Course Title: Animation and Interactive Media Project Concepts

Part A: Course Overview

Course Title: Animation and Interactive Media Project Concepts

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 1 2014,
Sem 1 2015,
Sem 1 2016,
Sem 1 2017,
Sem 2 2017


City Campus


370H Design


Sem 1 2018,
Sem 2 2018,
Sem 1 2019,
Sem 2 2019,
Sem 1 2020,
Sem 2 2020,
Sem 1 2021,
Sem 2 2021,
Sem 1 2022,
Sem 2 2022,
Sem 1 2023,
Sem 2 2023,
Sem 1 2024,
Sem 2 2024

Course Coordinator: Aaron McLoughlin

Course Coordinator Phone: Please email

Course Coordinator Email:

Course Coordinator Location: Please email

Course Coordinator Availability: Please email

Pre-requisite Courses and Assumed Knowledge and Capabilities

Required Prior Study

Successful completion of GRAP2595 Animation and Interactive Media Studio 3 and GRAP2596 Animation and Interactive Media Studio 4.


You may be able to demonstrate the required skills and knowledge before you start this course. Contact your course coordinator if you think you may be eligible for recognition for prior learning. Further information: Credit at RMIT

Course Description

This course focuses on the generation of ideas for the design of major animation and interactive media projects. It will challenge you to consider the various ways ideas can be presented to engage and communicate effectively to an audience. The ability to take an idea from inspiration to fruition is one of the key components of a successful creative project. You will research, develop and produce creative concepts using an array of methods including brainstorming, critique, discussion, presentations and documentation. The knowledge gained in this course will be applied to the development of an original concept proposal for a major project.

Objectives/Learning Outcomes/Capability Development

This course addresses the following program learning outcomes: 

  • Employ a body of theoretical knowledge of visual systems, narrative structures and navigational forms to communicate animated linear and interactive concepts.
  • Demonstrate creativity, critical thinking and innovation when identifying and solving problems in diverse contexts within the discipline.

Upon the successful completion of this course you will be able to:

  1. Generate creative ideas through exploration, iteration and design.
  2. Present your ideas visually and verbally, documenting and exhibiting concepts, processes and outcomes.
  3. Discuss scoping, time and information management in animation and interactive media productions.
  4. Research and develop ideas and concepts, and propose animation and interactive media projects.
  5. Analyse and critique your own and others’ concept proposals.

Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources that are relevant to the focus of your own learning.

There are services available to support your learning, including the University Library and Study Support services. For further information, please visit the Library page on the RMIT University website and the myRMIT student portal.

Overview of Assessment

You will be assessed on how well you meet the course learning outcomes and on your development against the program learning outcomes.

Assessment may include studio projects, assignments, critiques, reports and presentations, individually and/or in groups.

Assessment will cover both theoretical and practical aspects of your learning. You will be able to develop your work in relation to your own specific areas of interest in your professional practice.


Assessment Tasks

Each of these creative tasks will be assessed individually, with your academic mark and grade for the semester determined by the sum of the individual results.

You will be given full details for these tasks in briefs provided when you are first assigned the tasks.

Assessment 1: Project Brief (20%) CLOs 3,4,5

Assessment 2: Project Presentation (30%) CLOs 2,5

Assessment 3: Final Major Project Proposal Documents (50%) CLOs 1,2, 5


Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more. 

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions