Course Title: Applied Communication Design

Part A: Course Overview

Course Title: Applied Communication Design

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


TRN RMIT Training


Term2 2018,
Term2 2019,
Term1 2020,
Term2 2020,
Term 1 2021,
Term2 2021

Course Coordinator: Team Leader

Course Coordinator Phone: +61 3 9925 4038

Course Coordinator Email:

Course Coordinator Location: Level 4, B108

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

This course will further expand your skills and knowledge of the design process with the introduction of basic marketing and commercial considerations. You will focus on topics and outcomes reflecting the practices of industry.

Objectives/Learning Outcomes/Capability Development

See Learning Outcomes.

Course Learning Outcomes

Upon successful completion of this course you will be able to:

  1. Interpret and respond to design briefs for creative applications appropriate to professional settings.
  2. Research, synthesise and review reference material to inform your creative processes.
  3. Generate methods to enhance concept development for higher learning and professional settings.
  4. Apply and explain design theory in relation to your design solutions in a range of contexts.

Program Learning Outcomes

In this course you will develop the following program learning outcomes:

  1. Explain and apply foundational knowledge in one or more academic disciplines.
  2. Work independently and in groups to meet learning outcomes.
  3. Apply approaches to critical and analytical thinking and problem solving. 
  4. Use a range of current learning technologies to enhance academic outcomes.

Overview of Learning Activities

Assessment tasks will incrementally build on knowledge gained from earlier projects so that as they increase in complexity, they also help you to reinforce knowledge introduced in earlier projects.

Practical demonstrations and studio based assessment tasks will help you develop knowledge and skills for creative problem solving. Project development will be supervised and assessed progressively in a studio environment.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems. You will be given access to important announcements, staff contact details, the teaching schedule, assessment timelines and a variety of important teaching and learning materials. You can access online learning tools and content for your program and associated courses at MyRMIT:

The University Library has extensive resources for Education students. The Library has produced a number of subject guides that includes quality online and print resources for your studies:

The Library provides guides on academic referencing,, and subject specialist help via your Liaison Librarians.

Overview of Assessment

You will be assessed on how well you meet the courses learning outcomes and on your development against the program learning outcomes. Your projects are linked and will build on each other. Your teacher will provide you with progressive feedback throughout the course.

Assessment tasks will include:

  • Studio Project 1 – 30% – LO 1, LO 2, LO 3, LO 4
  • Studio Project 2 – 10% – LO 1, LO 2, LO 3, LO 4
  • Studio Project 3 – 30% – LO 1, LO 2, LO 3, LO 4
  • Studio Project 4 – 30% – LO 1, LO 2, LO 3, LO 4

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: