Course Title: e Retail for Fashion

Part A: Course Overview

Course Title: e Retail for Fashion

Credit Points: 12


Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


350H Fashion & Textiles


Sem 1 2013,
Sem 1 2014,
Sem 1 2015,
Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 1 2017,
Sem 2 2017,
Sem 1 2018,
Sem 2 2018,
Sem 2 2019

Course Coordinator: Dr. Carol Tan

Course Coordinator Phone: +613 9925 1302

Course Coordinator Email:

Course Coordinator Location: Brunswick campus

Course Coordinator Availability: By appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities

Assumed knowledge:  marketing, marketing management and implementation



Course Description

This course will enable you to research, analyse and critique online fashion retail and business by critically investigating theoretical models and practical applications relevant to current global practices.

You will develop creative and analytical propositions in developing an e-retail fashion business strategy. You will forecast scenarios for a range of online challenges and opportunities in this industry. You will critically analyse the application of website design, online promotional tools, metrics, multi-channel opportunities, logistical process and technological innovations.

Scenario forecasting of the global e-retail fashion environment will enable you to analyse strategies appropriate for commercial success.

Objectives/Learning Outcomes/Capability Development

Upon successful completion of the course you will be able to:

-  Research and critically analyse theories and concepts including macro and micro analysis, consumer trends and customer relationship management and market research within a global e-retailing framework

-  Critically analyse and forecast e-retailing strategies

-   Evaluate current business models and online metrics to develop entrepreneurial strategies that are commercially relevant

-  Construct an e-retail fashion business strategy that will encompass web design, financial forecasting, logistics, online promotion, customer relationship management and branding aspects pertinent to a digital interface

-  Compare and differentiate the global multi-channel opportunities and technological innovations available.

In this course you will develop the following program learning outcomes:

1. Research and creatively solve problems, demonstrating expert judgment and ethical responsibility relating to your professional practice in fashion entrepreneurship.

2. Critically analyse, synthesise and reflect on complex theories and recent developments, both local and international, at a micro and macro level, to extend and challenge knowledge and practice in fashion entrepreneurship.

3. Professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences while working with cultural differences in an appropriate manner.

4. Provide strategic leadership to effectively plan and manage the implementation of new directions and strategies within your professional field and environment, as well as effectively collaborate with others.

5. Implement research methodologies and methods to design and execute substantial applied and research projects, evaluate the outcomes and contribute to the fashion and textiles profession and the field of knowledge in fashion entrepreneurship.

6. Master a body of knowledge and specific technical and research skills to recognize and apply relevant advanced technologies within fashion organizations/your professional field.

7. Investigate emergent global entrepreneurial issues and strategically respond to their impact in the fashion and textiles industry.


Overview of Learning Activities

This course consists of lectures and group tutorials.

Lectures will introduce key concepts and theories and tutorials will provide the opportunity to be engaged in interactive class activities, group discussions and class presentations.

Field trips and online materials will be included to facilitate learning.

You will have the opportunity for ‘hands on’ engagement with the fashion and textiles industry and your learning will also be derived from your own industry research, which will include contact with external organizations.

Current reading and research will enable completion of set tasks. 

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Fashion and Textiles students. The Library has produced a number of subject guides that includes quality online and print resources for your studies Fashion and Textiles Library Guides.

The Library provides guides on academic referencing and subject specialist help via your Liaison Librarians.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes as demonstrated in a range of assessment tasks.

Assessment will cover both theoretical and practical aspects of your learning.

Tasks may include: projects, journals, reports and presentations.

Formative and summative feedback will be given on all assessment tasks progressively throughout the semester.

Your course assessment conforms to RMIT assessment principles, regulations, policies and procedures which are described and referenced under ’Assessment’ at:

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program director or Disability Liaison Unit if you would like to find out more information.