Course Title: Pop Culture in Everyday Life

Part A: Course Overview

Course Title: Pop Culture in Everyday Life

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 1 2017,
Sem 1 2018,
Sem 1 2019,
Sem 1 2020,
Sem 1 2021,
Sem 1 2022,
Sem 1 2023,
Sem 1 2024

Course Coordinator: Dr Sebastian Diaz-Gasca

Course Coordinator Phone: + 61 3 9925 1089

Course Coordinator Email:

Course Coordinator Location: Building 9, Level 4

Course Coordinator Availability: Please contact Course Coordinator via email to arrange an appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

In this course you will discover the varied and evolving world of popular culture through a focus on its forms, messages and effects on society. You will examine popular culture artifacts and practices to explore how gender, class, ethnicity, place and social relations are shaped and reshaped in popular culture. The course will introduce you to key theoretical approaches to popular culture and the everyday.

Objectives/Learning Outcomes/Capability Development

In this course you will develop the following program learning outcome:

  • Identify, evaluate and critically analyse cultural, historical and theoretical practices which contextualise your professional practice and further study.

Upon successful completion of this course, you will be able to:

  1. Describe the historical, economic and political environments that produce popular culture products and practices.
  2. Analyse specific popular culture phenomena or artefacts (written, visual, audiovisual, embodied) and discuss their role in constructing social values and identities.
  3. Compare and contrast theories and concepts relevant to popular culture scholarship.
  4. Analyse and discuss aspects of global popular culture environments.

Overview of Learning Activities

You will be actively engaged in a range of learning activities which may include project work, lectures, tutorials, class discussion, individual and group activities.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The Library provides guides on academic referencing: and subject specialist help via your Liaison Librarian.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include written and oral reports, reflective papers, creative projects and presentations, individually and in groups.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment

Written Reflection on Popular Culture (20% - Individual; Linked CLOs; 1, 2, 3)

Analysis Video (40% - Individual; Linked CLOs; 2, 3, 4)

Group Presentation (40% - Group; Linked CLOs; 1, 2, 3, 4)