Course Title: The Spectacle of Music Video: From MTV to YouTube

Part A: Course Overview

Course Title: The Spectacle of Music Video: From MTV to YouTube

Credit Points: 12.00

Important Information:

Please note that this course may have compulsory in-person attendance requirements for some teaching activities.  

To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption.  

Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT:  

Please read the Student website for additional requirements of in-person attendance: 

Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance. 


Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 2 2017,
Sem 2 2018,
Sem 2 2019,
Sem 2 2020,
Sem 2 2021,
Sem 2 2022

Course Coordinator: Dr Shelley Brunt

Course Coordinator Phone: +61 3 9925 3789

Course Coordinator Email:

Course Coordinator Location: Building 9, Level 4

Course Coordinator Availability: Please email for an appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

Since the emergence of MTV in the 1980s, the music video has been envisaged as both an art form and a commercial product. In this course you will examine the history of music video from the theoretical perspective of popular music studies, which considers music video as filmic text, musical production, creative form, promotional vehicle and postmodern narrative. In doing so, you will develop an understanding of the intersection between music video and various issues in popular culture, such as race, gender, authenticity, and the body. Overall, this course provides an introduction to one of the most political, provocative and spectacular audio-visual forms.

Objectives/Learning Outcomes/Capability Development


Upon successful completion of this course you will be able to:

  • Identify key historical events and themes related to music video in popular culture.
  • Evaluate the role, significance and influence of music video within the culture and business of popular music.
  • Identify and interpret key issues within the field of popular music studies and related disciplines with regard to music videos.
  • Examine relationships between music video and global and local contexts.

This is an elective, which will complement the capabilities you are developing in your program.

Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for [discipline] students. The Library has produced a subject guide that includes quality online and print resources for your studies

There are services and resources available to support your learning through the University Library. The Library provides guides on academic referencing and subject specialist help as well as a range of study support services. For further information, please visit the Library page on the RMIT University website and the myRMIT student website. 

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include essays, reports, reflective papers, creative projects and presentations, individually and in groups. Assessment will cover both theoretical and practical aspects of your learning.

Assessment Tasks 

Assessment Task 1: Music video analysis, 40%, CLO1, CLO2 &3 

Assessment Task 2: Music video production, 40%, CLO1, CLO2  

Assessment Task 3: Critical thinking exercises, 20%, CLO1, CLO2 & CLO3 & CLO4  

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.