Course Title: Fashion Entrepreneurship

Part A: Course Overview

Course Title: Fashion Entrepreneurship

Credit Points: 12


Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


350H Fashion & Textiles


Sem 1 2010,
Sem 2 2010,
Sem 2 2011,
Sem 1 2012,
Sem 1 2013,
Sem 2 2013,
Sem 1 2014,
Sem 2 2014,
Sem 1 2015,
Sem 2 2015,
Sem 2 2016,
Sem 1 2017,
Sem 2 2017,
Sem 1 2018,
Sem 2 2018,
Sem 1 2019,
Sem 2 2019,
Sem 1 2020,
Sem 2 2020

Course Coordinator: Dr. Carol Tan

Course Coordinator Phone: +613 9925 1302

Course Coordinator Email:

Course Coordinator Location: Brunswick

Course Coordinator Availability: by appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

This foundational entrepreneurship course helps you develop an entrepreneurial mindset to evaluate opportunities for new business in the fashion industry. You will explore ways to investigate the viability of these opportunities by undertaking an industry analysis, understanding key competitive factors that drive the creation of new fashion ventures, while taking into consideration new business models and customer value. You will also network with entrepreneurs across a range of different industries to develop your potential capacity as a fashion entrepreneur.

Objectives/Learning Outcomes/Capability Development

 In this course you will develop the following program learning outcomes:

PLO1: Identify entrepreneurial opportunities and recognise constraints for fashion and textile business development.

PLO2: Apply business skills and knowledge acquired to effectively develop a fashion venture.

PLO3: Analyse and reflect on theories and recent developments, existing knowledge and practice in fashion entrepreneurship, within local and international contexts.

PLO4: Communicate propositions and outcomes to fashion industry stakeholders, recognising cultural inclusion.

 Upon successful completion of the course you will be able to:

CL1: Critically analyze the changing nature fashion entrepreneurship

CL2: Apply principles of entrepreneurship, new venture creation and business development to make decisions in the fashion industry

CL3: Determine the viability of a new fashion business by constructing a feasibility analysis

CL4: Provide strategic leadership and work in teams to achieve identified goals

CL5: Effectively network and communicate with the fashion business community and industry stakeholders to attain valuable outcomes

CL6: Assess your potential career in fashion entrepreneurship

Overview of Learning Activities

This course consists of lectures and tutorials.

Lectures will introduce key concepts and theories and tutorials will provide the opportunity to be engaged in interactive class activities, group discussions and class presentations.

You will have the opportunity for ‘hands on’ engagement with guest speakers within the fashion industry. Your learning will also be derived from your own industry research, which will include contact with external organizations.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

RMIT Library provides extensive resources for fashion and textiles students. 

Search the library and consult the Fashion and Textiles Subject Guides for more information. 

The library also provides guides on academic referencing and assistance is available via phone, chat and email.

Overview of Assessment

You will be assessed on how well you meet the course learning outcomes and on your development against the program learning outcomes. 

Assessment tasks are directly aligned with each Course Learning Outcome. They are as follows:

Assessment 1: presentation and participation (30%) (CLOs:1)

Assessment 2: Entrepreneur Interview (25%) (CLOs: 5,6) 

Assessment 3: Feasibility analysis (45%) (CLOs: 2,3,4)

Feedback will be given on all assessment tasks.

If you have a long-term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.