Course Title: Strategic Management for Tourism and Hospitality

Part A: Course Overview

Course Title: Strategic Management for Tourism and Hospitality

Credit Points: 12.00

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

BUSM4572

RMIT University Vietnam

Undergraduate

830H School of Business and Management

Face-to-Face

 Viet2 2019,
Viet3 2019,
Viet1 2020,
Viet2 2020,
Viet3 2020,
Viet1 2021,
Viet2 2021,
Viet3 2021,
Viet1 2022,
Viet2 2022,
Viet3 2022,
Viet1 2023,
Viet2 2023,
Viet3 2023,
Viet1 2024

BUSM4647

RMIT Vietnam Hanoi Campus

Undergraduate

830H School of Business and Management

Face-to-Face

 Viet3 2019,
Viet1 2020,
Viet2 2020,
Viet1 2021,
Viet2 2021,
Viet1 2022,
Viet2 2022,
Viet1 2023,
Viet2 2023,
Viet1 2024

Course Coordinator: Nuno Ribeiro

Course Coordinator Phone: (84-28) 3776 1300

Course Coordinator Email: nuno.ribeiro@rmit.edu.vn

Course Coordinator Location: Saigon Campus, Room 2.2.20

Course Coordinator Availability: 9.00 am - 5.30 pm, Monday to Friday (by appointment)


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

This course will incorporate a WIL experience in which knowledge and skills is applied to a real or simulated work based environment. The course will provide a capstone experience and aims to offer you with a more in-depth knowledge of various strategic Mgt theories and their applications in general as well as within organisations in tourism and hospitality sector. In this course, you will draw on knowledge and skills that you’ve learned in previous courses to gain a more holistic understanding of the tourism and hospitality industry and organisations. Both micro and macro perspectives of strategic Mgt will be employed during the course. Micro perspectives will include: theories of Quality Mgt; Lean philosophy; Learning and Knowledge Mgt; Business/Organisational excellence; Strategic Human Resource. Macro perspectives will include different internationalisation strategies and the factors that influence the internationalisation processes.


Objectives/Learning Outcomes/Capability Development

-


This course will incorporate a WIL experience in which knowledge and skills is applied to a real or simulated work based environment. The course will provide a capstone experience and aims to offer you with a more in-depth knowledge of various strategic Mgt theories and their applications in general as well as within organisations in tourism and hospitality sector. In this course, you will draw on knowledge and skills that you’ve learned in previous courses to gain a more holistic understanding of the tourism and hospitality industry and organisations. Both micro and macro perspectives of strategic Mgt will be employed during the course. Micro perspectives will include: theories of Quality Mgt; Lean philosophy; Learning and Knowledge Mgt; Business/Organisational excellence; Strategic Human Resource. Macro perspectives will include different internationalisation strategies and the factors that influence the internationalisation processes.

 

On completion of this course you should be able to:

  • CLO1 - Demonstrate strategic Mgt practices in tourism and hospitality Mgt;
  • CLO2 – Critically evaluate philosophies, principles, concepts, processes, tools and techniques of various strategic Mgt theories;
  • CLO3 – Describe and develop practical knowledge about activities and work procedures of a tourism and hospitality organisation.
  • CLO4 - Apply appropriate theories and methods in conducting applied research;
  • CLO5 – Analyse and critically review various strategic Mgt frameworks; and
  • CLO6 – Formulate a research problem and conduct research in relationship with strategic Mgt by combining theories and practices.

Map each CLO against one or more PLOs

 

CLO1

CLO2

CLO3

CLO4

CLO5

CLO6

PLO1

X

X

X

 

 

X

PLO2

 

 

 

 

 

X

PLO3

X

X

 

 

 

 

PLO4

 

 

X

 

 

 

PLO5

 

 

X

 

 

 

PLO6

X

 

 

 

 

 

PLO7

 

 

 

X

X

 

PLO8

 

X

 

 

X

 

Please note: Undergraduate Collective PLOs in the table below.  Not all PLOs are achieved in a single course.

PLO1

Analyse how globalisation impacted the historical development of the tourism and hospitality industry.

PLO2

Apply analytical and quantitative skills to formulate business decisions related to the tourism and hospitality industry.

PLO3

Evaluate and Apply leadership theory and practices to diverse scenarios in the tourism and hospitality industry. 

PLO4

Demonstrate reasoned judgement in the evaluation of ethical business practices in the tourism and hospitality industry.

PLO5

Reflect on performance Mgt systems to identify and action strategies for the Mgt of people within the tourism and hospitality industry.

PLO6

Communicate clearly and persuasively to negotiate, consult, and engage with clients, employees and other stakeholders within the tourism and hospitality industry


PLO7

Formulate innovative options and recommendations for sustainable business practices within the tourism and hospitality industry.

PLO8

Critically evaluate and apply risk Mgt strategies, including counter terrorism strategies, within the international tourism and hospitality industry.

 

 


Overview of Learning Activities

Learning activities will involve lectures and class discussions, case studies, group projects, and student presentations. You will have the opportunity to participate in work integrated learning assessment aiming at enhancing your learning experiences associated with the course.


Overview of Learning Resources

Various learning resources are available online through MyRMIT Studies\Canvas. The lecture notes and workshop notes are posted on Canvas.

Resources are also available online through RMIT Library databases and other facilities. Visit the RMIT library website for further details. Assistance is available online via our chat and email services, face to face at our campus libraries or via the telephone on (03) 9925 2020.

Additional resources and/or sources to assist your learning will be identified by your course coordinator and will be made available to you as required during the teaching period. Additional industry-based resources may be available to you depending on the nature of your placement.


Overview of Assessment

Assessment Tasks

 

Assessment Tasks

Weighting

Linked Learning Outcomes

Assessment Task 1

20%

2, 4

Assessment Task 2

30%

1, 3, 5

Assessment Task 3

50%

1, 2, 3, 4, 5, 6