Course Title: Luxury Fashion Business Management

Part A: Course Overview

Course Title: Luxury Fashion Business Management

Credit Points: 12

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

BUSM4184

Brunswick Campus

Postgraduate

350H Fashion & Textiles

Face-to-Face

Sem 1 2017,
Sem 1 2018,
Sem 2 2019,
Sem 1 2020,
Sem 2 2020

Course Coordinator: Dr. Carol Tan

Course Coordinator Phone: +613 9925 1302

Course Coordinator Email: caroline.tan@rmit.edu.au

Course Coordinator Location: 511.02.006

Course Coordinator Availability: By appointment


Pre-requisite Courses and Assumed Knowledge and Capabilities

Assumed knowledge:
Marketing, marketing management and implementation.
 


Course Description

The luxury segment of the fashion industry is currently providing significant challenges for today’s luxury brand marketer. Escalating raw material costs, economic meltdowns, and political instability play havoc in this global luxury fashion business. Coupled with the changing nature of the global luxury fashion client and the challenges that the internet has brought to the fashion luxury industry, new strategies are required to meet the demands of this fast paced industry.

Your learning in this course will focus on aspects of luxury fashion business marketing, to enable you to meet these challenges head on.

In this course you will explore topics such as: the importance of heritage to luxury branding, the changing nature of the global luxury consumer, the pros and cons of licensing, the importance of the couture line and celebrity endorsements, the luxury environment, luxury brand strategies and brand extension strategies, online strategies, the importance of new emerging markets such as China, counterfeiting and what the future may hold for luxury fashion brands.
 


Objectives/Learning Outcomes/Capability Development

On successful completion of the course you will be able to:

CLO1: Critically analyse, synthesise and reflect on complex theories and recent developments which relate to global luxury fashion.

CLO2: Research and creatively solve problems, demonstrate expert judgement and ethical responsibility relating to the luxury fashion business.

CLO3: Investigate emergent global entrepreneurial issues in luxury fashion areas and strategically respond to their impact.

CLO4: Professionally communicate propositions, processes and outcomes of your investigation and analysis of the luxury brand industry and market. 



Overview of Learning Activities

The course consists of a series of lectures, tutorials, and excursions.

In tutorials you will be engaged in interactive class activities, group discussions and class presentations.

Guest lecturers and excursions are integrated into the course where possible.
 


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

RMIT Library provides extensive resources for fashion and textiles students. 

Search the library and consult the Fashion and Textiles Subject Guides for more information. 

The library also provides guides on academic referencing and assistance is available via phone, chat and email.

 

 


Overview of Assessment

You will be assessed on how well you meet the course learning outcomes and on your development against the program learning outcomes. 

Assessment tasks are directly aligned with each Course Learning Outcome. They are as follows:

Assessment 1: Luxury Brand Presentation (25%) (CLOs: 1, 4)

Assessment 2: External Environment Impacts (30%) (CLOs: 2, 3)

Assessment 3: Luxury Paper (45%) (CLOs: 1, 3, 4)

Feedback will be given on all assessment tasks.

If you have a long-term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.