Course Title: Global Communication in a Digital Age

Part A: Course Overview

Course Title: Global Communication in a Digital Age

Credit Points: 24.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 1 2017,
Sem 1 2018,
Sem 1 2021,
Sem 1 2022,
Sem 1 2023


City Campus


345H Media and Communication

Face-to-Face or Internet

Sem 2 2017

Course Coordinator: Dr John Postill

Course Coordinator Phone: +61 (03) 9925 5007

Course Coordinator Email:

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

In this course you will explore how the field of media and communication frames, reports and interprets.

You will examine multidisciplinary communication genres such as public relations, marketing and advertising in different cultural contexts. The focus is on innovative, creative communication solutions including communication design, digital media, games and animation in corporate communication. You will explore and analyse their potential for shaping and re-imagining the corporate communication landscape, particularly the role these tools play in connecting with global audiences and online communities in the corporate environment.

Objectives/Learning Outcomes/Capability Development

In this course you will develop the following program learning outcomes:

  • Develop a broad range of knowledge and skills for application across media and communication industries.
  • Acquire and apply knowledge of local and international perspectives and issues about contemporary communication.
  • Work collaboratively to plan and produce communication projects appropriate to the corporate environment.
  • Undertake research into contemporary media theory and practice to explore possible industry and career directions.

Upon successful completion of this course you will be able to:

  • Critically discuss the pervading place of media and communication in everyday living, both locally and internationally.
  • Examine the global reach of corporate communication and discuss the implications for professional practice.
  • Compare and contrast the use of media and communication across cultural boundaries.
  • Identify digital communication opportunities and critically analyse their benefits and challenges.
  • Reflect on and evaluate the impact of emerging media and communication development on corporate communication.

Overview of Learning Activities

You will be engaged in learning that involves a range of activities both face-to-face and online such as workshops, tutorials, group and class discussion, class activities and individual research.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Communication students. The Library has produced a subject guide that includes quality online and print resources for your studies

The Library provides guides on academic referencing: and subject specialist help via your Liaison Librarian.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include presentations, projects and may be done individually and in teams.


Assessment Tasks 

Assessment Task 1: Presentation, 30% CLO1, CLO2

Assessment Task 2: Essay Plan, 25% CLO1, CLO3  

Assessment Task 3: Essay, 45% CLO2, CLO3, CLO4 and CLO5 


Feedback will be given on all assessment tasks. 

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more. 

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.