Course Title: Typographic Language

Part A: Course Overview

Course Title: Typographic Language

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


320T Architecture & Urban Design


Sem 2 2013,
Sem 1 2014,
Sem 1 2015,
Sem 1 2017,
Sem 1 2018,
Sem 1 2019


Brunswick Campus


375T Vocational Design and Social Context


Sem 1 2020,
Sem 2 2020,
Sem 1 2021


Brunswick Campus


515T Creative Industries


Sem 1 2022,
Sem 2 2022,
Sem 1 2023,
Sem 2 2023,
Sem 1 2024

Course Coordinator: Ruth Wellington

Course Coordinator Phone: +61 3 9925 9988

Course Coordinator Email:

Course Coordinator Location: B515.2.3

Course Coordinator Availability: By appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

In this course you will explore and analyse the language of typography. The historical and cultural directions of typography including influential typographers will be examined. Your critical and creative skills in the application of type as image and the communication potential of type as text will be developed. Analysing the structure and application of different fonts will introduce you to the conventions of type management.

Objectives/Learning Outcomes/Capability Development

In this course you will develop the following program outcomes:

1. Identify and employ a range of graphic and communication techniques in order to design, refine and produce artwork using well developed digital production skills for multiple contexts.

2. Demonstrate innovation and critical thinking when applying technical and creative skills to address artistic and industry problems.

6. Reference historical and contemporary design theory and culture in order to develop and adapt knowledge and skills to a range of graphic design outcomes.

Upon successful completion of this course, you will be able to:

1. Recognize the function and application of typography including different typographic styles

2. Consider key directions in the historical and cultural use of typography

3. Identify and compose type to produce typography in response to a brief

4. Describe typographical technical and quality problems

5. Manage electronic type systems and follow required conventions

6. Seek and provide feedback on developing work, evaluate feedback and apply where appropriate

Overview of Learning Activities

Your learning activities will take place in a studio and computer environment using industry software. Activities involve digital and manual exercises and briefs. You will also be required to undertake independent study.

Overview of Learning Resources

A list of recommended learning resources will be provided including books, references and web sources. You will also be expected to seek further resources relevant to the focus of your own learning. Student learning resources also include access to computer laboratories and relevant software.
Online learning tools and content

 As a student in this program, you can access online learning tools and resources for your program and associated courses from the RMIT student website.

  RMIT will provide you with specific course materials for learning through our online system (Canvas). The course and workshop notes are posted on Canvas.

RMIT Library

There are services available to support your learning through the University Library.
The library provides guides on academic referencing along with specific subject guides.

The University Library has extensive resources for Graphic Design students. The Library has produced a subject guide that includes quality online and print resources for your studies

The library also provides a variety of resources including databases, e-journals, e-books and websites. You can find more information on Library services at: 

Additional resources and/or sources to assist your learning will be identified by your course coordinator and will be made available to you as required during the teaching period. 

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.Assessment for this course is ongoing throughout the semester and feedback will be given on all assessment tasks.Assessment is as follows:

Project 1 Digital Type 25%
This assessment task supports CLO 1,2,3,4,5,6

Project 2 Digital Type 25%
This assessment task supports CLO 1,2,3,4,5,6

Project 3 Manual Lettering 50%
This assessment task supports CLO 1,2,3,6