Course Title: Design Industry Engagement

Part A: Course Overview

Course Title: Design Industry Engagement

Credit Points: 12.00

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

GRAP2540

Brunswick Campus

Undergraduate

320T Architecture & Urban Design

Face-to-Face

Sem 1 2015,
Sem 2 2015,
Sem 2 2017,
Sem 2 2018

Course Coordinator: Ruth Wellington

Course Coordinator Phone: +61 3 9925 9417

Course Coordinator Email: ruth.wellington@rmit.edu.au

Course Coordinator Location: B515.3.09


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

This course explores the business, creative and personal skills required to succeed in the graphic design industry. As part of this course you will have the experience of designing, assembling and refining a professional portfolio that represents a range of your design practice. You will also have the experience of working in a team to brand and market the portfolio presentation event to Industry. There is also an emphasis on small business and marketing skills and these will support your success as a freelancer. You will also complete a period of work placement that may locate you in a design studio, advertising agency, publisher, and/or doing freelance design for clients.
This course includes a work integrated learning experience in which your knowledge and skills will be applied and assessed in a real or simulated workplace context and where feedback from industry and/or community is integral to your experience.


Objectives/Learning Outcomes/Capability Development

In this course you will develop the following program outcomes:

  • Identify and employ a range of graphic and communication techniques in order to design, refine and produce artwork using well developed digital production skills for multiple contexts.
  • Interpret and respond to a brief considering the needs and expectations of relevant stakeholders, industry conventions, legal requirements, and ethical and sustainable practice implications for the Graphic Design industry and broader global community.
  • Work collaboratively with others in a range of roles and contexts and perform effectively as a member of a creative team.
  • With initiative and judgement communicate effectively within relevant creative, business and industry contexts.


Upon successful completion of this course, you will be able to:

  • Work in a team to develop, refine and produce multiple elements of promotional graphics for an event.
  • Work effectively within an industry context.
  • Promote your professional and creative practice and respond effectively to feedback.
  • Apply relevant business and marketing practices to support your success in industry.


Overview of Learning Activities

Components of your learning activities will take place in a computer laboratory using industry software, and a proportion will occur in industry placement. You will complete business and marketing activities, team and individual projects as well as briefs supplied at the industry placement. You will also be required to undertake independent study.


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems. Learning resources include access to computer laboratories and relevant software. You will also be expected to make use of the library resources. The University Library has extensive resources for Graphic Design students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/graphicartanddesign

The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian http://www.rmit.edu.au/library/librarians/dsc


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program capabilities. Assessment tasks are:
Design project 1 - 40%
Design project 2 - 40%
Capstone project presentation - 20%


Feedback will be given on all assessment tasks.
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.
A student charter http://www.rmit.edu.au/about/studentcharter summarises your responsibilities as an RMIT student as well as those of your teachers.
Your course assessment conforms to RMIT assessment principles, regulations, policies and procedures which are described and referenced in a single document: http://rmit.edu.au/browse;ID=qwxbqbg739rl1