Course Title: Communication Design Entrepreneurship Studio

Part A: Course Overview

Course Title: Communication Design Entrepreneurship Studio

Credit Points: 24.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 2 2015,
Sem 2 2016,
Sem 2 2017


City Campus


370H Design


Sem 2 2018,
Sem 2 2019,
Sem 2 2020

Course Coordinator: Noel Waite

Course Coordinator Phone: Please email

Course Coordinator Email:

Course Coordinator Location: Please email

Course Coordinator Availability: Please email

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

In this course, you will explore and apply entrepreneurial approaches to communication design. A focus of the course will be an examination of design entrepreneurship as it applies to commercial studio practice and to global questions of social responsibility.

You will critically engage with debates about design citizenship and authorship, and reflect upon the significance of these to your own practice. You will also analyse stakeholders’ needs, and explore collaborative and participatory approaches to problem definition and problem solving.

This is a designated Work Integrated Learning (WIL) course for MC250 Master of Communication Design and GD198 Graduate Diploma of Communication Design. This course includes a work-integrated learning experience, in which your knowledge and skills will be applied and assessed in a real or simulated workplace context and where feedback from industry and/or community is integral to your experience.

Objectives/Learning Outcomes/Capability Development

In this course, you will develop the following program learning outcomes:

• Develop skills and abilities in a collaborative manner leading to creative outcomes for real work needs.

• Effectively and professionally communicate your ideas to specialist and non-specialist audiences.

• Undertake research into contemporary media and communication theory and practice to explore possible industry and career directions.

Upon successful completion of this course, you will be able to:

  1. Develop and design proposals that identify and address opportunities for innovation in business or social change.
  2. Implement entrepreneurial communication design projects in response to business opportunities and/or social issues.
  3. Analyse and negotiate questions of design authorship and citizenship in collaboration with stakeholders and in response to their needs.
  4. Assess your ongoing design practice as a reflective, professional and socially engaged practitioner with a global outlook.

Overview of Learning Activities

This course takes a blended approach in its delivery. The course focuses upon project-based learning, and you will be actively engaged in a range of activities including studios, seminars, face-to-face and online class discussions, group activities and individual research.

In this Studio you will experiment with ideas in your chosen area of specialisation using a variety of tools and techniques. You will work in small project teams, in a real or simulated industrial context, to complete a range of activities that may be self generated or proposed by clients.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources that are relevant to the focus of your own learning.

There are services available to support your learning, including the University Library and Study Support services. For further information, please visit the Library page on the RMIT University website and the myRMIT student portal.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include studio projects, group work, presentations and critiques.

Feedback will be given on all assessment tasks.

Assessment Task 1 (50%)
Mid-semester portfolio of studio projects
Linked to course learning outcomes: 1-5

Assessment Task 2 (50%)
End-of-semester portfolio of studio projects
Linked to course learning outcomes: 1-5

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.