Course Title: Design Industry Engagement

Part A: Course Overview

Course Title: Design Industry Engagement

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


320T Architecture & Urban Design


Sem 1 2015,
Sem 2 2015,
Sem 2 2017,
Sem 2 2018,
Sem 2 2019


Brunswick Campus


375T Vocational Design and Social Context


Sem 2 2020,
Sem 1 2021,
Sem 2 2021


Brunswick Campus


515T Creative Industries


Sem 1 2022,
Sem 2 2022,
Sem 1 2023,
Sem 2 2023,
Sem 1 2024

Course Coordinator: Ruth Wellington

Course Coordinator Phone: +61 3 9925 9417

Course Coordinator Email:

Course Coordinator Location: B515.2.03

Course Coordinator Availability: By appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

This course explores the business, creative and personal skills required to succeed in the graphic design industry. As part of this course you will have the experience of designing, assembling and refining a professional portfolio that represents a range of your design practice. You will also have the experience of working in a team to brand and market the portfolio presentation event to Industry. There is also an emphasis on small business and marketing skills and these will support your success as a freelancer. You will also complete a period of work placement that may locate you in a design studio, advertising agency, publisher, and/or doing freelance design for clients.
This course includes a work integrated learning experience in which your knowledge and skills will be applied and assessed in a real or simulated workplace context and where feedback from industry and/or community is integral to your experience.

Objectives/Learning Outcomes/Capability Development

This course contributes to the following Program Learning Outcomes (PLOs) of the AD022 Associate Degree in Graphic Design:

1. Identify and employ a range of graphic and communication techniques in order to design, refine and produce artwork using well developed digital production skills for multiple contexts.

3. Interpret and respond to a brief considering the needs and expectations of relevant stakeholders, industry conventions, legal requirements, and ethical and sustainable practice implications for the Graphic Design industry and broader global community.

5. Work collaboratively with others in a range of roles and contexts and perform effectively as a member of a creative team.

7. With initiative and judgement communicate effectively within relevant creative, business and industry contexts.

Upon successful completion of this course, you will be able to:

1. Work in a team to develop, refine and produce multiple elements of promotional graphics for an event.

2. Work effectively within an industry context.

3. Promote your professional and creative practice and respond effectively to feedback.

4. Apply relevant business and marketing practices to support your success in industry.

Overview of Learning Activities

Components of your learning activities will take place in a computer environment using industry software, and a proportion will occur in industry placement. You will complete business and marketing activities, team and individual projects as well as briefs supplied in the industry placement. You will also be required to undertake independent study.

Overview of Learning Resources

A list of recommended learning resources will be provided including books, references and web sources. You will also be expected to seek further resources relevant to the focus of your own learning. Student learning resources also include access to computer laboratories and relevant software.
Online learning tools and content

 As a student in this program, you can access online learning tools and resources for your program and associated courses from the RMIT student website.

  RMIT will provide you with specific course materials for learning through our online system (Canvas). The course and workshop notes are posted on Canvas.

RMIT Library

There are services available to support your learning through the University Library.
The library provides guides on academic referencing along with specific subject guides.

The University Library has extensive resources for Graphic Design students. The Library has produced a subject guide that includes quality online and print resources for your studies

The library also provides a variety of resources including databases, e-journals, e-books and websites. You can find more information on Library services at: 

Additional resources and/or sources to assist your learning will be identified by your course coordinator and will be made available to you as required during the teaching period. 

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.Assessment for this course is ongoing throughout the semester and feedback will be given on all assessment tasks.
 Assessment tasks are:
Assignment 1 - Self promotional suite 40%
This assessment task supports CLOs 3, 4 
Assignment 2 - WIL report and presentation 40%
This assessment task supports CLOs 1, 2, 3 
3 Capstone project presentation - 20%
This assessment task supports CLOs 2, 3, 4