of this course you will be able to:

  1. Apply strategic management knowledge to create an effective strategy for a business in an industry setting.
  2. Use design thinking to develop and prioritise solutions to strategy problems and opportunities for a business.
  3. Critically engage with and resolve ethical challenges of strategy design.
  4. Interpret the international business environment to inform strategy design for sustainable, competitive advantage of an organization.

Overview of Learning Activities

In this course a variety of teaching approaches will be used including the use of case studies, small group work and critical discussion. You will also develop your presentation skills to articulate and discuss strategic issues in business.

In this course you will be encouraged to be an active learner. Your learning will be supported through various in-class and online activities comprising individual and group work. These may include quizzes; assignments; prescribed readings; sourcing, researching and analysing specific information; solving problems; conducting presentations; producing written work and collaborating with peers on set tasks or projects.

Overview of Learning Resources

myRMIT studies/Canvas will provide you with a range of learning resources, which include a detailed reading guide, recommended texts and materials, and information of a practical nature concerning the authentic assessment tasks. It features access to the course documents, details of assessment, interactive discussion boards, and access to RMIT’s e-databases. Harvard Business School Publishing case studies are used in this course.

Resources are also available online through RMIT Library databases and other facilities. If you require assistance with the RMIT library facilities contact the Business Liaison Librarian for your school. Contact details for Business Liaison Librarians are located online on the RMIT Library website.

Additional resources and/or sources to assist your learning will be identified by your course coordinator will be made available to you as required during the teaching period.

Overview of Assessment

The assessment tasks, their weighting and the course learning outcomes to which they are aligned are as follows:

Assessment Task 1: 40%
Linked CLOs: 1, 2, 3, 4

Assessment Task 2: 10%
Linked CLOs: 1, 2, 3, 4

Final Examination: 50%
Linked CLOs: 1, 2, 3, 4

Feedback will be provided throughout the semester in class and/or in online forums through individual and group feedback on practical exercises and by individual consultation.