Course Title: Fashion Retail Management Strategies

Part A: Course Overview

Course Title: Fashion Retail Management Strategies

Credit Points: 12

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG1291

Brunswick Campus

Postgraduate

350H Fashion & Textiles

Face-to-Face

Sem 1 2015,
Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 1 2017,
Sem 2 2017,
Sem 1 2018,
Sem 2 2018,
Sem 1 2019,
Sem 2 2019,
Sem 1 2020,
Sem 2 2020

Course Coordinator: Dr. Carol Tan

Course Coordinator Phone: +61 3 9925 1302

Course Coordinator Email: caroline.tan@rmit.edu.au

Course Coordinator Location: Brunswick

Course Coordinator Availability: by appointment


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

This course will cover the key areas of retailing, marketing (including the external environments), brand management, merchandising, communication with the innovations which underpin them, and their impact on fashion trade practices. These practices are analysed in the local and international contexts. Situational, physical and virtual business strategies/models are researched then used to effectively plan retailing strategies to increase organisational market share and meet fiscal objectives.

Fashion retailing sits centre to the monopolistic marketing environment and meets with ongoing competitive forces. These forces will be researched and examined in relation to the challenges met by current fashion brands and conglomerates within the Australian and global retail markets.

Strategic decision making forms your synthesised approach in meeting the challenges associated with patterns of trade and as they impact on micro and macro environments.


Objectives/Learning Outcomes/Capability Development

Not applicable for option courses


 


Upon successful completion of the course you will be able to:

CLO1: Analyse, plan and develop contemporary retail and brand management strategies for a fashion enterprise’s operational objectives and competitive advantage.

CLO2: Apply brand management tactics including the merchandise assortment plan as a means to increase local and international market share.

CLO3: Investigate the impact of the external marketing environment and emergent global issues on the fashion industry and enterprise

CLO4: Determine current industrial practices for specialist and non- specialist audiences.

CLO5: Develop strategies to foster multi-tiered, situational, diffusion and differentiated retailing.


Overview of Learning Activities

This course consists of lectures and tutorials.

Lectures introduce key concepts and theories, and the tutorials will provide the opportunity to be engaged in interactive class activities, group discussions with presentations.

Resources and online materials will be included to facilitate learning.

There will be the opportunity for interactive engagement with Fashion Industry specialists and your learning will also be derived from your own industry research. Current reading and research will enable the effective completion of set tasks.


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

RMIT Library provides extensive resources for fashion and textiles students. 

Search the library and consult the Fashion and Textiles Subject Guides for more information. 

The library also provides guides on academic referencing and assistance is available via phone, chat and email.


Overview of Assessment

You will be assessed on how well you meet the course learning outcomes and on your development against the program learning outcomes. 

Assessment tasks are directly aligned with each Course Learning Outcome. They are as follows:

Assessment 1: External Marketing Environments Report (20%) (CLOs: 3,4)

Assessment 2: Market Research Report (30%) (CLOs: 4)

Assessment 3: Growth Strategies Report and Presentation (50%) (CLOs: 1,2,4,5)

Feedback will be given on all assessment tasks.

If you have a long-term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.