Course Title: Advertising Industry Practice

Part A: Course Overview

Course Title: Advertising Industry Practice

Credit Points: 24.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 2 2015,
Sem 2 2016,
Sem 2 2019,
Sem 2 2020,
Sem 2 2021,
Sem 2 2022


RMIT University Vietnam


345H Media and Communication


Viet1 2016,
Viet2 2016,
Viet2 2018,
Viet3 2018,
Viet1 2019,
Viet2 2019,
Viet3 2019,
Viet1 2020


Melbourne transfer to Vietnam


345H Media and Communication


Sem 1 2016


RMIT Vietnam Hanoi Campus


345H Media and Communication


Viet1 2020

Course Coordinator: Fiona Finn

Course Coordinator Phone: +61 3 9925 0187

Course Coordinator Email:

Course Coordinator Location: B009 F04 R050-1

Course Coordinator Availability: Please check with course coordinator

Pre-requisite Courses and Assumed Knowledge and Capabilities

Required Prior Study
Successful completion of COMM2661 Advertising Foundations or equivalent

Assumed Knowledge
Alternatively you may be able to demonstrate the required skills and knowledge before you start this course. This course assumes that you understand basic advertising communication principles and the strategic and creative process involved in developing advertising campaigns. You should have the skills to develop a conceptual idea and creative executions from a client brief.

Contact your course coordinator if you think you may be eligible for recognition of prior learning. Further information: Credit at RMIT

Course Description

Working in fast paced, agency-simulated teams you will manage a series of live campaigns and global competitions from concept development through to implementation. Creative and strategic mentors from industry will guide you through this process, whilst you reflect, critique and build on your interpersonal and project management skills.

Through both theory and practice you will develop a stronger sense of your career direction as well as confidence in client management, team collaboration, presentations, interviews and networking. By the end of the course you will have a digital portfolio containing your work as evidence of your advertising skills and personal attributes.

This is the designated Work Integrated Learning (WIL) course for BP219 Bachelor of Communications (Advertising). This course includes a work integrated learning experience in which your knowledge and skills will be applied and assessed in a real or simulated workplace context and where feedback from industry and/or community is integral to your experience.

Objectives/Learning Outcomes/Capability Development

In this course you will develop the following program learning outcomes: 

  1. Apply a body of theoretical and practical knowledge and specific skills in your discipline in which to base your professional practice or future study
  2. Critically analyse, synthesize and reflect on your discipline in both local and international contexts
  3. Demonstrate creativity, critical thinking and innovation when identifying and solving problems in diverse contexts within the discipline
  4. Work with others in a range of roles and contexts, demonstrating cultural, environmental and social awareness and ethical and reflective practice
  5. Apply initiative and judgment in planning, problem solving and decision making in your practice or future study 

Upon successful completion of this course, you will be able to:

  • Develop team collaboration and workplace skills as you work in self-regulated teams. 
  • Plan and manage the internal campaign process from conducting meetings, task breakdowns, budgets, deadlines, reports and presentations.
  • Create a digital portfolio as a digital collection of your work, skills and achievements.
  • Critically reflect on your professional and interpersonal skills to improve self awareness and career direction.
  • Develop and pitch creative solutions that provide a strategic response to a client’s brief and objectives.

Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Advertising students. The Library has produced a subject guide that includes quality online and print resources for your studies.

The Library provides guides on academic referencing: and subject specialist help via your Liaison Librarian.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include essays, reports, reflective papers, creative projects and presentations, individually and in groups. Assessment will cover both theoretical and practical aspects of your learning. 

Assessment Tasks 

Assessment Task 1: Reflection, 20% CLO1, CLO2, CLO3, CLO4 

Assessment Task 2: Studio Project, 50%, CLO1, CLO2, CLO3, CLO4, CLO5.  

Assessment Task 3: Portfolio, 30% CLO1, CLO2, CLO3, CLO4. 

Feedback will be given on all assessment tasks. 

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more. 

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.