Course Title: Music Video Culture

Part A: Course Overview

Course Title: Music Video Culture

Credit Points: 12.00

Terms

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
PERF2062	City Campus	Undergraduate	345H Media and Communication	Face-to-Face	Sem 2 2017, Sem 2 2018, Sem 2 2019, Sem 2 2020, Sem 2 2021, Sem 2 2022, Sem 2 2023, Sem 2 2024, Sem 2 2025

Course Coordinator: Dr Kat Nelligan

Course Coordinator Phone: +61 3 9925 1712

Course Coordinator Email: kat.nelligan2@rmit.edu.au

Course Coordinator Location: Building 9, Level 4

Course Coordinator Availability: By appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities

For students enrolled in the Pop Culture Major or Minor: Successful completion of COMM2633 Introduction to Pop Culture

Note: it is a condition of enrolment at RMIT that you accept responsibility for ensuring that you have completed the prerequisite/s and agree to concurrently enrol in co-requisite courses before enrolling in a course.

For your information go to RMIT Course Requisites webpage.

Course Description

Since the emergence of MTV in the 1980s, the music video has been envisaged as both an art form and a commercial product. In this course you will examine the history of music video from the theoretical perspective of popular music studies, which considers music video as filmic text, musical production, creative form, promotional vehicle and postmodern narrative. In doing so, you will develop an understanding of the intersection between music video and various issues in popular culture, such as race, gender, authenticity, and the body. Overall, this course provides an introduction to one of the most political, provocative and spectacular audio-visual forms.

Objectives/Learning Outcomes/Capability Development

This is an option course and will complement the learning outcomes of your program.

Course Learning Outcomes

Upon successful completion of this course, you will be able to:

CLO1: Identify key historical events and themes related to music video in popular culture.

CLO2: Evaluate the role, significance and influence of music video within the culture and business of popular music.

CLO3: Identify and interpret key issues within the field of popular music studies and related disciplines with regard to music videos.

CLO4: Examine relationships between music video and global and local contexts.

Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as lectures, tutorial class discussion, individual and group activities. Delivery of this course will be face to face on campus. Please check Canvas regularly for changes in location or in case a particular class needs to move online for a specific week.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of weekly learning resources (such as books, journal articles and web resources) will be provided by your lecturer via Canvas. You will also be expected to seek further resources relevant to the focus of your own learning.

There are services and resources available to support your learning through the University Library. The Library provides guides on academic referencing and subject specialist help as well as a range of study support services. For further information, please visit the Library page on the RMIT University website and the RMIT student website.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes.

Assessment Tasks

Assessment Task 1: Music video analysis essay (Individual 30%), [CLOs 1, 2, 3, & 4]

Assessment Task 2: Music video production (Group 40%), [CLOs 1 & 2]

Assessment Task 3:Critical thinking exercises (Group and Individual 30%), [CLOs 1, 2, 3 & 4]

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.