Course Title: Graphic Design Theory and Practice 1

Part A: Course Overview

Course Title: Graphic Design Theory and Practice 1

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


320T Architecture & Urban Design


Sem 2 2013,
Sem 1 2014,
Sem 1 2015,
Sem 1 2017,
Sem 1 2018,
Sem 1 2019


Brunswick Campus


375T Vocational Design and Social Context


Sem 1 2020,
Sem 2 2020,
Sem 1 2021,
Sem 2 2021


Brunswick Campus


515T Creative Industries


Sem 1 2022,
Sem 2 2022,
Sem 1 2023,
Sem 2 2023,
Sem 1 2024

Course Coordinator: Dale Nason

Course Coordinator Phone: +61 3 9925 9988

Course Coordinator Email:

Course Coordinator Location: B515.2.3

Course Coordinator Availability: By appiontment

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

In this course you will extend and challenge your understanding of visual language and visual culture, applying your insights to the development of a personal graphic language. You will investigate contemporary and historical ideas that concern visual design and communication, including design principles and elements. By applying this knowledge to a number of practical and theoretical exercises, you will gain insight into design processes including rationales and concept roughs. Underpinning these applications are industry conventions and requirements including ethical, legal and sustainability issues which will also be considered in your graphic design practice.

Objectives/Learning Outcomes/Capability Development

In this course you will develop the following program outcomes:

3. Interpret and respond to a brief considering the needs and expectations of relevant stakeholders, industry conventions, legal requirements, and ethical and sustainable practice implications for the Graphic Design industry and broader global community.

4. Apply investigative skills to gather, analyse and interpret information and source material for a range of diverse contexts.

6. Reference historical and contemporary design theory and culture in order to develop and adapt knowledge and skills to a range of graphic design outcomes.

7. With initiative and judgement communicate effectively within relevant creative, business and industry contexts.

Upon successful completion of this course, you will be able to:

1. Identify and consider contemporary ideas in design practice

2. Evaluate contemporary approaches to communication design to influence your own design visual language

3. Seek and provide feedback on developing work, evaluate feedback and apply where appropriate

4. Identify and draw on elements of industry conventions and requirements when engaging in design practice.

5. Present, communicate and discuss your investigation with a larger group

Overview of Learning Activities

Your learning activities will take place in a studio, computer lab and/or lecture environment. You will complete exercises, industry related briefs, research assignments and presentations. You will also be required to undertake independent study.

Overview of Learning Resources

A list of recommended learning resources will be provided including books, references and web sources. You will also be expected to seek further resources relevant to the focus of your own learning. Student learning resources also include access to computer laboratories and relevant software.
Online learning tools and content

 As a student in this program, you can access online learning tools and resources for your program and associated courses from the RMIT student website.

  RMIT will provide you with specific course materials for learning through our online system (Canvas). The course and workshop notes are posted on Canvas.

RMIT Library

There are services available to support your learning through the University Library.
The library provides guides on academic referencing along with specific subject guides.

The Library has produced a subject guide that includes quality online and print resources for your studies

The library also provides a variety of resources including databases, e-journals, e-books and websites. You can find more information on Library services at: 

Additional resources and/or sources to assist your learning will be identified by your course coordinator and will be made available to you as required during the teaching period. 

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.Assessment for this course is ongoing throughout the semester and feedback will be given on all assessment tasks.Assessments are as follows:

Design Project 1 50%
This assessment task supports CLO 1,2,3,4

Design Project 2 50%
This assessment task supports CLO 1,2,3,4,5