Course Title: Entrepreneurship at Bowen Street Press

Part A: Course Overview

Course Title: Entrepreneurship at Bowen Street Press

Credit Points: 24.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 2 2017,
Sem 2 2018,
Sem 2 2019,
Sem 2 2020,
Sem 2 2021,
Sem 2 2022

Course Coordinator: Tracy OShaughnessy

Course Coordinator Phone: +61 3 9925 3155

Course Coordinator Email:

Course Coordinator Location: Bowen Street Press Office (009.02.10A)

Course Coordinator Availability: Please contact via email

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

In this capstone studio, you will consolidate and apply the professional practice, knowledge and skills you developed throughout your Bowen Street Press experience. You will explore entrepreneurship, including its opportunities and challenges, as it applies to writing and publishing practice within a local and global context.
You will design a writing and/or publishing project and working with others in the Bowen Street Press, you will lead your project to completion. These projects could include anything from an individual publication to designing your own publishing house. You will engage in debates about new media and converging writing and publishing practices and how these impact on you as a practitioner.

The Bowen Street Press is a real world, student-led publishing house encompassing digital, online and print delivery. Through studio-based practice and a variety of writing and publishing projects, you will explore the opportunities and challenges within a writing and publishing community of practice. This will include working with students across all studios within the Bowen Street Press.

Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes: 

In this course you will develop the following program learning outcomes:

  • Engage with the future directions of the writing and publishing industries through the application of your own entrepreneurial practice.
  • Determine and apply the specialist knowledge and technical skills required to creatively solve problems, demonstrating expert judgment and ethical responsibility relating to your professional practice and discipline.
  • Critically analyse, synthesise and reflect on complex theories and recent developments, both local and international, to extend and challenge knowledge and practice in your field.
  • Professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences.
  • Provide leadership within your discipline as well as collaborate with others.
  • Use appropriate research methods to design and execute substantial projects, evaluate the outcomes and theorise about the contribution of your learning to the profession and knowledge area.
  • Master a body of knowledge and specific technical skills to progress your professional career within the contemporary media and communication arena. 

Upon successful completion of this course, you will be able to:

  1. Critically evaluate the current environment and future trends in writing and publishing.
  2. Identify and evaluate opportunities based on stakeholder feedback and market analysis.
  3. Develop writing and publishing projects that identify and address opportunities for development of business and/or cultural capital.
  4. Produce and realise projects through effective leadership and teamwork.
  5. Critically reflect on your ongoing writing and publishing practice as a reflective, professional and ethically engaged practitioner with a global outlook.

Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Writing and Publishing students. The Library has produced a subject guide that includes quality online and print resources for your studies

The Library provides guides on academic referencing: and subject specialist help via your Liaison Librarian.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include presentations, projects and may be done individually and in teams.
Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment and exams

Assessment Tasks

Assessment in this course is project-based with a blend of individual and group assessment. You will be required, as part of a group, to accept a brief and complete a real-world publishing project.

Task 1: Contemporary Publisher analysis (10%) [Individual; Linked CLOs 1 & 2]

Task 2: Bowen Street Press Portfolio (1) (30%) [Individual; Linked CLOs 2 & 3]

Task 3: Bowen Street Press Portfolio (2) (30%) [Individual; Linked CLOs 3, 4 & 5]

Task 4: Critical Reflection and Performance Review (30%) [Individual; Linked CLOs 1 & 5]