Course Title: Image and Identity

Part A: Course Overview

Course Title: Image and Identity

Credit Points: 24.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 1 2015,
Sem 1 2016,
Sem 1 2017


City Campus


370H Design


Sem 1 2018,
Sem 1 2019,
Sem 1 2020,
Sem 1 2022

Course Coordinator: Fiona Andreallo

Course Coordinator Phone: Please email

Course Coordinator Email:

Course Coordinator Location: Please email

Course Coordinator Availability: Please email

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

Foundations of Communication Design

This course is an introduction to image-based communication – image as language, and visual personality.

You will explore visual literacy and design principles through graphic, illustration and photographic-based image-making.

Emphasis will be placed on building a foundation for strategic thinking, exploration, experimentation and self-discovery when creating or manipulating imagery and designs that respond to general themes, ideas and contexts.

Objectives/Learning Outcomes/Capability Development

You will be assessed on your development against the following Program Learning Outcomes: • Integrate a broad and deep range of design skills for professional and creative problem solving. • Demonstrate creativity, critical thinking and innovation when identifying and solving problems in diverse contexts within the discipline. • Communicate using diverse formats and strategies to audience within and external to your discipline.

Upon successful completion of this course, you will be able to:

  1. Analyse symbolism and how meaning is represented through composition and art direction.
  2. Use image-making to construct and communicate ideas clearly and effectively to defined audiences.
  3. Produce a range of communication design outcomes in a variety of forms to convey different meanings.
  4. Interpret and discuss communication design outcomes in relation to visual literacy and design principles.

Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources that are relevant to the focus of your own learning.

There are services available to support your learning, including the University Library and Study Support services. For further information, please visit the Library page on the RMIT University website and the myRMIT student portal.


Overview of Assessment

You will be assessed on how well you meet the course learning outcomes and on your development against the program learning outcomes. Assessment may include reports, reflective papers, creative projects and presentations, individually and in groups. Assessment will cover both theoretical and practical aspects of your learning.

Feedback will be given on all assessment tasks

Assignment 1 (20%) Studio Practices
Linked to course learning outcomes:1, 2, 3, 4

Assignment 2 (40%) Representing Topic Culture & Personality Linked to course learning outcomes:1, 2, 3, 4   Assignment 3 (40%)
A Potent Topic Message
Linked to course learning outcomes:1, 2, 3, 4

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions