Course Title: Strategic Media Project

Part A: Course Overview

Course Title: Strategic Media Project

Credit Points: 24.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 1 2017,
Sem 2 2017,
Sem 1 2018,
Sem 2 2018,
Sem 1 2019,
Sem 2 2019,
Sem 1 2020,
Sem 2 2020

Course Coordinator: Polly Stanton

Course Coordinator Phone: No Phone

Course Coordinator Email:

Course Coordinator Availability: Please check with course coordinator

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

In this course you will collaborate with peers and take on leadership roles to produce an original media project. You will consolidate your professional practice and further your career goals by making an original project for a contemporary media audience. You will build high-level conceptual and practical skills and develop your directional vision for narrative, visual, auditory, linear and/or interactive media. 

Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes:

  • Apply theoretically informed knowledge and forward-looking skills to the production of sophisticated media projects.
  • Determine and apply the specialist knowledge and technical skills required to creatively solve problems, demonstrating expert judgment and ethical responsibility relating to your professional practice and discipline.
  • Provide leadership within your discipline as well as collaborate with others.
  • Master a body of knowledge and specific technical skills to progress your professional career within the contemporary media and communication arena.

Upon successful completion of this course, you will be able to:

  • Research and contextualise your project work in terms of contemporary media directions and issues.
  • Devise leadership strategies and apply skills for collaborative work.
  • Manage various phases of media production projects.
  • Troubleshoot production problems and pose solutions.
  • Critically reflect upon theoretical perspectives in practice. 

Overview of Learning Activities

This course is offered in online and face to face modes. Seminars will be facilitated by lecturers with industry guests. You will be actively engaged in learning that involves a range of activities such as discussion, research, and individual and collaborative projects.

There may be opportunities for cross-institutional study and/or online collaboration in local or international communities of practice.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Media students. The Library has produced a subject guide that includes quality online and print resources for your studies

The Library provides guides on academic referencing: and subject specialist help via your Liaison Librarian.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.

Assessment may include reports, projects and presentations, individually and in groups. Assessment will cover both theoretical and practical aspects of your learning. You will be able to develop your work in relation to your own specific areas of interest in your professional practice.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator Equity Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions: Assessment


Assessment Tasks:       Task 1: Project Pitch (AT1) Weighting: 25% Learning outcomes addressed: 1,2,5    Task 2: Project Review (AT2) Weighting: 25% Learning outcomes addressed: 1,3,4,5    Task 3: Final Project Submission and Screening (AT3) Weighting: 40% Learning outcomes addressed: 1,5    Task 4: Reflective Review (AT4) Weighting: 10% Learning outcomes addressed: 1,2,3,4,5