Course Title: Creating Digital Content

Part A: Course Overview

Course Title: Creating Digital Content

Credit Points: 12.00

Important Information:

Please note that this course may have compulsory in-person attendance requirements for some teaching activities. 

To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption. 

Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT:

Please read the Student website for additional requirements of in-person attendance: 

Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance.


Course Code




Learning Mode

Teaching Period(s)


City Campus


345T Media and Communication


Sem 1 2013,
Sem 1 2014,
Sem 1 2015,
Sem 1 2017,
Sem 1 2018,
Sem 1 2019


City Campus


375T Vocational Design and Social Context


Sem 1 2020


City Campus


515T Creative Industries


Sem 1 2022

Course Coordinator: Dzintra Boyd and Sarah Vincent

Course Coordinator Phone: +61399254269 (Dzintra)

Course Coordinator Email:

Pre-requisite Courses and Assumed Knowledge and Capabilities



Required Prior Study

Successful completion of COMM2450 Working with Text and Image


Alternatively you may be able to demonstrate the required skills and knowledge before you start this course. Contact your course coordinator if you think you may be eligible for recognition of prior learning.

Course Description

This course introduces you to the conventions and principles of creating, writing and adapting content for the digital world. You will explore many forms of digital publication, including social media and apps, website development and podcasting. By examining how users of digital content behave, you will discover solutions for issues such as readability, accessibility, interactivity and functionality. 

Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes

In this course you will develop the following program learning outcomes:

  • identify and employ writing and editing techniques; principles and practice of communication and writing for different audiences; emerging digital media and trends and developments in the publishing industry
  • apply and creatively adapt theoretical and technical knowledge and skills to reflect the needs and expectations of varied readerships and markets
  • demonstrate analytical skills and creative solutions to respond to problems in a range of diverse writing, editing and publishing contexts.

Course Learning Outcomes

Upon successful completion of this course you will be able to:

  • compare and contrast requirements of writing in print and digital media environments, and adapt material accordingly
  • write, edit and publish content across a range of digital forms
  • identify and target digital markets for your writing
  • structure and write web content with consideration for readability, accessibility, and search-engine optimisation
  • critique and use social media for marketing, community-building and creative purposes.

Overview of Learning Activities

The learning activities included in this course are:

  • studios, where you will learn through practice, exploration and reflection
  • lectures, which provide the framework for exploring different kinds of digital content
  • class exercises and activities designed to clarify course content and practise relevant skills
  • individual project work during which you will develop the practical skills necessary to write effective digital content for a range of audiences
  • writing workshops to assist development of writing techniques with feedback from peers and teacher
  • independent research and study, working through the course requirements as presented in classes, online and through learning materials.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Professional Writing and Editing students. The Library has produced a subject guide that includes quality online and print resources for your studies

The Library provides guides on academic referencing: and subject specialist help via your Liaison Librarian.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.

Assessment Tasks

Assessment Task 1: Major project proposal (15%)

You will develop a detailed proposal for your major project.

Aligned Course Learning Outcomes: 1, 3

Assessment Task 2: Digital folio (35%)

You will create two 600-word blog posts in different genres.

Aligned Course Learning Outcomes: 1–4 

Assessment Task 3: Major project (50%)

You will develop a digital content project (for example, a website, an e-publication or a podcast) and write a 200-word summary and 800-word project evaluation. 

Aligned Course Learning Outcomes: 2–5