Course Title: Leadership and Corporate Storytelling

Part A: Course Overview

Course Title: Leadership and Corporate Storytelling

Credit Points: 12

Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 1 2016,
Sem 2 2016,
Sem 1 2017

Course Coordinator: Dr Judy Burnside-Lawry

Course Coordinator Phone: +61 (03) 9925 3128

Course Coordinator Email:

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

In this course you will investigate storytelling and how leaders use it to communicate vision, inspire change within organisations and motivate for innovation.

You will examine leadership theory and practice from a range of perspectives. You will examine how words and images are used to persuade and how practice examples may be understood in light of theories of persuasion. You will also develop skills in the production of rhetoric to extend your communication repertoire, while gaining the knowledge to identify and ameliorate the rhetoric of others.

Objectives/Learning Outcomes/Capability Development

In this course you will develop the following program learning outcomes:

  • Critically apply strategic communication theories and principles to complex problem solving in your professional practice.
  • Professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences.
  • Provide leadership within your discipline as well as collaborate with others.

Upon successful completion of this course you will be able to:

  • Critically discuss the literature and major works related to leadership and the role of communication practices in leadership performance.
  • Identify and analyse the social and ethical responsibilities related to the production of rhetoric.
  • Design and create media products that use rhetorical techniques to communicate and persuade.
  • Critically reflect on your own and others’ practice, using your knowledge of rhetorical techniques in media and communication.
  • Propose new opportunities for organisational storytelling and interrogate the implications of emerging technologies for future practice.

Overview of Learning Activities

You will be engaged in learning that involves a range of activities both face-to-face and online such as workshops, tutorials, group and class discussion, class activities and individual research.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Communication students. The Library has produced a subject guide that includes quality online and print resources for your studies

The Library provides guides on academic referencing: and subject specialist help via your Liaison Librarian.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include presentations, projects and may be done individually and in teams.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment