Course Title: Development at Bowen Street Press

Part A: Course Overview

Course Title: Development at Bowen Street Press

Credit Points: 24.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 2 2017,
Sem 2 2018,
Sem 2 2019,
Sem 2 2020,
Sem 2 2021,
Sem 2 2022

Course Coordinator: Zoe Dzunko

Course Coordinator Phone: +61 3 9925 4359

Course Coordinator Email:

Course Coordinator Location: Bowen Street Press Office (9.2.10A)

Course Coordinator Availability: Please contact via email

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

From project inception to project delivery and dissemination, the Development Studio will continue to extend your knowledge and skills of contemporary publishing practice. You will model industry practice by working collaboratively as part of a multidisciplinary team on a diverse range of writing and publishing projects. Your experience will cover the editorial, production, marketing, sales and distribution processes. Through practice, you will discover the challenges and opportunities of contemporary writing and publishing.

The Bowen Street Press is a real world, student-led publishing house encompassing digital, online and print delivery. Through studio-based practice and a variety of writing and publishing projects, you will explore the opportunities and challenges within a writing and publishing community of practice. This will include working with students across all studios within the Bowen Street Press.

This is a designated Work Integrated Learning (WIL) course for MC262 Master of Writing and Publishing and GD199 Graduate Diploma of Writing and Publishing. This course includes a work integrated learning experience in which your knowledge and skills will be applied and assessed in a real or simulated workplace context and where feedback from industry is integral to your experience.

Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes: 

In this course you will develop the following program learning outcomes:

· Employ appropriate technical skills and theoretical knowledge to solve problems associated with the writing and publishing industries.

· Effectively and professionally communicate your ideas to specialist and non-specialist audiences.

· Work collaboratively to plan and produce communication projects appropriate to the writing and publishing environment.

· Critically reflect on your own work to demonstrate autonomy, good judgement and ethical responsibility.

Upon successful completion of this course, you will be able to:

  1. Investigate and develop creative marketing and social media solutions and explain how they contribute to contemporary writing and publishing practice.
  2. Analyse and discuss the editorial and production considerations and evaluate their effects on publishing projects.
  3. Develop and apply skills in communicating complex content across varied platforms that are innovative and responsive to changing technological contexts.
  4. Critically analyse and discuss current issues in contemporary writing and publishing professional practice.
  5. Work in a collaborative manner leading to creative outcomes for real-world needs.

Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Writing and Publishing students. The Library has produced a subject guide that includes quality online and print resources for your studies

The Library provides guides on academic referencing: and subject specialist help via your Liaison Librarian.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include presentations, projects and may be done individually and in teams.
Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment and exams.

Assessment Tasks

Assessment in this course is project-based with a blend of individual and group assessment. You will be required, as part of a group, to accept a brief and complete a real-world publishing project.

Task 1. Content Strategy (10%) [Individual; Linked CLO's 1 & 3]

Task 2. Bowen Street Press Portfolio (1) (30%) [Individual; Linked CLO's 2 & 4]

Task 3. Bowen Street Press Portfolio (2) (30%) [Individual; Linked CLO's 3 & 4]

Task 4. Performance Review and Critical Reflection (30%) [Individual; Linked CLO's 1, 2, 5]