Course Title: Fashion Retail Management Strategies

Part A: Course Overview

Course Title: Fashion Retail Management Strategies

Credit Points: 12


Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


350H Fashion & Textiles


Sem 1 2015,
Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 1 2017,
Sem 2 2017,
Sem 1 2018,
Sem 2 2018,
Sem 1 2019,
Sem 2 2019

Course Coordinator: Dr. Carol Tan

Course Coordinator Phone: +61 3 9925 1302

Course Coordinator Email:

Course Coordinator Location: Brunswick

Course Coordinator Availability: by appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

This course will cover the key areas of retailing, marketing (including the external environments), brand management, merchandising, communication with the innovations which underpin them, and their impact on fashion trade practices. These practices are analysed in the local and international contexts. Situational, physical and virtual business strategies/models are researched then used to effectively plan retailing strategies to increase organisational market share and meet fiscal objectives.

Fashion retailing sits centre to the monopolistic marketing environment and meets with ongoing competitive forces. These forces will be researched and examined in relation to the challenges met by current fashion brands and conglomerates within the Australian and global retail markets.

Strategic decision making forms your synthesised approach in meeting the challenges associated with patterns of trade and as they impact on micro and macro environments.

Objectives/Learning Outcomes/Capability Development

Upon successful completion of the course you will be able to:

1. Analyse, plan and develop contemporary retail and brand management strategies for a fashion enterprise’s operational objectives and competitive advantage.

2. Apply brand management tactics including the merchandise assortment plan as a means to increase local and international market share.

3. Investigate the impact of the external marketing environment and emergent global issues on the fashion industry and enterprise

4. Determine current industrial practices for specialist and non- specialist audiences.

5. Develop strategies to foster multi-tiered, situational, diffusion and differentiated retailing.


In this course, you will develop the following program learning outcomes:

- Research and creatively solve problems, demonstrating expert judgment and ethical responsibility relating to your professional practice in fashion entrepreneurship.

- Critically analyse, synthesise and reflect on complex theories and recent developments, both local and international, at a micro and macro level, to extend and challenge knowledge and practice in fashion entrepreneurship.

- Professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences while working with cultural differences in an appropriate manner.

- Provide strategic leadership to effectively plan and manage the implementation of new directions and strategies within your professional field and environment, as well as effectively collaborate with others.

- Investigate emergent global entrepreneurial issues and strategically respond to their impact in the fashion and textiles industry.

Overview of Learning Activities

This course consists of lectures and tutorials.

Lectures introduce key concepts and theories, and the tutorials will provide the opportunity to be engaged in interactive class activities, group discussions with presentations.

Resources and online materials will be included to facilitate learning.

There will be the opportunity for interactive engagement with Fashion Industry specialists and your learning will also be derived from your own industry research. Current reading and research will enable the effective completion of set tasks.

Overview of Learning Resources


RMIT will provide you with resources and tools for learning in this course through our online systems.


A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Fashion and Textiles students. The Library has produced a number of subject guides that includes quality online and print resources for your studies Fashion and Textiles Library Guides.

The Library provides guides on academic referencing and subject specialist help via your Liaison Librarians.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes as demonstrated in a range of assessment tasks.

Assessment will cover both theoretical and practical aspects of your learning.  Formative and summative feedback will be given on all assessment tasks progressively throughout the semester.

Tasks may include: projects, journals, reports and presentations.

Your course assessment conforms to RMIT assessment principles, regulations, policies and procedures which are described and referenced under ’Assessment’ at:

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program director or Disability Liaison Unit if you would like to find out more information.