Course Title: Visual Vocabulary - Typography, Colour & Composition
Part A: Course Overview
Course Title: Visual Vocabulary - Typography, Colour & Composition
Credit Points: 12.00
Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
GRAP2737 |
RMIT University Vietnam |
Undergraduate |
840H School of Communication and Design |
Face-to-Face |
Viet3 2017, Viet1 2018, Viet2 2018, Viet3 2018, Viet1 2019, Viet3 2019, Viet1 2020, Viet2 2020, Viet3 2020, Viet1 2021, Viet3 2021, Viet1 2022, Viet2 2022, Viet3 2022, Viet1 2023, Viet2 2023, Viet3 2023, Viet1 2024, Viet2 2024, Viet3 2024 |
GRAP2807 |
RMIT Vietnam Hanoi Campus |
Undergraduate |
840H School of Communication and Design |
Face-to-Face |
Viet2 2020, Viet3 2020, Viet3 2021, Viet1 2022, Viet2 2022, Viet3 2023, Viet1 2024, Viet3 2024 |
Course Coordinator: Colm Dunne
Course Coordinator Phone: +84 2837761300
Course Coordinator Email: colm.dunne@rmit.edu.vn
Course Coordinator Location: SGS; RMIT Vietnam
Course Coordinator Availability: by appointment
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
Course Description
In this course you will explore how theories of colour, typography and formal composition inform design strategies that are key to successful production of design outcomes. You will examine the theories and models relating to colour, typography and formal composition and be encouraged to apply and reflect your understanding to support effective design.
The course will also introduce to you important designers from the past and how their influences are still being felt in contemporary design fields
Objectives/Learning Outcomes/Capability Development
This course will develop your ability to demonstrate the Program Learning Outcome:
PLO4 Apply advanced visualisation and representation skills (including use of drawing, modelling and colour) to support design practice.
Upon successful completion of this course, you will be able to:
CLO1: Utilize color with an understanding of its communicative potential to create effective, aesthetically pleasing designs.
CLO2: Apply an understanding of typographic knowledge and techniques to text in various media, effectively communicating information and creating evocative designs.
CLO3: Employ principles of composition to effectively arrange visual elements and create aesthetically pleasing and impactful designs across various mediums.
CLO4: Develop and implement a structured design process, including research, ideation, prototyping, and iteration, to produce effective and relevant designs.
Overview of Learning Activities
You will be engaged in learning that involves a range of activities such as:
Studio based discussion and development of design ideas with teachers and peers.
Topic specific seminars; space to introduce, explore and extend key course topics, theories and design projects.
Group-based learning; group discussion,and peer critique.
Presentations; the communication of your ideas to peers and teachers.
Overview of Learning Resources
RMIT University will provide you with a range of resources and tools to engage in this course, including studio and workshop facilities, online systems and professional equipment. A selected range of supplies are available, as well as support from technical staff. You will also have access to a wide range of online resources through RMIT Vietnam University Library.
Overview of Assessment
Assessment is based on an evaluation of your ability to effectively demonstrate the use of typography, colour and composition in design activities.
Assessment Tasks
Assessment Task 1: Research Project, 20% CLO 4
Assessment Task 2: Production Project, 40%, CLOs 1 & 2
Assessment Task 3: Proposal Project, 40%, CLOs 1, 2, 3 & 4
Feedback will be given on all assessment tasks.
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.