Course Title: E-Commerce for Fashion

Part A: Course Overview

Course Title: E-Commerce for Fashion

Credit Points: 12.00

Important Information:

Please note that this course may have compulsory in-person attendance requirements for some teaching activities. 

To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption. 

Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: 

Please read the Student website for additional requirements of in-person attendance: 

Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance. 


Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


350H Fashion & Textiles


Sem 1 2013,
Sem 1 2014,
Sem 1 2015,
Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 1 2017,
Sem 2 2017,
Sem 1 2018,
Sem 2 2018,
Sem 2 2019,
Sem 1 2020,
Sem 2 2020,
Sem 1 2021,
Sem 2 2021,
Sem 2 2022,
Sem 2 2023,
Sem 1 2024

Course Coordinator: Dr. Carol Tan

Course Coordinator Phone: Contact via email

Course Coordinator Email:

Course Coordinator Location: Brunswick

Course Coordinator Availability: By appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities




Course Description

This course will enable you to research, analyse and critique online fashion businesses by critically investigating practical applications relevant to current global practices. You will develop a digital strategy for a fashion business by analysing the customer experience, different e-commerce systems, online marketing, campaign and promotional development, reporting and analytics, multi-channel opportunities, marketplaces, key trends and technological innovations.

Objectives/Learning Outcomes/Capability Development

As this is course is an option course, only Course Learning Outcomes apply.

Course Learning outcomes

Upon successful completion of the course you will be able to:

CLO 1: Critically analyse e-commerce strategies. 

CLO 2: Evaluate current business models and online metrics to develop entrepreneurial strategies that are commercially relevant.

CLO 3: Develop a ‘customer first’ approach when developing strategies for omni-channel businesses.

CLO 4: Construct a strategy pertinent to a digital interface.


Overview of Learning Activities

This course consists of lectures and group tutorials.

Lectures will introduce key concepts, theories and tutorials. This will provide the opportunity to be engaged in interactive class activities, group discussions and class presentations.

You will have the opportunity for ‘hands on’ engagement with the fashion and textiles industry and your learning will also be derived from your own industry research, which will include contact with external organizations.

Current reading and research will enable completion of set tasks. 


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

RMIT Library provides extensive resources for fashion and textiles students. 

Search the library and consult the Fashion and Textiles subject guides for more information. 

The library also provides guides on academic referencing and assistance is available via phone, chat and email.


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. 

Assessment Tasks:  

Assessment 1: E-commerce site review (Group) (20%), CLOs: 1, 2 

Assessment 2: Business idea and Shopify website (Individual) (40%), CLO: 3 

Assessment 3: E-commerce marketing plan presentation (Group) (40%), CLOs: 2,3, 4 

Feedback will be given on all assessment tasks.  

If you have a long-term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.  

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.