Course Title: Strategic Communication Management

Part A: Course Overview

Course Title: Strategic Communication Management

Credit Points: 24.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 1 2017,
Sem 2 2017,
Sem 1 2018,
Sem 2 2018,
Sem 1 2019,
Sem 2 2019,
Sem 2 2020,
Sem 1 2021,
Sem 2 2022,
Sem 2 2023


City Campus


345H Media and Communication


Sem 2 2021

Course Coordinator: Dr Linje Manyozo

Course Coordinator Phone: +61 3 9925 1938

Course Coordinator Email:

Course Coordinator Location: Building 9 level 4

Course Coordinator Availability: Please check with course coordinator

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

In this course you will develop a strategic communication plan in collaboration with an industry partner of your choice. This experience will allow you to link the theories that support strategic planning with the practical communication needs of your organisation.

This is the designated Work Integrated Learning (WIL) course for MC248 Master of Communication and GD196 Graduate Diploma of Communication. This course includes a work integrated learning experience in which your knowledge and skills will be applied and assessed in a real or simulated workplace context and where feedback from industry and/or community is integral to your experience.

In this course you may have the option to undertake an internship.

Internship Information
An agreement including schedule and relevant insurance documentation is required to be completed before commencing each internship (local and international). International internships must be registered and processed through RMIT Global Mobility. In the case where a placement ends early, please refer to Changes or cancellation of WIL activities in the WIL Guideline.

Objectives/Learning Outcomes/Capability Development

In this course you will develop the following program learning outcomes:

  • Acquire and apply knowledge of local and international perspectives and issues about contemporary communication.
  • Employ appropriate technical skills and theoretical knowledge to solve problems associated with the media and communication industries.
  • Work collaboratively to plan and produce communication projects appropriate to the corporate environment.
  • Critically reflect on your own work to demonstrate autonomy, good judgement and ethical responsibility.

Upon successful completion of this course you will be able to:

  • Interpret and analyse social, historical and economic issues that impact upon strategic planning in communication management.
  • Critically analyse and respond to issues and trends in corporate communication, including the impact of technologies and globalisation.
  • Design and develop strategic communication plans for organisations.
  • Critically reflect upon and situate your practice in the context of the literature and best practice, including the roles and influences of different communication specialisations.

Overview of Learning Activities

You will be engaged in learning that involves a range of activities both face-to-face and online such as workshops, tutorials, group and class discussion, class activities and individual research.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Communication students. The Library has produced a subject guide that includes quality online and print resources for your studies

The Library provides guides on academic referencing: and subject specialist help via your Liaison Librarian.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include presentations, projects and may be done individually and in teams. 


Assessment Tasks 

Assessment Task 1: Report, 40% CLO4 

Assessment Task 2: Final Strategic Communication Plan, 40%, CLO3 and CLO4 

Assessment Task 3: Studio Knowledge Output, 20% CLO1,CLO2 and CLO3 


Feedback will be given on all assessment tasks. 

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more. 

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.