Course Title: Visual Literacy for Digital Media

Part A: Course Overview

Course Title: Visual Literacy for Digital Media

Credit Points: 12


Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 2 2014,
Sem 2 2015,
Sem 2 2016


RMIT University Vietnam


345H Media and Communication


Viet2 2014,
Viet3 2014,
Viet1 2015,
Viet2 2015,
Viet3 2015,
Viet1 2016,
Viet2 2016,
Viet3 2016


Melbourne transfer to Vietnam


345H Media and Communication


Sem 2 2015,
Sem 2 2016

Course Coordinator: Dr. Ben Byrne

Course Coordinator Phone: +61 3 9925 3887

Course Coordinator Email:

Course Coordinator Location: Building 9 Level 5 Room 6

Course Coordinator Availability: Please check with course coordinator

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

In this course you will be introduced to the principles of visual literacy for digital media. You will apply these principles to design effective image-based communication. The course includes a focus on the ways in which meaning can be represented and messages communicated through graphic and photographic imagery. You will apply techniques for creating and manipulating photographs and incorporating these into digital layouts, which communicate messages through strong visual narratives. The course also includes a focus on the management of images, including consideration of intellectual property as it relates to your own and client work.

Objectives/Learning Outcomes/Capability Development

Course Learning Outcomes

Upon the successful completion of this course you will be able to:

• Investigate and discuss how images are used to represent meaning and communicate messages effectively.
• Create image-based content through using photographic and image capture techniques for design.
• Apply digital editing and processing techniques to enhance and transform images.
• Develop strong visual narratives for use with other design elements.
• Examine and discuss principles of intellectual property and copyright when generating content.

Overview of Learning Activities

You will be engaged in learning that involves a range of face-to-face activities such as tutorials, workshops, group and class discussion, in-class activities and individual investigation.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources that are relevant to the focus of your own learning.

There are services available to support your learning, including the University Library and Study Support services. For further information, please visit the Library page on the RMIT University website and the myRMIT student portal.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.

Assessment may include projects, assignments, critiques, reports and presentations, individually and/or in groups.

Assessment will cover both theoretical and practical aspects of your learning. You will be able to develop your work in relation to your own specific areas of interest in your professional practice.

Feedback will be given on all assessment tasks.