Course Title: Marketing Principles (Diploma/Associate Degree)

Part A: Course Overview

Course Title: Marketing Principles (Diploma/Associate Degree)

Credit Points: 12.00

Important Information:

Please note that this course may have compulsory in-person attendance requirements for some teaching activities.  

To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption.  

Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT:  

Please read the Student website for additional requirements of in-person attendance:  


Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance.


Course Code




Learning Mode

Teaching Period(s)


City Campus


525T Business & Enterprise


Sem 1 2022,
Sem 2 2022,
Sem 2 2023


City Campus


650T Vocational Business Education


Sem 1 2012,
Sem 2 2012,
Sem 1 2013,
Sem 2 2013,
Sem 1 2014,
Sem 2 2014,
Sem 1 2015,
Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 1 2018,
Sem 2 2018,
Sem 1 2019,
Sem 1 2020,
Sem 2 2020,
Sem 1 2021

Course Coordinator: Laura Di Pietro

Course Coordinator Phone: +613 99255890

Course Coordinator Email:

Course Coordinator Location: City campus

Course Coordinator Availability: By email or by Appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

Marketing Principles is an introductory course and provides an overview of the marketing process, its underpinning concepts, and the practical tools used by marketers to implement marketing strategies and campaigns.
Through classes, workshops and assessment tasks you will explore the theory and practice of marketing through real world applications. You will also review the importance of marketing to future business viability and how each person in an organisation can make a contribution to the marketing process.

Marketing Principles offers insights into the field of marketing, putting into context the role of marketing in an organisation, and how you may interface with marketing in your role. This course may include a Work Integrated Learning (WIL) experience in which your knowledge and skills will be applied and assessed in a real or simulated workplace context and where feedback from industry and/or community is integral to your experience.

Objectives/Learning Outcomes/Capability Development


On successful completion of this course you will be able to:

  1. Examine the underlying philosophy of the marketing concept, its role as a business function and its relationship with other business functions.
  2. Identify and analyse the impact of key trends in the external and internal environments on marketing-related activities of organisations.
  3. Analyse the marketing process and determine how various elements of the marketing mix work together to put the right product in the right place in a professional context.
  4. Develop effective marketing strategies to achieve organisational objectives.

Overview of Learning Activities

Marketing Principles is designed to offer you insights into both the theoretical and practical applications of marketing.

In this course you will be encouraged to be an active learner. Your learning will be supported through various in-class and online activities comprising individual and group work. These may include quizzes; assignments; prescribed readings; sourcing, researching and analysing specific information; solving problems; conducting presentations; producing written work and collaborating with peers on set tasks or projects.

Classes will introduce you to the key concepts and issues within each topic area, by explaining the concept, providing a theoretical context and most importantly, through the use of examples, showing the application of the concept to real industry experience.

Workshops may be offered to provide clarification and guidance on completing the various assessment tasks and addressing questions related to the topic of the week. You are encouraged to share opinions and examples via class discussion.

Overview of Learning Resources

Various learning resources are available online through MyRMIT Studies\Canvas. The lecture notes and workshop notes are posted on Canvas.

Resources are also available online through RMIT Library databases and other facilities. Visit the RMIT library website for further details. Assistance is available online via our chat and email services, face to face at our campus libraries or via the telephone on (03) 9925 2020.

Additional resources and/or sources to assist your learning will be identified by your course coordinator and will be made available to you as required during the teaching period. 

Overview of Assessment

The assessment tasks, their weighting and the course learning outcomes to which they are aligned are as follows:

Assessment Task 1: 25%
Linked CLOs: 1, 2, 3

Assessment Task 2: 30%
Linked CLOs: 2, 3, 4

Assessment Task 3: 45%
Linked CLOs: 1, 2, 3

Feedback will be provided throughout the semester in class and/or in online forums through individual and group feedback on practical exercises and by individual consultation.