Course Title: Luxury Fashion Business Management
Part A: Course Overview
Course Title: Luxury Fashion Business Management
Credit Points: 12.00
Please note that this course may have compulsory in-person attendance requirements for some teaching activities.
To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption.
Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209.
Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus.
Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance.
350H Fashion & Textiles
Sem 1 2017,
Sem 1 2018,
Sem 2 2019,
Sem 1 2020,
Sem 2 2020,
Sem 1 2021,
Sem 2 2021,
Sem 1 2022
Course Coordinator: Dr. Carol Tan
Course Coordinator Phone: +613 9925 1302
Course Coordinator Email: firstname.lastname@example.org
Course Coordinator Location: 511.02.006
Course Coordinator Availability: By appointment
Pre-requisite Courses and Assumed Knowledge and Capabilities
Marketing, marketing management and implementation.
The luxury segment of the fashion industry is currently providing significant challenges for today’s luxury brand marketer. Escalating raw material costs, economic meltdowns, and political instability play havoc in this global luxury fashion business. Coupled with the changing nature of the global luxury fashion client and the challenges that the internet has brought to the fashion luxury industry, new strategies are required to meet the demands of this fast paced industry.
Your learning in this course will focus on aspects of luxury fashion business marketing, to enable you to meet these challenges head on.
In this course you will explore topics such as: the importance of heritage to luxury branding, the changing nature of the global luxury consumer, the pros and cons of licensing, the importance of the couture line and celebrity endorsements, the luxury environment, luxury brand strategies and brand extension strategies, online strategies, the importance of new emerging markets such as China, counterfeiting and what the future may hold for luxury fashion brands.
Objectives/Learning Outcomes/Capability Development
As this is an option course, only Course Learning Outcomes will apply.
Course Learning Outcomes
On successful completion of the course you will be able to:
CLO1: Critically analyse, synthesise and reflect on complex theories and recent developments which relate to global luxury fashion.
CLO2: Research and creatively solve problems, demonstrate expert judgement and ethical responsibility relating to the luxury fashion business.
CLO3: Investigate emergent global entrepreneurial issues in luxury fashion areas and strategically respond to their impact.
CLO4: Professionally communicate propositions, processes and outcomes of your investigation and analysis of the luxury brand industry and market.
Overview of Learning Activities
Your learning will be facilitated via a range of in-class and online activities that will require both individual and collaborative engagement. Class activities promote your ability to enquire, investigate, analyse and solve fashion entrepreneurship problems.
Overview of Learning Resources
RMIT will provide you with resources and tools for learning in this course through our online systems.
RMIT Library provides extensive resources for fashion and textiles students.
Search the library and consult the Fashion and Textiles Subject Guides for more information.
The library also provides guides on academic referencing and assistance is available via phone, chat and email.
Overview of Assessment
You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.
Continuous course assessment will consist of three summative assessments. The details of assessments will be given to you at the start of the course. Information about performance standards required for each assessment task are detailed in the assignment area of Canvas.
Assessment Task 1: Luxury Brand Presentation (Group) (20%), CLOs: 1 & 4
Assessment Task 2: External Environment Impacts Essay (Individual) (35)%, CLOs: 2 & 3
Assessment Task 3: Luxury Paper (Group) (45%), CLOs: 1, 3 & 4
Feedback will be given on all assessment tasks.
If you have a long-term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.